Zengcheng SEO training: What knowledge points should be paid attention to when doing a good job in SEO ranking

1. Reasonable distribution of keyword density on the website

The density distribution of website keywords is also one of the key points of website optimization. However, many website optimization specialists have turned the keyword density into the stacking of website keywords. Excessive optimization leads to search engines thinking that the website is cheating, and the consequences are unimaginable. So how to reasonably increase the density of website keywords? We need to use the results of our keyword selection just now.

Through these two-word phrases, we can easily combine them into a long-tail keyword, such as: website optimization natural ranking, new site keyword optimization plan, website keyword optimization tutorial, and then naturally spread these combined words to the website's title, stage, and contact information.

For example, the website has a product display, which is displayed in the article, but it can be changed to website optimization case display, which not only allows users to know what product is displayed, but also facilitates the spider's crawling work. This can effectively avoid keyword stacking on the website and increase the relevance of the website's core keywords. It is very helpful for the later ranking of the website.

2. How to optimize your website keywords in the website tag code by using the optimized keywords of the website tag code? Many website optimizers only know to add alt features to pictures and related descriptions to flash. They know the results but not the reasons. Why don’t they use these small details to optimize the keywords of their own websites? A website has only a few core keywords, but it is common for a website to have hundreds or even thousands of long-tail keywords.

3. Reasonable update of keyword-related articles. Website optimizers can not only add long-tail keywords to the website homepage, pictures, titles, and stages, but also update a large number of articles related to the website theme through the website article content, such as: website optimization plan, this keyword I want to optimize my own blog keyword to the homepage, how to do it, in addition to the optimization mentioned before, is to update a lot of articles to update the website optimization plan, meet the needs of search users, with an altruistic heart, rely on the website long-tail keywords to obtain traffic.

4. Things to note about friendly links and anchor links. The effect of optimizing a website from within is not very significant. You can also speed up the ranking of the website through external links, replace some high-quality friendly links from the same industry, replace the link channels, and add some QQ groups, forums, Baidu Tieba, etc. that are related to your industry. They are all very good ways.

In fact, the anchor link of a website's friendly links is also a very important factor. For example, if you are a mechanical website, you cannot always use "mechanical website" as the anchor link of the website when exchanging friendly links. You should follow the 10, 5, 3 ratio principle to prevent search engines from thinking that you are suspected of over-optimization. It is advisable to limit the number of friendly links on a website to around 30.

5. Analysis of website traffic data and conversion of website traffic are the direct factors that determine whether a website can be ranked. No matter how well you write your articles, search engines are not people after all, and can only analyze the user experience of the website through data. A website's click-through rate, user stickiness, bounce rate, etc. must be judged from the beginning.