Review of H5 fission growth case, 20,000 followers increased in 22 hours!

Every time there is a holiday, every time a star cheats or gets divorced, what do you think of? Of course, it is to increase the number of fans . A keen sense of smell is a necessary condition for user growth .

When it comes to H5 screen-sweeping, NetEase is second, no one says it is first. I believe that the most screen-sweeping you have seen in your circle of friends is H5. Last year, Chen Hong’s team planned the People’s Daily military uniform photo screen-sweeping, NetEase’s mobile phone screen-sweeping ten years ago, Youdao Translator’s male colleague asked me late at night if I was asleep, etc.

The above are all based on brand exposure. It is rare to see screen-swiping to increase followers. On the WeChat side, Tencent prohibits you from obtaining user traffic at a low cost. Even if you do not induce attention, even if you do not violate any regulations, you will be blocked if you have a large number of visits.

Two days before Christmas on December 23, your circle of friends was flooded with messages like @微信官方give me a Christmas hat. That day was my first time to test H5 to increase followers.

Our technical shark has written an H5 that can upload pictures to generate a Christmas hat. If you want to generate your own Christmas hat avatar, follow the subscription account and a follow-up auto-reply link will pop up. Click the link to upload your own avatar to generate your own Christmas avatar.

It was my first time doing it, so the page was rough, there was no anti-blocking mechanism, and the communication plan was not comprehensive. In 5 hours, the number of fans increased by a little over 10,000, so I didn’t write any review and just posted it on WeChat Moments to show off.

On that day, a big boss also made some amazing achievements, with tens of millions of PVs a day and more than 5 million new users added to the mini program . Later, he wrote a review on Jianshu .

When user growth is difficult, what methods are you using to achieve growth? Yes, next I will tell you about the second practical operation, how we achieved 160,000 UVs and increased 20,000 users in 10 hours.

01

It was around 8 o'clock in the morning on January 25th. The first thing I did when I woke up was to check the WeChat messages on my phone. I scrolled through my Moments for 10 minutes. It doesn't matter if I didn't scroll through it, but I saw a classmate's wedding invitation. Do you think I should have seen it or not?

Click to take a look. Stimulate. There is also this operation, which is to capture the avatar and use peeping as an entry point to create fission propagation. At that time, I felt that this H5 was really a good idea. Copying, modifying, and increasing followers was my first thought.

You can see in the chat that I had sent her our H5 at 8 o'clock.

At 10 a.m., the team held a meeting to plan. The overall plan was this: in order to prevent the WeChat public account from being cleared and blocked due to the increase in fans, the service account that captured the avatar authorization decided to use a small account to share the fissioned fans and direct them to the subscription account. From the perspective of safety factor, there will be basically no risk in the growth of my subscription account.

I don't use my own account to get openid

The generated page is H5. I don’t frequently reply to the generated page in the subscription account.

The fission page is also completed on the H5 page

In fact, my subscription account is only used to carry fans from fission growth and automatically reply to new users, so all risks are transferred to the domain name of the H5 page.

The communication properties of wedding invitations are such that they can be easily spread only among acquaintances, and the opening rate will be very high. If a friend who has been single for three years suddenly sends a wedding invitation to his friends circle, the opening rate will definitely be high. Those who have just gotten married or have been married just need to prepare a paragraph of words to forward (see the picture below), so the starting resource is to find 40 friends around them as the starting source.

We conducted the first wave of tests at around seven o'clock in the evening. Two people forwarded their Moments, and within five minutes, each person's Moments forwarding page had more than 100 visitors.

There was a problem in capturing avatars, and some users’ avatars could not be displayed. However, the open rate and attention conversion were quite high, so we urgently dealt with the problem of obtaining avatars.

The second test was conducted at 9 o'clock. Ten people posted on their Moments with some scripts. There were about 2,000 visits per hour. It started to explode at 11 o'clock, with an increase of 7,000 to 9,000 visits per hour.

During this period, we changed the official account that was used to increase the number of fans. After 00:00 that evening, the number of fans on a single account exceeded 10,000.

The main reason why wedding invitations have strong communication properties is their strong social properties, which take advantage of people's desire to pry into other people's minds and their desire to know how important they are in other people's hearts (self).

The amount of activity initiated from 7 o'clock to 8 o'clock the next morning was only generated by the friend circles of dozens of people and dozens of groups.

The second launch was launched at 9 a.m., and the generated invitation letters and scripts were directly shared in dozens of groups. The growth rate continued to be around 10,000 to 15,000 per hour for about 9 hours, until the domain name was blocked at 4 p.m.

The total number of UV visitors reached 160,000, and the two public accounts gained more than 10,000 fans each. During this period, we optimized security, guide pages, and fan-guiding accounts.

① The guide page does not have (invite, share, forward words). We only use a very light star shape to point to the three-dot button of forwarding.

② After the number of followers of the single account exceeded 10,000, we immediately switched the account, preferring to grow less but grow safely.

This is my second experience of using H5 to increase followers. Of course, you may ask, how do you get these creative H5s that can increase followers? In fact, I have three channels in the process of learning how to use H5 to increase followers.

02

The first channel is WeChat Moments. The wedding invitation above comes from WeChat Moments . Every time I check Moments, I will click on every link I see and scan every QR code I see.

Regardless of whether it is useful to me or not, I will go and see what it is. If it is reusable, I will immediately share it with the growth research group. If everyone feels good about it, we will hold a meeting to discuss the plan, reuse, improvement, and execution.

The second channel is suitable for those who have no technical skills but really want to increase their sales. This channel is called WeQing, an open source third-party platform. This platform will basically update the more popular fan-increasing plug-ins on the market in a timely manner. You only need to install the site and authorize the account, and then you can install the above plug-in in the service account with one click.

Of course, if you don’t want to use WeQing, you can also use it as a case reference website where you can see many ideas. If you feel that there are some ideas that are attractive and reusable, you can directly imitate , improve, and execute them.

The third channel is called Youlai Youqu, which is a platform specializing in H5 fission marketing . It updates very quickly and they are very good at catching hot spots.

Moreover, for each H5, you can scan the code to experience the process. I usually use this platform to experience creativity. You need to pay to use the template. If you don’t have the technical skills, you can also use this platform.

The above three tools will definitely be of great help to you in increasing your H5 followers.

Summarize

Those suitable for fission growth are those with strong social attributes that are in line with human desires [lust, appearance, dignity, speech, smoothness, desire for people, and prying]. In the process of reuse, there must be a complete process, from startup - concurrency - secondary startup - emergency handling - end.

The most important thing in the growth process is to choose activities that match the tone of the account. This is meaningful growth . The average daily growth of new accounts should not exceed 2,000, and should not grow continuously. The growth of old accounts should not exceed 30,000, and should not grow continuously. It should be within a safe range. If the concurrent volume or server jams, stop immediately.

The author of this article @王六六 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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