The latest Google Admob channel promotion strategy in 2015

AdMob currently covers more than 200 countries and regions, and over 900 million mobile devices. It currently has approximately one million advertisers worldwide, and has brought more than US$1 billion in revenue to developers in the past two years.

Admob is currently compatible with platforms such as Android, Apple, Microsoft Windows, and Unity.

1. For your own APP, set text/pictures/videos to attract interaction and purchases, and display them in other APP applications that cooperate with Google Admob to provide display positions;

2. The user sees your ad in banner, full screen, or video mode and clicks on it;

3. After clicking, it will show you how to download your APP or jump to the registration page you set;

4. Eventually these users become users or purchasers of your APP.

Delivery process:

1. Open a Google Adwords account;

2. Install Google Analytics.

3. Understand the behavior habits of your APP’s target users and set up advertising campaigns.

1. Banner ads;

2. Interstitial ads;

3. Video ads.

Two innovative advertising styles were launched in 2015:

1. IAP in-app purchase advertising

2. Native Advertising

People are getting busier and busier. When they are too busy to be disturbed, how can advertisers’ messages find a way in?

Admob native ads have created the latest ad format that is seamlessly integrated with the app's visual style, achieving seamless integration of ads and content, and can be better integrated into the app's interface design.

1. According to your own product market, locate various user attributes respectively.

2. Segment your campaigns

For example: separate Android/IOS/Ipad, separate wifi status/operator status, separate standard format/full screen format, separate newly activated mobile phone users

3. Choose the delivery settings according to the size of the APP

For example, for apps larger than 10M, it is recommended not to release them in the operator (China Mobile/China Unicom/China Telecom) state, because the possibility of using data to download an app larger than 10M in a non-wifi state is relatively low.

4. Set up a targeting series for newly activated users

For newly activated mobile phone users, the probability of downloading the APP is relatively high. Admob can target users who have been activated for 7 days, 14 days, 30 days, 60 days, and 90 days (30 days is recommended)

5. Set the size of the image separately for iPad, making good use of the advantages of iPad

6. It is recommended to use full-screen ads, because the effect of full-screen ads can be more than five times that of ordinary ads.

7. Set up remarketing

For users at various stages such as inactivation, inactivity, and non-purchasing, set up target groups and conduct remarketing, specify different advertising slogans or pictures to attract them to activate and purchase again.

In Google AdMob, you can download the iOS or Android SDK, implement the SDK for your own app according to the corresponding developer guide, and perform data statistics.

Download address: https://developers.google.com/mobile-ads-sdk/

Here are some industry data (for reference only)

Domestic delivery:

CPC (cost per click): about 0.3 RMB;

CTR (click rate): e-commerce 0.1%, tourism 0.1%-0.23%, games 0.2%-0.35%;

CPA (cost of conversion): about RMB 60 for e-commerce, about RMB 70 for tourism, and about RMB 30 for games

Overseas deployment:

The costs may vary in different countries, but they are generally cheaper than in China, with a CPA of around US$2-4.

It is understood that the quality of users who download APP through Admob is generally high and the retention rate is relatively good.

From download to activation, the percentage is about 25-30% (reference value).

Advantages:

1. High fill rate covering the world - In most countries and regions, Admob's fill rate reaches 100%, which can meet various advertising traffic requirements of different types of apps;

2. Relying on Google, the matching technology is relatively advanced and the advertising relevance is strong. To a certain extent, it guarantees the effectiveness and return of advertising investment;

3. Strict filtering and review mechanism - In order to ensure the display quality of advertisers, Google Admob has a strict review mechanism for APPs that provide banner/interstitial/video positions in display positions;

4. Setting 1.5 clicks can effectively avoid accidental clicks (many mobile ad clicks may be accidental because of the small screen and the placement of the ad, which can easily lead to accidental clicks. Admob sets 1.5 clicks. When you touch an Admob image ad, a cover will appear on the image. Continue to click the Visit Site button to visit the activity page).

Google Play cannot be opened in China, and it is difficult to upload domestic Android apps to Google Play for use. Domestic Android apps can only be linked to other Android application centers, and statistical results are relatively troublesome.

Why do some products perform well with Admob while others do not? What is the difference?

Some apps have good results with Admob, while others do not. The differences are probably:

1. The effects of APPs in different industries will be somewhat different. For example, e-commerce APPs that can directly order and pay and mechanical industry APPs, the former obviously has better effects when running Admob;

2. The pictures displayed are generally very attractive to users, making them want to click and learn more;

3. The ad campaign settings are very detailed. Different pictures or texts are set for different positioning. The click-through rate and ROI will be improved, and the effect will be better (for example, users who focus on discounts can be shown discount information, and different picture ads can be placed for different interest groups);

4. Install the analysis conversion code, set up remarketing, and use Admob for better results.

In the era of mobile Internet, how to quickly expand the number of APP users is a question that every developer considers. Google Admob is a platform that can quickly bring you users, but it is also a market that requires you to mine data and work hard.