Are you still using the "view-destroying" copywriting routine?

Today, let’s talk about those sad copywritings that “destroy your worldviews”.
If your boss suddenly says to you:

"This product is good and the market is huge, so let's make a copy of it."
At this time, you hesitated because you knew clearly that your company was not strong enough to compete with them.
If you copy it, there is absolutely no hope of survival.
It seems that the only way to enter the market is to enter the niche market, so that there is still a chance to grab a small piece of the pie.
But the question is, with so many market segments, which one should we choose?
After thinking about it, you may think of these 3 methods:
Start with a niche group of people, identify their special needs, and make a small but beautiful version;

Start with the functions, select 20% of the functions to satisfy 80% of the people, and make a simplified version;

Start with the features, strengthen a certain function, and make a single-function version with distinctive features.
However, there is a more creative approach, which I call:
It destroys your worldview.
1.

Let’s start with a case.
As early as 2001, there were already many dating websites abroad.
For example, OKCupid, eHarmony, LavaLife...
They attract millions of visitors, and more than 10% of Americans say they have met someone they met online.
The market space is also huge, and many websites have assets as high as 1 billion US dollars.
If you want to enter this market, how can you compete with large websites with sufficient funds?
At this time, a young man named Robert Hintz came up with an idea.
He founded a "No Ugly People Allowed" dating website and made a weird rule:
We only look at looks and body shape.

After new registered members submit their photos, they need to be voted on by old members, and about 4/5 of the "ugly people" are rejected on the spot.
They are said to have rejected millions of applicants.
And the name of the website is also very direct, it is called "Beautiful People".

Needless to say, the site has generated a lot of controversy, with many blogs and newspapers criticizing it.
But Robert still thought the matter was not big enough.
One day, they published a set of website voting data with "bad intentions", and the British Daily Telegraph immediately reported it:
"British people are the ugliest people in the world, a survey by 'Beauty People' website shows."
Once again caused an uproar.
Later, advertisers also noticed the "beautiful crowd" and regarded it as an ideal platform to promote new products and clubs.
Moreover, this "three-view-destroying" strategy has attracted 750,000 paying members and has also spawned a new business: providing job opportunities for members. Several talent agencies have already commissioned "Beautiful People" to find actors for reality TV shows.
There is no doubt that Robert succeeded. This is the "destroying three views" routine.
2.

There are many companies that have also succeeded using this method. For example, Momo .
I believe that many people go there not for " socializing with strangers" but for " hooking up ".
Another example is Mimi Meng .
When the bonus period of public accounts has "passed", Mimi Meng can stand out because of her articles with "three incorrect values", or Sister Furong and Sister Feng.
Whitewashing oneself after becoming famous can be considered an effective way for an amateur to become famous.

The benefits of this "destroying three views" routine are very obvious:
Never worry about running out of marketing topics.
Therefore, when there are already many similar products in the market, using this method can gain more media exposure.
Higher exposure means more chances of survival.
3.
However, this approach does not apply to all products.
It has a prerequisite:
The product has no ambition to become number one, and is willing to be content to be the second, third, or fourth for a thousand years.
Why?
Because the leader of the martial arts world is always great and glorious, even Yue Buqun has to pretend to be a gentleman.
Once the image of being great and glorious is destroyed, it will be difficult for this leader to step down.
Therefore, the "toxic chicken soup" copy in the picture below was criticized so badly.

Honestly, there is nothing wrong with the copy.

Many toxic chicken soup copywritings are very popular, such as the funeral tea that became popular this year.

4.

Fortunately, there are still many products that are willing to "stay put".
It’s also good to not fight for the boss position and be a weird little brother.
If you really intend to do this, how can you successfully "destroy your worldview"?
Let me teach you some "malicious" search keywords :

Three incorrect views

Derogatory words

The best toxic chicken soup and sad copywriting of the year

Human weakness, the dark side of humanity

What is a bear kid like?

What are the Buddhist precepts and what are the eight precepts?

As long as your routine is sophisticated, I believe you will be able to destroy people tirelessly.
5.
Talent belongs to a few, but routines belong to everyone.
To summarize today’s article:
What should you do if you are not strong enough but want to compete with others for the market? You can try the "destroying three views" routine.
The biggest advantage is: you no longer have to worry about having no marketing topics;
The biggest disadvantage is: the possibility of becoming the first is basically eliminated.