Twelve sentences reveal that you are a miserable PR dog!

The pain that PR people feel may never be understood by advertising people in their lifetime.

1

"Hello, teacher. I am..."

Anyone who calls everyone "teacher" is either a PR guy or a hairstylist. Rules for PR Dogs - Always remember that any media reporter, industry expert, opinion leader, user representative... all of them must not be offended. Once you meet them, no matter how old they are or what their title is, the PR dog must take a deep breath, raise the corners of his mouth 30 degrees, and say sweetly, "Hello, teacher, I miss you so much!"

2

Boss, do you have the xx newspaper of X month X date?

Apart from retired cadres, the only people who still go to newsstands to buy newspapers these days are probably PR people. There is no way. The publication time promised by the media teachers is always nonsense. You have no idea on which day and edition the enterprise manuscript will be quietly published, or they may delay the publication or simply forget to publish it. So, every time you read the newspaper, you look forward to it as if you were cashing in the lottery.

3

“Each person thinks of 20 activity themes”

When doing public relations, you can’t avoid organizing events, and when organizing events, you can’t avoid thinking about themes. Unlike advertising dogs, the theme of a public relations campaign is often not assigned to full-time writers, but rather everyone is mobilized to brainstorm. The theme of the event does not need to highlight the selling point, but it must rhyme, be grand and majestic. It would be even better if the customer's name or homonym can be included in the theme. In a word, a PR person’s career is incomplete if he or she has never written an event theme.

4

Dear all-powerful group members, does anyone know a reporter from xx channel of xx media?

One second he was bragging in front of Party A about how strong his media relations were and how he often drank and had foot massages with Editor-in-Chief XX. The next second, when it came time to execute the project, the PR dog had to beg the "all-powerful group members" for help. Ask in a dozen WeChat QQ groups one by one, and someone will definitely come forward to recommend resources to you. There is no need to be shy at this time, just ask for the price directly. Anyway, nowadays, the relationship with many media is already a naked money one.

5

"This article is not grand enough and has no news points!"

Those who often say these words to PR dogs are either the client’s PR department or media reporters. What’s funny is that whether the manuscript materials are sufficient, whether they are willing to provide them, whether the article topics are new, and whether the entry points are accurate are obviously the jobs that both companies and the media need to think about. However, since there is a PR dog in the middle, the PR dog must not only be able to "cook without rice", but also be able to prepare a "full banquet", otherwise he will have to bear the blame of "unprofessionalism" until his death.

6

"Take a screenshot quickly, we'll be leaving soon"

Whenever a PR dog hears this sentence, he will be shocked and will hurriedly open his mobile phone or notebook to take a screenshot, while at the same time bowing to the editor in his heart. It's because the arrogant client insists on sending out a news release that has no substance and it must be recommended on the media website. Only after you have given countless nice words and paid for your hard work will an editor be willing to quietly help you get on the front page recommendation position for a few hours after get off work... But in any case, this is much better than "putting the SP picture together" by yourself. I won't say more, I have to call the client quickly to send a congratulatory message and ask for credit.

7

"Everyone, let's go and check the Rundown again."

Exquisite makeup, gold airline cards, stays in five-star hotels... PR guys still look very glamorous when they go on business trips. Of course, this all depends on the level of corporate activities and media invitations. As the saying goes, the son of a noble family takes advantage of the opportunity to take an imperial examination. The problem is that after you have arranged the airport pick-up and accommodation for the media teachers, and taken care of their meals and travel expenses all day, the boss will often say, "Everyone wait a while, let's re-organize the rundown of the event." Only then do you understand that the so-called "five-star hotel" is actually something you can only check into when you are busy until four or five in the morning and your head is full of stars.

8

"You don't place ads in our house, so the news can't be withdrawn."

Anyone who has worked in public relations for a long time will know that some "negative" factors are not caused by the company. Some unscrupulous media are also trying hard to generate revenue! ! You can put together an exposure feature in minutes, and dig up some bizarre cases from five or six years ago that the company couldn't verify. Then you just have to wait for the PR dog to call and ask for the article to be retracted. Of course, we will not withdraw if the "income generation standard" is not met.

9

Why doesn’t this push have 10w+? You can't catch the hot spots!

If you want to create a corporate public account , you have to follow the example of Durex . It feels like all your efforts will be in vain if you don’t have 100,000+ views. But please, can the content pushed out every day not be the boss’s quotes and company slogans? It should be in the style of the big-character posters on the factory bulletin boards of the last century. It’s very expensive to be forced to increase the number of readings every time!

10

This public relations department is not good . When a crisis occurs, they can’t even apologize?

If a company really encounters a crisis and just relies on writing a public relations apology, the PR dog will not only kneel down, but will also be able to break a stone on his chest. But the prerequisite is that the client has to give you this opportunity. Once the mistake is admitted, should the new product still be sold? Should the products that have been sold be recalled? Should we respond to a lawsuit when consumers group together and send a lawyer’s letter? Will the investors fire the CEO if the company fails to meet performance targets? Is there any chance to convince government agencies to support...

PR dogs just talk, but when it comes to corporate clients, they're cutting meat. When really in trouble, most business owners will choose to hold on, hoping by chance that they can still save the situation, but end up killing themselves? If you don’t believe it, look at the Note 7 now!

11

"Change! Change! Change!"

I don’t want to explain, life is meaningless!

Finally, here’s the ultimate classic!

12

"Mom, listen to my explanation. I really don't do that kind of public relations!"

·END·