Douyin Promotion: The most comprehensive guide to increasing Douyin followers

As the holy land of short video traffic, Douyin is undoubtedly the big cake that all major media people and small and medium-sized enterprises are eyeing. To put it more clearly, there are only two main purposes of making Douyin: display and monetization.

Show, express the desire to perform, create a sense of presence, desire to gain exposure, and show every talent of yours.

As for monetization, we are all adults and there is no such thing as doing it without profit. It is either for fun or to make money by attracting traffic through Douyin.

However, everyone is stuck in operating Douyin, with no fans and no playback volume. Today, based on our operating experience, we would like to share a guide for your reference.

There are two strategies to increase followers:

First, we need to create good content.

Second, rely on the utilization mechanism. If you create good content, you are bound to gain followers.

Increasing followers requires the accumulation of time and the sedimentation of content, and becoming popular is also the result of continuous output of high-quality content.

It goes without saying that good content is a matter of continuous and stable output. Let's first talk about some common strategies for increasing followers, and then divide our strategy. Finally, you can summarize your own operation plan based on your own understanding.

1. Follow each other

Following each other is definitely the easiest and quickest way to increase followers on Douyin. You can join some WeChat groups where everyone follows each other, as long as everyone in the group follows each other.

In some Douyin follow-up WeChat groups, share your Douyin ID or Douyin personal page address to the group, follow each other, increase the number of fans, and improve the like rate and interaction rate.

There is also the almighty QQ group, commonly known as the second Taobao:

2. Comments

Commenting on a popular video may also attract some attention. As long as someone clicks on your homepage, they may attract fans!

3. Popular videos

Shooting videos that induce likes is also one of the ways to quickly increase followers on Douyin! As more people like it, the video will be pushed to the top of the hot list. Once the video becomes popular, more people will see your video. As long as the video is exposed, people will naturally pay attention to it.

This is the fastest way to increase followers, but of course it is also the most difficult method to implement.

4. Use hot spots to attract fans

If you have no fans at all, then the easiest way to quickly increase your followers on Douyin is to increase your followers by taking advantage of hot topics.

So if someone's popularity disappears, let's continue to change it. You will find that Douyin's popularity will never stop. For example, Modern Brothers. If we search again, we can see that the number of fans in the search results is not small. Of course, there are actually many more related music, names, events, etc.

This is indeed a common strategy for increasing followers nowadays. You can try it. Of course, you also need to have your own creativity. I will not mention the need to complete the information and materials here.

Whether Douyin's fans and communication traffic increase or not mainly depends on several indicators:

Previous articles have mentioned: Douyin’s funnel mechanism algorithm . When the platform distributes our works to the initial traffic, the platform will judge whether our content is popular based on the feedback from the initial traffic. If it is popular, the platform will distribute our works to more traffic, otherwise it will no longer distribute traffic to us.

So how to improve these four indicators?

1) In the video description or at the beginning or end of the video, guide users to like, comment, forward or finish watching the video.

2) In the video description, set some interactive questions to guide users to leave comments and increase the number of comments.

3) Reply to user comments, extract the core ideas of the video, guide more users to participate in the topic discussion, and further increase the number of comments.

4) Prepare great comments in advance. After the video is released, ask friends to write in the comment section to guide users to interact more around this topic.

In order to get more exposure, we need to mobilize people around us to help us post more, like and comment. Without fans inside and no brand outside, start from the inside to spread your account. Who doesn’t have a few friends who watch Douyin? While asking them to check the playback rate, you can also ask them to give suggestions for improvements to subsequent shooting.

Of course, the decisive factor is content, so how to optimize content?

1. Take advantage of the popularity. For specific holidays and news hotspots, plan content topics in advance that are in line with the personality's characteristics.

2. These contents are more likely to increase followers. After statistically analyzing the fan-increasing effects of 17 categories of celebrities on Douyin, Kas Data found that funny, food, life skills, and music contents have the best fan-increasing effects. Funny and joke contents that are mainly presented in the form of complaints, spoofs, and sitcoms have a natural grassroots nature and can meet the entertainment and relaxation needs of most users.

3. Make adjustments in five major aspects: BGM selection, on-screen characters, visual images, topic content, and post-production copy. Another essence of human beings is a repeater. You can find Douyin celebrities who are good at these aspects, learn, imitate, and summarize how they increase users' expectations, and then use them.

4. It is recommended that the video shooting team become in-depth Tik Tok users, browsing the site for at least one hour every day to develop a sense of the Internet. Gradually, you will be able to find out what users like and don’t like to watch.

The content problem has been solved, and the video update requires maintenance:

We found that some videos did not become popular after they were shot, but after a few days, a week, or even a month, some "old" videos suddenly became popular. This is thanks to Tik Tok’s recommendation algorithm, which will “dig up the past,” that is, re-screen and re-evaluate some previous videos, and then make some high-quality old videos popular.

So if you are optimistic about some of the videos you have shot, even if it doesn’t go viral at first, you should continue to like and comment on it, and forward it through your Moments. It may not be recommended this week, but it may be recommended next week.

Also note some violations:

If you have good content but still have difficulty gaining followers, you may want to check whether your content has the following problems, which may reduce the number of Douyin recommendations for your video:

(1) The video contains a watermark.

(2) It contains content that is not suitable for dissemination (social level).

(3) Contains content that is suspicious of advertising (such as brand logos or store names appearing for a long time).

(4) If the content and format are boring and monotonous for a long time, and the effect is poor after several recommendations, the account weight will be reduced and it will gradually become a "zombie account."

(5) The video is blurry and indistinguishable (this is usually a reposted video. When it is uploaded to Douyin, the video quality will be reduced, making it even blurrier).

Pay attention to the above rules, these are the rules.

Question and answer section:

Q: How do you make a product video?

A: Regarding shooting product videos, you can refer to the following 11 suggestions:

1. Only if you love your product deeply can you do your best to improve it and shoot it.

2. You can make a mini model of your product and carry it with you.

3. No matter what scenario you are in, you can think: How should my product fit into this scenario?

4. Always pay attention to which props can add points to your product photos.

5. Always think about the characteristics, highlights and selling points of this product. What are the Douyin fan-increasing techniques? What form is suitable for each of them?

6. Always think about how to shoot your product selling points in a humorous way.

7. Always think about how to shoot your product selling points in a unique way.

8. Always think about what type of models are suitable for shooting your products.

9. Always think about what kind of scene is suitable for shooting your product.

10. Always think about fake traffic. You are a consumer. After watching the product video you made, are you willing to buy this product?

11. Please send your product video to ten or more customers and listen to their suggestions.

Author: Tingchao Yige

Source: Kuoyi Culture Media