Bidding strategy, how to grasp the best promotion time period for bidding promotion?

The timing of bidding promotion requires a lot of skill. Only by mastering the allocation of time can you defeat your competitors. Let’s follow Feng Chao from Dongguan to see how bidding accounts seize the best time for promotion delivery.

Bidding strategy, how to grasp the best promotion time period for bidding promotion?

1. Control the time by days

There are 24 hours in a day, and it is impossible to promote every hour, which will waste a lot of money. The bidding account first conducts product and population analysis to see which time period is the peak search period for users, when competition is relatively less intense. For example, the launch of freckle and acne removal products may be concentrated in the morning and evening, because acne and freckles are most visible when girls put on makeup in the morning and remove makeup at night, so they will consider search methods more carefully.

2. Control your time every week

Many bidders place their ads according to working hours. In fact, weekends are the prime time for many industries. For these industries, users have plenty of time to search on weekends. Also, there are relatively fewer competitors on weekends, so the bids will be so low.

3. Control by monthly time

At the end of each month, we will analyze the data of the bidding account for that month to see which time period of the month has greater visitor demand, whether it is the beginning, middle or end of the month.

4. Quarterly time control

Many industries have peak and off-peak seasons. For example, the air-conditioning industry has more business in summer than in winter. Analyze the industry's peak and off-peak seasons, and expand investment scope and budget during the peak season.

Summary: Of course, the most important time periods are still Articles 1 and 2, because they are easier to control within a small range. The best time period for delivery can produce unexpected results.