Complete knowledge about information flow advertising on iQiyi channel!

Information flow ads are ads located in the updates of friends of social media users, or in the content streams of information media and audio-visual media. Ads come in various forms, including pictures, graphics, texts, videos, etc. Their advantage is that they can be targeted through algorithm recommendations and tags. Companies can choose to promote exposure, landing pages, or app downloads based on their promotion needs. Information flow ads provide a good user experience and are more acceptable to users. Many companies choose to place information flow ads to promote their brands.

Next, we will mainly talk about iQiyi’s channel information flow ads. We hope that you can have a certain understanding of iQiyi’s information flow ads and be more targeted when choosing advertising methods and platforms.

1. Recommended Page + Film and Television Animation

Ad display location:

The first ad on the recommendation page is displayed above the TV series card, and an ad space appears every two cards after the second screen.

The TV series is shown above the Love Youth card, and an ad space appears every 2 cards after the 2nd screen.

The movie is displayed first below the editor's recommendation card, and an ad space appears every 2 cards after about the second screen.

The animation is displayed first above the daily broadcast card, and an ad space appears every 2 cards after the second screen.

The first advertisement of the variety show is displayed above the heavily recommended card, and an advertisement space appears every two cards after the second screen.

The information flow advertising style on the recommendation page + film, television and animation is in the form of large pictures and text. The pictures can be clicked to jump to the designated landing page. The text is below the large picture in the ad space, and the word count is limited to 18 words. There are two billing methods, CPM (thousand impressions) and CPC (clicks). The minimum price of CPM is 2 yuan, and CPC starts at 0.2 yuan.

2. Hot Programs Page

The "Popular Programs Page" is an independent channel page on the iQiyi platform, located after the recommended channel page. The first advertisement of the popular program is displayed below the second card, and an advertisement is displayed every three cards thereafter. Its style is also in the form of large pictures and texts, and the billing method is CPM with a minimum price of 2 yuan and CPC starting from 0.2 yuan.

The advertisements on the popular program page are positioned at the front, gathering the platform's high-quality traffic. Its resource content will be updated in real time according to the platform's current popular programs, focusing on current hot spots. High-quality hot content is continuously output, continuously detonating channel traffic and promoting in-depth brand communication.

3. Filter Results Page

The channels involved in the advertisements on the filtering result page include TV series, movies, variety shows, and animations. The display mechanism is that the first advertisement card of TV series, movies, and animations is inserted after the 9th video card; subsequently, an advertisement card is inserted every 9 video cards; the first advertisement card of variety shows is inserted after the 8th video card, and subsequently, an advertisement card is inserted every 8th video card.

The top screening entrances of the four major channels of TV series, movies, variety shows, and animations strongly attract traffic. The screening result page serves as a traffic supplement for the corresponding channels, complementing the corresponding channels and further gathering the crowd. It is presented in the form of information flow, which can effectively reach people. At the same time, based on the platform's accumulation of big data, it is easier to make accurate recommendations based on user preferences for the four major channels of TV series, movies, variety shows, and animation.

4. VIP Channel

The VIP channel includes the VIP member tab - featured page, VIP member tab - TV series and other channels, sports member tab and Fun member tab. Each sub-channel contained in it has advertising resources. Like the information flow ads on other iQiyi channels, the VIP channel information flow ads are also in the form of large images and texts, with a CPM base price of 2 yuan and a CPC base price of 0.2 yuan.

VIP members are iQiyi's core group. In the VIP channel, VIP users have certain requirements for content and need to be attracted by high-quality materials. At the same time, this group of people has a higher spending power and represents greater potential as customers.

5. Hot Channels

In the hot channels, each time a user logs in to the page or manually slides to refresh, a refresh is completed, and 6-15 contents are displayed each time; each time the ad is displayed in the 4th card position; the content that is not refreshed is the previous cache content, and the displayed ad content is also the previous cache content. Ads on hot channels are in two forms: native graphics and native videos.

The payment method for native graphics and text is CPC and CPM, and the billing method for native videos is CPV (pay per performance).

Hot channels gather a lot of popular information such as entertainment, comedy, gossip, news, hot events, etc., and are important applications for users in obtaining information scenarios. Therefore, their viewing habits are more inclined towards interests and information acquisition.

6. Local Channels

iQIYI’s local stations cover provincial and municipal urban areas across the country, and can identify and switch the most granular local sites. The display mechanism of local channel advertisements is that when the recommended content is less than 8, the 4th position is an advertisement, and when the recommended content is greater than or equal to 8, the 10th position is an advertisement. There are also two display styles for local channel ads: native graphics and text and video.

Local channels are where local features gather. More and better content attracts regional users. Local stations have been fully promoted to district and county-level cities, with increasingly refined granularity, seizing localized delivery and attracting more and more localized and life service businesses to place advertisements.

7. Vertical Channel

iQiyi's vertical channels include more than 30 channels such as entertainment, original, information, comedy, games, finance, mother and baby, etc. When the recommended content is less than 8, the 4th one is an advertisement. When the recommended content is greater than or equal to 8, the 10th one is an advertisement.

Advertisements in vertical channels are more targeted based on the overall tone of the channel. Example: The game channel is exclusively for game enthusiasts, and features e-sports competitions, game videos, live broadcasts by influencers, and game-related ads, which are more targeted and have more potential users.

For iQiyi advertising , please contact Qinggua Media official