Free APP promotion, what strategies do startups need!

In this era of mass entrepreneurship , there are only a few startups that are born with a silver spoon in their mouths. Most startups have to learn to do some effective promotion without money in order to achieve the initial accumulation of brand awareness.

There is no obvious difference between APP promotion and traditional brand promotion. Traditional promotion is the process of using various forms of media to allow more organizations and individuals to understand, recognize and accept products or services. APP promotion reflects more Internet characteristics.

The author has been working as a marketing director for many years. Although he has not achieved many great successes, he has gained some experience. Today, I would like to share with you how startups with limited funds can achieve a breakthrough in brand awareness. If I do not express it well, you are welcome to criticize me.

Sort out free resources and strengthen the precipitation and accumulation of brand keywords

There are many free resources available on the Internet. Currently, the most commonly used free promotional resources include Baidu, forums, industry portals, corporate websites, etc.

Brand information can be published in Baidu's encyclopedias, Q&A and forums. Creating an encyclopedia, asking and answering questions using multiple accounts, and establishing a forum containing brand names can all speed up the accumulation of brand keywords. Users can get a preliminary understanding of brand information through searching. At present, the review of encyclopedias and other channels is becoming increasingly strict. Don't worry, we can deal with it with earth.

Publishing soft articles containing brand information in regional forums can also quickly increase brand awareness. The author has posted soft articles in regional forums, which have been read thousands of times and have hundreds of replies. They were once ranked first in Baidu searches. Of course, this has a lot to do with the quality of the soft article.

Industry portals such as 36Kr, Huxiu, and Yiou have a large number of VCs and industry professionals following them, and also have free submission resources. So, please ask an expert to publish the article.

Corporate websites are an indispensable part of brand promotion, although APP is a mobile product. The corporate website on the PC side is indispensable, so make a high-end website to provide users with multiple channels to learn about and download.

Create opportunities to express yourself

Today, event marketing is not a new term. Event marketing refers to the means and methods by which companies plan, organize and utilize people or events with news value, social influence and celebrity effect to attract the interest and attention of the media, social groups and consumers, in order to increase the company's or product's visibility and reputation, establish a good brand image, and ultimately promote the sales of products or services. There are two meanings here, one is "borrowing" and the other is "transferring". "Borrowing" refers to events or news that have already attracted public attention, and "transferring" refers to enhancing one's own brand awareness. Although the principle is simple, it still requires some hard work to do it.

Excellent event marketing always comes from life and goes beyond life. Observing and summarizing people and things in society and expressing them in a humorous and popular form is the magic weapon that most joke tellers use to become famous. For example, during the just-passed "Double 11", a joke released by Suning, "If the boss is really strong, why would the boss's wife be on the headlines?" not only attacked the opponent's weaknesses, but also made it acceptable to the public in a humorous way and spread widely.

Of course, event marketing is only one aspect, creating momentum is also a good choice. Startup companies can fully combine their own product characteristics and goals to skirt the policy, but I actually don’t encourage anyone to do so. Supplemented by some promotional resources. It can also achieve twice the result with half the effort.

Sharing Talent Economy

Whoever shares, participates. What tools or methods do sharers use to achieve sharing, and how do participants promote it to achieve the economic benefits of sharing. This is a question that needs to be explored.

Let’s first solve the problem of how to share. In the early stages of a company’s establishment, you can try to turn your own promotional channels, such as WeChat public platform and Weibo, into a platform or media, establish your own media channels on social media, release industry trends and product information, and fully grasp the media’s personalized strategies to attract user attention.

Secondly, to solve the problem of what tools or methods to use for sharing, we have to mention the concept of community. Communities evolved from early Internet "forums" and have emerged in many newer forms in the era of mobile Internet . For example, WeChat groups and QQ groups. Startups can establish more similar groups and attract seed users with similar interests and improve conversions through various forms such as sending red envelopes and organizing activities.

Finally, let’s take a look at other sharing tools. The Internet is an open platform, and this is even more so for APP products. Learning how to exchange resources and making friends can help convey brand information faster. Resource replacement should try to avoid direct competition, and in the initial stage, you should try to choose cross-industry partners with a high degree of user overlap. For example, if you are in the housekeeping business, you can cooperate with a fresh food business. The users of these two types of apps have a high degree of overlap and have a clear tendency towards outsourcing household services. Both parties can achieve natural growth of users by issuing trial coupons and joint promotion .