Zeng Meijuan Weibo: Common problems and solutions for SEO promotion

With the development of the Internet, SEO promotion is favored by many companies. When optimizing the website, it is inevitable to encounter some problems. Generally, the more common ones are that the article is not included, the keyword ranking suddenly disappears, the site-website homepage is not in the first place, etc. How to solve such problems?

Common problems and solutions for SEO promotion

1. Website articles are not included:

If the website has not been included for a long time, we need to check whether our server is unstable. If there is no problem with the website's server, we need to consider whether the articles we publish are plagiarized or copied.

In addition, if the article is not included, we should first check the server log to see if the page has been crawled? If not, it is usually because there is a problem with the website structure or the domain name weight is too low. If it is crawled but not included, it is usually a problem with the content quality, which requires us to publish high-quality original content.

2. Keyword ranking disappears:

The keywords of the website suddenly disappeared. This situation applies to both new and old websites. If it is a new website, don’t panic. This situation may be caused by fluctuations in the new site, especially in the first few months, because the search engine will have an assessment period. After a period of time, the data will be more stable.

If the keyword ranking of an old website suddenly disappears, you should check whether there is a problem with your website. For example, Baidu spider does not crawl it. Also, check the friendly links to see if it is affected by the friendly links.

3. The website is included, but not ranked:

This is also a concern for many people, but it needs to be made clear that inclusion does not mean ranking. If you want to rank high, you must do systematic optimization, including keyword layout, anchor text insertion, and external link promotion.

4. Site-The homepage of the website is not the first one:

If site- is not ranked first on a new site, you don’t need to worry about it and just keep optimizing it. Another situation is that the homepage of the website has been demoted. (Search the website title in the Baidu search box. If your website is not the first one, it proves that it has been demoted.) In this case, you need to check whether there is keyword stacking on the website, and whether the website has been demoted due to excessive optimization. Find out the cause of the website's demotion and after making changes, the website's weight will be restored in about a week.

When website optimization encounters the above problems, find out the reasons and make changes, and then it will recover slowly. SEO optimization is a slow project. For enterprises or optimizers, don't be anxious, and don't optimize for the sake of optimization!