How can advertisers in the tourism industry take advantage of the summer vacation to place advertisements?

The college entrance examination is over, and now it is the high school entrance examination. June is a graduation season and also the month that students look forward to the most. After all, the winter vacation begins this month and they can relax for a few months. I am really envious. When their school career is over, they will know how happy their student days were. So they should take advantage of the summer vacation to relax.

Friends who have finished the college entrance examination and the high school entrance examination must be thinking about where to go for fun and travel!

Advertisers in the tourism industry have a very keen sense of smell. Once they smell the scent of holiday, they rush to place advertisements for promotion. Today, the editor saw an advertisement for the tourism industry on iQiyi. Let’s take a look at the advertising case first.

Select platform: iQIYI Advertising

Style: Graphics

This time, the advertiser launched a travel guide to Yunnan. Yunnan is one of the most popular tourist attractions in China. Many internet celebrities on Douyin and Kuaishou often travel to Yunnan. So for us young people who follow the footsteps of internet celebrities and want to find a route, Yunnan must be the first choice.

Therefore, choosing photos of internet celebrities checking in in Yunnan as the advertisement pictures is more attractive and can also shorten the distance between the advertisement and the users. The advertisement copy "Planning a trip to Yunnan like this will save money and be fun" can help users lay out a travel strategy. Compared with users going blindly on their own, having a strategy is more attractive.

Entering the advertising landing page, the landing page uses a user question-and-answer format, which makes the advertisement more convincing by displaying netizens' questions and user answers. The answers also include the doctor Zhu Xing who was on the tour, as well as detailed descriptions of the route, attractions, and time planning. There are also comments from other netizens below the answers, which increases the authenticity of the advertisement and eliminates users' suspicion. Users can achieve conversion by simply copying the WeChat ID and adding friend ads.

To sum up, now is the peak season for student travel. I wonder if advertisers in the travel industry are ready to place advertisements? Advertisers who are not yet prepared and do not know how to place advertisements can contact the editor of Qinggua Media to learn about the placement matters.