Tips for keyword coverage in OPPO App Market advertising!

Today we will introduce to you the method of keyword coverage of OPPO App Market.

For your convenience, I will write the conclusion directly, and the following is a detailed analysis:

Keyword source:

①: The keyword source is only related to the title/subtitle;

②: The longer the title, the more keywords it may cover;

Weight influencing factors:

①: The download volume affects the weight, but it will only increase the probability of keyword coverage in the title, and will not bring about a significant increase in keyword coverage;

②: CPD can improve the weight and increase the coverage of keywords, but the keywords will decrease after the delivery;

1. Keyword Source

In previous articles of Youju, the keyword sources of various Android markets have always been one of the most important exploration directions. Places like titles, subtitles, one-sentence introductions, background keyword settings, comments, update instructions, developer accounts, etc. may all be captured as keywords. But OPPO is different. The OPPO App Market only captures one place: title and subtitle.

Taking Tencent’s new app “Quick View” as an example, the following are the details of OPPO’s keyword coverage. 100% coverage of Sukan APP is achieved by splitting and combining keywords. In other words, for a new application, no optimization has been performed in the OPPO market, and its keyword expansion is entirely achieved through the title. Keywords filled in one-sentence introductions, descriptions, update instructions, etc. will not be included .

OPPO's title has a strong ability to expand keywords, and it expands in units of 1 word. For example: Speed ​​View APP, OPPO's algorithm splits it into the keywords "speed, view", and uses these two words to expand keywords, so it can cover "adult movies ", "fast movies ", and " fast buying". If you want to cover more keywords, it is recommended that the title be as long as possible to cover the core keywords.

Note:

① The OPPO developer backend cannot add a subtitle, and the title name is the same as the name of the APK installed on the desktop;

②There is no place to fill in keywords in the OPPO background;

③The keyword search list can display more than 100 applications;

2. Factors affecting weight

As far as we know, for OPPO, only the download volume and CPD affect its weight. If the keywords are covered in the title, whether it is covered and has a good initial ranking is determined by the application rights. Sorting of weighted influencing factors: CPD>Downloads>0=Comments

1. CPD

There is a big difference between OPPO and Huawei's CPD. Huawei does not cover the keywords and may still not be covered after the CPD is launched. OPPO's system automatically matches keywords. If there is no coverage before the launch, there may be better coverage after the launch. It is understood that after OPPO stops advertising, the keyword coverage will increase by about 20% compared to before.

2. Downloads

According to our investigation, OPPO's download volume is not proportional to the number of keyword coverage, but the greater the download volume, the greater the possibility of keyword coverage mentioned in the title. We once tried a financial management APP with financial management keywords in its name. The initial download volume of 100,000 did not cover financial management, but it was covered after the front-end of 300,000 was built.

ps: Oppo cannot do front-end download now;

3. Comments

No significant influence of comments on weight was found;

4. Application Star Rating

Under normal circumstances, applications with a star rating of A or B can be searched normally;

Related reading:

1. Introduction to the bidding and display charging standards for OPPO market advertising process

2. OPPO App Market Information Flow Optimization Methods and Techniques

3. OPPO App Store search advertising delivery process

4. OPPO App Store non-standard advertising process

5. OPPO App Store CPD Account Recharge Guide

6. OPPO App Store CPD Invoice Application Guide

7. OPPO App Store Information Stream Ad Review Specifications

8. OPPO App Store Information Stream Ad Design Specifications

9. Introduction to CPD advertising in OPPO App Store

10. Introduction to OPPO App Store Information Stream Ads

11. Introduction to OPPO App Store Search Ads

12. Introduction to non-standard advertisements in OPPO App Store