Online customer acquisition skills, share these 3 steps!

Before I start, I would like to ask you if you have the following needs:

• I have always wanted to switch from offline to online business, but I don’t have many followers on my official account and WeChat friends, maybe only a few hundred. It is necessary to use other channels and methods to attract customers and develop online business.
• Maybe you have a decent number of online users, and now you are eager to use WeChat to carry out activities to improve your performance.
• Maybe your online business is going well now, but you are stuck at a bottleneck and are wondering how to grow faster?

If you have any of the above needs, you may find it helpful to share a case study of one of our students today.

This student's industry may be quite special, as she works in insurance consulting. The first time she did a micro-course sharing to attract traffic: the group had 300+ people, and she added 150 followers, and later all of them were added. The fan-adding rate reached 100%, 40 people completed transactions, and the premium reached more than 500,000.

It sounds like her industry is quite special and seems to have nothing to do with you. But no matter whether you are doing educational consulting, e-commerce or physical stores, you can still use her methods.

How did she do it? In fact, it is not complicated. It is the “three-step drainage method” that I talked about in class. Next, let’s listen to her own sharing. It may be a bit long, but you will regret it if you don’t read it to the end.

one

Hello everyone, I am the student that Teacher Kunlong mentioned. I’m very happy to have this opportunity to share with you our practical experience in using new media to attract traffic. But for business confidentiality reasons, I will not disclose too much personal brand information.

I have been working in the insurance industry for 8 years and was once the insurance training supervisor for a financial institution in Taiwan. Three years ago, I set up my own insurance studio to provide clients with professional and objective insurance consultation and advice.

We have always focused on offline consultation, and have done a pretty good job, providing insurance consulting services to more than 800 families.

However, with the development of new media, more and more people are exposing their brands online and selling their products. We are also trying to shift from offline to online operations.

However, due to lack of online experience, the public account has less than 500 followers and more than 400 WeChat friends, none of which are very active. Therefore, online customer development is a big problem we need to solve.

Some time ago, I always wanted to try to do a "micro-class" sharing to attract customers. But I don’t know how to do it, there is no systematic process.

By chance, we met Mr. Kunlong, the founder of Mei Lao Ban. Our team has taken his offline courses on "Traffic Generation and Sales" many times and found his methods to be particularly practical.

So, we worked with the media boss team and came up with an activity plan of "micro-class sharing and traffic generation" according to the method taught by Teacher Kunlong in class.

(Activity Gantt chart)

How exactly do we do this?

You might as well listen to my sharing and think about it in conjunction with your own situation. It may take you 7 minutes to finish reading the article, but you will definitely gain something from it. Although you and I are in different industries, you can definitely use the media boss's methods.

2. The media boss's "simple three-step traffic generation method" allows customers to come to you continuously and actively

The first step is to find a fish pond

According to the method taught by Teacher Kunlong in class, the first step in drainage is to find a fish pond.

What does it mean? Our customers are like "fish" and the fish pond is where the fish gather. If we want to catch fish, we have to find where the fish ponds are and cooperate with them.

How to find a fish pond to cooperate with? We found “peers,” businesses that had common customers with us.

Our online target customers: A large proportion are families between the ages of 25 and 45, more specifically families who have just had children, and they have a need to buy insurance for their children and families. The purchasing decision maker is usually the mother.

So, where are these mothers concentrated?

We immediately thought of the very active children's photography organization in the local area. Their customers are also our customers, and they are our fish pond.

Therefore, we decided to cooperate with this children's photography agency to promote our products and ask them to help promote and invite people to join our "micro-class group". We will look at the activity process later to see how it is done specifically.

So, here we have completed the first step and found the fish pond.

After reading this, I wonder if you have thought clearly: where are your customers and your fish pond?

In fact, most businesses still don’t understand this, and they just blindly advertise on social platforms, distribute flyers offline, and do door-to-door marketing, so there is little effect.

Why? Just like what Mr. Kunlong, the founder of Media Boss, said:

Your customers are like fish. You cast a wide net in the sea, but the sea is so big and there are so many kinds of fish. How can you catch them all? Even if you catch a fish, if it is not a targeted customer, it is of no value.

So this gives us an important revelation. To divert water, you must first find where the fish pond is.

Regarding finding fish ponds, Teacher Kunlong talked about three practical thinking methods in class - "upstream", "peers", and "downstream". You can use this to judge which fish ponds you can cooperate with, which will help you solve the problem of customer sources.

Step 2: Set the Bait

After finding the target customers, we need to fish, and fishing requires bait. Let the customers inside be quickly attracted to us, like us, and trust us. So, this is the second step of drainage.

Since we are planning to share a micro-course, the content shared by the group is the bait.

How to set the bait?

Let’s think about it from this perspective:

• What are the things that interest these mothers?
• What is attractive to them?
• Or what do they need most?

According to feedback from our team, the users we contacted had many doubts when they first mentioned insurance, fearing being cheated and ripped off.

Because the insurance industry now has zero barriers to entry, insurance agents are not professional and can start selling insurance after just a few days of training. Not everyone will truly consider the people who buy insurance. This has resulted in many people spending money on insurance, intending to get protection, only to find themselves in a trap.

Therefore, "fear of being cheated and falling into a trap" is the pain point of our target group (these mothers). So, if we give them a free public welfare class on "Avoiding Insurance Pitfalls", they should be very interested in such practical sharing.

But we are also worried that if the content is not attractive enough and the number of people joining the group is too small, the traffic generation effect will be too poor. what to do?

Following the advice of the media boss’ team, we added a little more bait to motivate everyone to join the group. That is: as long as you join the group, you will get free stuff.

What to take?

The first 99 people to join the group will receive a 200 yuan insurance health check-up service.

It sounds quite tempting, doesn't it? Anyway, there are prizes for joining the group, so go in and claim them first.

Step 3: Set the Hook

Now comes the third step, setting the hook. What does it mean? Don't rush to say it, in order to make everyone understand more clearly, now sort it out:

What has been preliminarily confirmed so far is that a micro-course on "Avoiding Insurance Pitfalls" will be offered, and cooperation will be carried out with a local children's photography agency to ask them to invite people to join the group. Our ultimate goal is to use micro-courses to get them to add our personal WeChat account, then become interested in our consulting products, and finally purchase them.

What problems may arise during this process?

• They came in to listen to the class, but after the class, they didn't do anything and just left the group?
• What should I do if I even quit the group midway?

These are the difficult problems we have to solve, which directly affect the success or failure of this event.

Therefore, according to the media boss’s method, we proceed to the third step of drainage: setting hooks. Set up some hooks, let them add us on WeChat, and establish links with us later.

We decided to randomly give out raffle red envelopes in class, offering 20 free one-on-one insurance plan consultation services worth 500 yuan.

Let these trial users become our seed users, let them be satisfied with our consulting services, and then become interested in our flagship products.

Do you all understand this?

In this way, according to Mr. Kunlong’s “3-step method of diversion” of “finding a fish pond, making bait, and setting hooks”, we and the media boss team set up the following plan:

3. Preliminary preparations

After the plan was conceived, we spent another two weeks doing a lot of preparatory work, including:

Arrangement of the personal settings of WeChat expert and assistant accounts, continuous updating of Moments content, finalization of course names and frameworks, poster design, preparation of course content PPTs, advance recording, group creation, warm-up process, Moments copywriting, group owner copywriting, etc.

I would like to remind you here if you also want to organize some online activities. It is especially important that 99% of the work is prepared before the event begins.

IV. Activity Operation Process

So, the event began. We originally thought that we would be satisfied if 100 people took the initiative to add us on WeChat, but we didn’t expect that all of them would be added in the end. What is the activity process like? Let’s take a look together.

1. Cooperation and promotion with children's photography agencies

Cooperating with a local children's photography agency, they posted on WeChat Moments to invite friends to join the group. The content is very attractive to mothers.

For example: "The teacher will provide one-on-one interactive Q&A after class; the first 99 people to join the group can receive a 200-yuan insurance health check-up service; on-site consultations are free for a limited time." These baits are favored by most mothers.

Therefore, after the partner posted on WeChat Moments on the first day, 106 people joined the group that day.

2. Preheating the circle of friends:

Although we have partners promoting our products, we will not give up our own WeChat customers. Three days before the class started, we started posting on WeChat Moments to warm up the class and attract WeChat friends to scan the QR code and join the group.

The content in the Moments also contains bait: emphasizing one-on-one interactive Q&A after class, irregular red envelope showers, revealing the pitfalls of insurance sales, creating curiosity, etc. So, dozens of people also joined the group by scanning the QR code through our circle of friends.

3. Actions within the group:

Before the class starts: After creating a group, ask questions in the group to warm up

We created a group two days before the class started, and on the first day there were already more than 120 people in the group.

We warmed up the group by asking them to post all the insurance questions they wanted to ask in the group and discuss with each other. The group leader will collect some typical questions and ask the teacher to answer them in a concentrated manner after the micro-class.

After adopting this form, their enthusiasm for participation was quickly mobilized. They will feel that this sharing is relevant to themselves and hope that their questions can be answered by professional teachers. Just like doing good preparation before class, I am looking forward to the class starting.

So, what did we do after the class started?

Stage 1: Red Envelope Rain Preheating

We send red envelopes in the group half an hour and five minutes before the class starts. This is a necessary "means". On the one hand, it can count who is online, and on the other hand, it can liven up the atmosphere in the group. Stir up the atmosphere in the group in advance.

In addition, we also told everyone in advance: after the course is over, there will be another closed group red envelope lottery. There are 20 places available, and whoever grabs one will get the benefits.

The benefit is: get 20 free one-on-one insurance plan consulting services worth 500 yuan.

It's also a great bait for us. Because many people come for this benefit, if you put it at the end, they will not easily quit the group halfway, and will always pay attention to the real-time dynamics within the group, waiting for the final red envelope draw.

Step 2: Guide users to add their personal WeChat account

After the course started, our customer service immediately guided the first 99 people who joined the group to add us and gave us a free 200 yuan insurance health check service. Soon someone took the initiative to add more, and in less than half an hour more than 80 people were added.

Session 3: Good classroom atmosphere, crazy and active WeChat addition

The content we prepare really meets everyone's needs. All the mothers listened attentively and were very active. He also actively participated in the question-and-answer session. In class, many people asked to add the teacher’s WeChat.

Stage 4: Closed group red envelope draw, give out benefits

In fact, during the lectures, we reminded everyone from time to time that there would be a red envelope draw and benefits at the end of the course, and everyone was looking forward to it more and more.

Step 5: Group closing, leaving a notice

After the lottery was over, some mothers who didn’t get a spot felt very regretful. Because our free service is truly amazing.

So, we also released a preview: we will continue to share in the next issue. The content is even more shocking, but the time has not yet been determined, and more benefits have not been explained, leaving a suspense.

5. Activity Effect

For this micro-class sharing, in a group of about 300 people, more than 150 people added followers at the beginning, and almost all of them added followers later, with a fan-attraction rate of almost 100%.

40 families came to consult our services, and eventually purchased our insurance products, with premiums reaching more than 500,000 yuan.

Let's take a look at our offline consultation appointments that are fully booked:

6. “One micro-class sharing earns 500,000 yuan, you can also copy it!”

What can you learn from me?

The interviewer of the media boss asked me: Why can you achieve such results in your first micro-course traffic generation? I summarized it and there are two main points.

First, it is the joint efforts of our team.

Although it was only a 1-hour micro-class sharing, we spent two weeks preparing for it, paying attention to every detail.

The content shared is also very useful and meets everyone's needs. We really want to help everyone avoid insurance pitfalls and buy solid family protection.

It doesn't mean that we have to take something from the other party at the beginning, but we should uphold the principle of "altruism", give first, bring some benefits to the other party, and then talk about other things.

Second, just listen and follow the instructions: the "three-step method of traffic generation" of Media Boss Business School.

We originally didn’t have a specific direction in terms of traffic generation and didn’t know how to promote and expand our customer base. At first, I was a little worried about the WeChat group, because micro-courses also involve the maintenance and marketing of the WeChat group.

In my experience, the popularity of most groups cannot last for more than a few days, and eventually they become a “dead group”, or even become a “dead group” right from the beginning. So we have no confidence at all about the operation of the WeChat group.

After taking the class taught by the media boss, we directly applied Teacher Kunlong’s “Three-step method of attracting traffic”, starting from “finding the fish pond, setting bait, and finding the hook”, to find our potential customers step by step and then let them take the bait. During this process, the media boss team also gave us implementation guidance and general advice.

The interviewer of the media boss also asked me if I would introduce the media boss to someone else.

In fact, I have always recommended Matchmaker Boss to people around me. Because, my personal experience tells me that learning and asking for advice directly from people who have achieved results is 100 times more effective than trying to figure things out on your own.

We have tried it ourselves before, and learned about some new media and online operation models and methods in a fragmented way, but we have always been circling around the door without finding the way, and wasting a lot of time.

Maybe, you are different. You can learn on your own and find a way out, but by the time you really find the way out, the bonus period of new media may have passed. In this case, if you are one day late, you will earn one day less and lose one day more.

I can tell you accurately that among the students of Media Boss, there are many examples like me:

A person who is in charge of character training for teenagers used the "fish pond method" to cooperate with a school and gave a public lecture. 80% of the people at the scene added him on WeChat, and he made more than 3 million transactions in 2 months.

There is a health entrepreneur who uses the health community for middle-aged and elderly people as a "fish pond", giving away free trials of health products and setting up groups for check-ins. He earned 400,000 in 2 months, and the repurchase rate reached 30%+.

Therefore, these new media marketing methods of Media Boss Business School are systematic and practical, and are applicable to any industry.

Regardless of whether you have experience in online operations, group transactions, online traffic generation, etc., regardless of whether you are a physical store or an online industry such as e-commerce, you can use these new media methods to increase your performance exponentially.

If you can gain something from reading this, then my sharing today will be valuable. If you also think what I said is right and are interested in the media boss, then I think you can make some attempts and changes.

Author: Kunlong Team

Source: Teacher Kunlong