How to place advertisements on iQiyi?

1. iQIYI Advertising

1. What is iQiyi advertising?

Based on iQiyi's massive active users, it is displayed in the iQiyi channel information flow in the form of native information. iQIYI has abundant advertising resources and diversified advertising formats, and can push advertisers' information to target groups through precise targeting functions. The average online time of iQiyi users is long and the advertising exposure rate is high, which is a very good way to promote advertising.

2. What is “Qilin Divination”?

"Qilin Shensuan - iQiyi Effectiveness Promotion Platform" relies on iQiyi's massive video content and users, high-quality traffic resources, and combines the industry characteristics of business owners to provide cross-platform, multi-terminal network promotion services for business owners. At the same time, "Qilin Shensuan-iQiyi Effectiveness Promotion Platform" uses Baidu's big data and powerful technical strength to achieve massive reach, precise targeting, and significant advertising effects.

2. iQIYI Advertising Resources

1. Channel page information flow advertising

Channel information flow ads are mainly displayed on iQiyi recommendation pages, TV series, movies and other physical channels, and local station information flows. The advertising exposure rate is high, and the presentation in the form of native information provides a better user experience and effectively improves the advertising conversion rate.

Features:

Covering the mainstream audience

Reading-style movie-watching habits save people from "difficulty in choosing"

Super large display booth to enhance brand image

Exclusive channels target exclusive groups

Local sites create localized feature platforms

Bidding model: CPM

2. Play page information flow

Based on every video played by the user, the ad is displayed directly below the video playback page, with massive exposure and advanced targeting.

Features:

Massive exposure, from every play

Half-screen preview, powerful exposure

Content targeting to improve conversion

Bidding model: CPM

3. Video 5S before posting

The first patch ad before the video plays is 5 seconds long and supports display on both Android and IOS. Advertisements are mostly picture-based, providing users with more intuitive product or brand information. Support for both Android and IOS allows for wider advertising coverage and increased ad exposure.

Bidding model: CPM

4. Video floating layer

Video floating ads appear on iQiyi's PC and mobile terminals. They are a form of animated image ads located at the bottom of the video playback box and support advertising formats that combine images and text. Video layer ads are widely used in TV dramas, and the advertising ideas are usually modified according to the development of the plot. The advertising is less awkward and more attractive.

Bidding Model CPM

5. Search page information flow

When searching within the site, your ad will appear in the first ad position just above the search results, providing free exposure and accurate display.

Features:

Top of page golden booth

Free display, massive exposure

Pay per click, results speak for themselves

Bidding mode: CPC

6. Information flow

Hot channel advertising spaces are displayed as video feeds ads, which are more native in form.

Features:

The channel is positioned at the front by default, with huge traffic potential

Video content is richer

Native ads have more display locations

Bidding model: CPV

7. Social Information Stream

Social information flow advertising is a form of information flow advertising that is interspersed in the native content of "iQiyi Social Platform - Bubble Circle" and is displayed to specific users in the form of pictures, texts and videos through precise targeting.

Features

① Covering active social user groups: iQiyi Bubble Circle users are highly active, have strong social attributes, and have clear labels, making it easy to divide them accurately.

②New interactive advertising experience: A new advertising format that is consistent with native videos and enables the comment function, allowing advertisers and users to interact.

③Native style makes it easy to form a fixed audience: The advertising style is native and is presented in the same form of feed flow as the content. The user disturbance is low and the user has already received the advertising information during the viewing process.

④ Users can comment, which facilitates information collection: Users covered by social information flow ads are highly active and willing to express their opinions, which helps advertisers collect feedback in a timely manner.

⑤ Higher operability and more suitable for long-term display: Users have distinct labels and gather around certain interests and hobbies. Advertisers can increase user stickiness and retention through reasonable operations.

Bidding model: CPM/CPC (native graphics); CPV (native video)

8. Splash screen ads

"Splash screen ads" refer to a form of advertising that is displayed on the mobile phone screen immediately after the user opens the "iQiyi" app. It has the characteristics of strong impact and massive exposure. Multiple options such as dynamic effects and click-to-jump make the product richer and provide advertisers with better brand display advertising solutions.

Splash screen ads are the first entrance to iQiyi when it starts, with massive exposure. They can achieve full coverage of iQiyi's high-quality users and display brand information in the first place, fully meeting advertisers' brand exposure needs. They are very suitable for new product launches, product promotions, and other activities that require a lot of exposure. Dynamic and static full-screen display has a strong visual impact. It is displayed in the form of a full-screen large picture with a strong visual impact, which can quickly attract the user's attention. With both dynamic and static display methods, users can click to jump to the landing page, providing advertisers with more choices. The flexibility of selecting the delivery range according to needs is greater. Advertisers can flexibly adjust the delivery area and range according to different needs, solve localized needs more accurately, and operate more flexibly.

Bidding model: CPD

3. iQIYI Advertising Advantages

1. Massive users and wide coverage

According to iResearch data, in May 2017, the average daily number of independent devices of iQIYI APP was 140 million, with 540 million monthly active users, 6.37 billion hours of monthly viewing time, and 11.8 hours of effective time per machine. The above data all rank first in the mobile video industry. From the perspective of the entire network, iQiyi has become the third most popular application among netizens in the mobile era. In terms of two important data, monthly usage time and monthly active users, it has surpassed QQ and ranked second.

iQiyi users are high-income, young Internet consumers, laying the foundation for advertisers' advertising conversions.

2. Accurate targeting to improve conversion rate

iQIYI advertising supports multiple targeting methods such as channels, regions, and devices. Through the data analysis function of "Qilin Shensuan", you can accurately identify target users and deliver your ads in a targeted manner, effectively improving customer conversion rates.

3. Rich advertising resources

iQiyi has abundant advertising resources, such as popular copyrighted exclusive dramas, self-produced dramas, copyrighted variety shows, self-produced variety shows, animation, sports and other channel resources to increase advertising exposure.

4. Excellent technology and leading intelligence

iQIYI's performance promotion platform is committed to creating a multi-platform delivery matrix experience, from video to information, from information to social, and from social to video, forming a complete entertainment scenario delivery experience; numerous billing methods also allow advertisers to have more delivery options to meet the needs of different customers.

iQIYI technologies include iQIYI universal player, real-time bidding technology, 4K ultra-clear video technology, intelligent operation interface, comprehensive search, data monitoring, Dolby sound effects, multi-dimensional data viewing, personalized recommendations, and high-quality marketing experience.

4. iQIYI Advertising Billing Method

iQIYI advertising supports CPC, CPM, and CPV billing, and uses a bidding model for advertising display:

1. CPM means pricing per thousand impressions. The minimum bidding price for each CPM is 5 yuan, and the upper limit of the CPM bidding is 1,000 yuan. The higher your bid, the greater the chance of exposure. A low bid will reduce the chance of ad display.

2. CPC means cost-per-click. The starting price of CPC bidding mode is 0.5 yuan per click, and the upper limit of CPC bidding is 500 yuan.

3. CPV means pay-per-view, and the bidding floor price of CPV is 0.2 yuan;

4. The bids for different ad positions should be greater than the floor price of the ad position.

5. Daily budget: starting from 100 yuan: The created ads support modifying the daily budget at any time. If the daily consumption exceeds the maximum budget after modification, the delivery of the ads will be stopped for the day.

6. Total budget: starting from 500 yuan: The total budget of the created advertisements can be modified at any time. If the funds in the account have been used up (the budget has not been reached), the current delivery will be stopped.

Author: Li Si

Source: Advertising expert Li Si

Related reading:

iQIYI Channel Information Stream Advertising Knowledge

In 2 minutes, you can learn about all advertising resources in iQiyi’s information flow!