8 ways to quickly become popular on Kuaishou!

How to become popular on Kuaishou? This is something many people want to know.

There are many benefits to becoming popular: increasing exposure, likes, comments, followers, etc. So what are some simple and practical ways to become popular?

1. Kuaishou algorithm model

If we want to become popular, we must first understand Kuaishou’s algorithm model.

In Kuaishou's recommendation algorithm, indicators such as likes, comments, completion rate, forwarding, stay time, activity, number of fans, etc. are all key to becoming popular.

For example, after you publish a video, the system will determine the popularity of your content (i.e., "heat weight") based on these data. The more popular your content is, the more it will be shown to you. At this time, the "heat weight" plays the role of "selecting the best and eliminating the worst."

When the popularity of the video reaches a certain limit, the platform will reduce its exposure and limit traffic. The remaining traffic will be distributed to others so that everyone can have a share of the action. At this time, the "heat weight" plays the role of "selecting the new and removing the old." (This is different from the way some audio platforms use traffic pools to continuously gain greater exposure.)

Because of Kuaishou’s “universal” nature, every ordinary person has the opportunity to show themselves. You can see that small accounts with a few thousand followers also have the opportunity to appear on the discovery page.

2. Sprint to popularity within 1 hour

What is heat? Popularity = number of plays + number of likes + number of comments (in a short period of time)

In order to increase the popularity, friends can go to WeChat Moments, Weibo and other channels to use small gifts to ask for reposts, attention or likes within 1 hour after the release. When the popularity is high enough, it is possible to become popular and gain more exposure.

How do you tell if your work is popular? If the number of views of a work increases significantly within 15 to 30 minutes after it is released, it is almost popular. If the number of views does not exceed 2,000 within an hour, then this work is unlikely to become popular.

3. Optimize the cover title

The style of Kuaishou short videos can be presented through elements such as the video's theme, title, cover, shooting techniques and background music. The simplest way to unify style is "repetition". Regularly creating videos with the same theme can effectively improve the verticality of the work and attract fans with high verticality.

Another thing is that the cover and title formats should remain consistent, so that you can form a neat Kuaishou homepage. Allow users to quickly have a clear and unified understanding of your Kuaishou account and enhance its recognition.

The text title of Kuaishou short video is also very important. A good and eye-catching title can also attract people. Everyone has a curiosity. If your title is set well enough, it will definitely attract more users to click on you. This will be better if you set it according to the specific content of your work.

4. Freeloading - Tagging

What is a tag?

In layman's terms, a label is a label for the field you want to work in. For example, if you like food and often like and comment on food videos, the system will label you as a foodie. We cannot see this, it is recorded in the background.

What do tags do?

The role of tags is to help the system distribute videos to people with the same tags. Of course, a video can have multiple tags. For example: if your video’s tag is mother-child duet, then your video will be pushed to users with the same tag of singing or mother-child duet.

Friends can also use the universal hot tags: #Kuaishou# #Thanks to the Kuaishou platform# #Thanks to Kuaishou for sending the hot list# #Thanks to Kuaishou, I want to be on the hot list# #Support Kuaishou's positive energy# #Love the official and love the hot list#

5. Give gifts and rewards to celebrities in their live broadcast rooms

Kuaishou supports logging into a Kuaishou account on different devices at the same time. So we can use two mobile phones to log in to one Kuaishou account: one phone is used to rank in the live broadcast room of a big anchor, and the other phone is used to broadcast live.

When we are in the top 3 in giving gifts in other people’s live broadcast rooms, we will appear on the list of their live broadcast rooms. There are many benefits to live streaming on the leaderboard, which can attract fans of big anchors to watch your live streaming.

6. Team up and promote each other

Kuaishou influencers often interact with each other, and this interactive ecosystem can be utilized in the early stages of operations. Those who sell women's clothing can find anchors who sell men's clothing, shoes, children's clothing, and leather goods, and recommend them to each other and guide fans to pay attention.

7. Publish works in the same city

Many people will ignore the local page on Kuaishou. That is, people who are closer to you will see your work in the same city area. Therefore, it is also a good choice to publish your work in the crowded downtown business district.

8. Kuaishou short video data analysis

If you want your short videos to become popular on Kuaishou, you must know your fans well enough, do a good job of fan data analysis and fan user portraits, and adjust the relevant operational direction based on your users. In this way, there will be no problem in becoming popular.

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