A universal formula for increasing followers on Xiaohongshu!

In the process of analyzing nearly 100 bloggers, we summarized the formula for increasing followers on Xiaohongshu , which mainly includes six aspects: verticality, non-violation, practical content, personality, activity, and aesthetics.

In order to help everyone understand better, this article will focus on the clothing industry.

Figure 1: Xiaohongshu’s formula for increasing followers

Currently, the popular content forms on Xiaohongshu include ootd, fashion knowledge, dressing matching plans, clothing reviews, and clothing selection guides. In the process of disassembling popular articles, the operation and fan increase formula summarized by the popular note bloggers coincides with the following formula: vertical (positioning, content, form), no violations, practical information, personality, activity, and beauty.

1. Vertical

Verticality is mainly divided into three levels. The first level is positioning verticality, that is, what kind of blogger you are, whether it is a fashion blogger, a cultural blogger, a pet blogger, etc. At the same time, you need to explore it further, such as mature wear, workplace wear, and maternity wear.

The second layer is vertical content. For example, if you choose workplace wear, you will need to continuously produce similar wear content to support your positioning. The third layer is vertical form. Once the positioning and content are determined, the layout should be as vertical as possible to bring out the best in a popular form.

1. Account: Orange Corn Roast

Introduction: 495 posts, 2.11 million likes and collections, 399,000 followers, and over 30,000 likes, collections and comments on the top notes.

Vertical positioning: For couple outfits, Orange and Corn is a combination of two people’s names, which strongly binds the couple’s personalities.

Vertical content: Girls are responsible for fashion dressing and come in from the door, which increases curiosity and surprise. Boys are responsible for commenting. The two have strong interaction. Through video, the boy’s straight explanation and funny style will increase the completion rate. This sense of conflict makes users more willing to watch.

Vertical form: Almost all boys sit in a fixed position waiting for their girlfriends to change clothes. The form is highly vertical. Once a style note becomes popular, just continue to create according to this layout.

Figure 2: Disassembly of Orange Corn Burning Account

(II) Account: Chen Haokun

Introduction: A blogger on simple men's wear, with 244 posts, 80,000 followers, and 167,000 likes and collections.

Vertical positioning: simple and affordable outfits for boys, directly marking out the prices and purchases that users are concerned about, strengthening the positioning of affordable outfits.

Vertical content: in the form of pictures and texts, with real people appearing, full-body outfit scene pictures + purchase channels and enlarged prices, which are consistent with the title. In addition, the blogger himself is also a clothes hanger, and the matching is simple and casual, which is easier to produce pictures. The style is suitable for most boys, and the pictures 2-7 on the cover show the upper body effect from different angles.

Vertical format: The blogger stands against the wall and fixes the scene, always pointing at the watch with the same action.

Figure 3: Disassembly of Chen Haokun’s account

2. No Violation

The second level is not to violate the rules. It is difficult for an account that violates the rules to produce a viral article. We have talked about violations before. They are mainly divided into accounts and individual notes. You can check the account background messages, the source of the note data, the traffic structure, and the traffic recommended on the homepage to see if it exceeds 50%. If there is no homepage recommendation, the account is likely to be damaged.

3. Dry Goods

As competition in the blogger track becomes more and more fierce, systematized and modularized content can better highlight one's own value. Even if you are a fashion blogger, we hope that you can output fashion knowledge, and it is best to be systematized. For example, if you are doing fashion for petite people, you can make collections of petite people, petite clothing, dressing styles, etc. This way, the content will be more practical. At the same time, the style of the notes should be closer to life and scenarios to reduce the difficulty of reading for users.

1. Account: Miss Winter

Introduction: A blogger who shares youth fashion and outfits, has published 203 articles, received 1.02 million likes and collections, and his pinned notes received over 110,000 likes and collections.

Systematization: Focusing on summer vitality, age reduction, and practical tips for staying at home, there is a whole set of bags to match, and the whole set also has particular color considerations.

Each item is carefully noted with the store where it was purchased and the price. All five pictures have the same style and pattern, preparing nanny-level outfits for the girls who don’t know what to wear tomorrow. At the same time, a label for petite outfits is embedded in the notes to strengthen the character’s attributes.

Lifestyle: Each set has a price and purchase channel, reducing user communication costs;

Figure 4: Miss Winter's account disassembly

For example, Yuri, who gained 140,000 followers in a year, is Diandianma, a blogger who recommends mother and baby products. Her main content includes children's home furnishings, toys, board games, picture books, etc. She is very informative and will also compile videos of a certain type to make it easier for users to find good products.

Figure 5: Yuri is Diandian’s mother

4. Character

Accounts with personality profiles have higher user stickiness. Personalities can be classified according to sexiness, appearance, body characteristics, education, and hobbies. Personalities can be embedded in the introduction or notes, allowing users to see what you do and what is worth learning through your notes.

1. Account: Douhuaer

Introduction: Workplace fashion blogger, gained 20,000+ followers in 3 months, published 53 articles, received 80,000 likes and favorites

Personality: For the outfits of workers in large companies, black suits and suspender skirts are a perfect match. First, it makes non-large company users curious about the outfits of people working in large companies. Secondly, working outfits are also an important scene word.

Figure 6: Disassembly of a big company’s Douhua account

The overall account is good-looking, the figure is eye-catching, and the sense of scene is highly integrated. It is both pleasing to the eyes and provides users with substantial dressing tutorials. The comment section will also actively respond to purchase links, which gives users a good experience.

Inspiration: When many styles of fashion bloggers are too homogeneous, causing aesthetic fatigue among users, we can think about whether we can create a differentiated personality and achieve a breakthrough.

5. Activity

The bloggers are active in posting frequency and content, with at least 2-3 updates per week. Most high-quality bloggers update 5-6 articles per week. In terms of content, you can drive the activity based on platform note inspiration, official activities, and trend crazes.

1. Account: Beautiful Potstickers

Activity: About 5 posts are updated per week, with high activity, and the title is also a collection of outfits for the week.

Figure 7: Disassembly of the Beautiful Potstickers account

Introduction: An OOTD fashion blogger, with 246 posts and 486,000 likes and comments. In the past year, she gained 75,000 followers. She holds a camera at the door every day to take photos of fashion.

Focus: OOTD outfit analysis, from work to school, retro outfits, suits and other types, shot with a handheld camera every day, with a unified style of subject selection, and continue to post this kind of notes.

Eye-catching: The blogger is tall and her appearance makes the cover quite eye-catching. The cover is a collection of the blogger’s dressing style photographed every day.

Festivals: Different festivals will also be matched with different dressing styles, such as spring, early autumn, dating, students and other scenes. Different scenes will have different clothing combinations. Disassembling the recent 4K review notebook

Cover: A collection of outfits from the recent week. It is presented in a puzzle format so that users can get a strong intuitive feeling at a glance. The pictures at the back are pictures of different outfits. And because the blogger is good-looking, the overall eye-catching effect is stronger.

Summary: Sharing a collection of recent outfits makes it easier for fans to check and learn from them. In each set of notes, the source of the clothing is also marked, and fans will know how to purchase it. In summary, if you are an OOTD blogger, on the one hand, you should find your own advantages and a style that suits you, and on the other hand, you should find the most beautiful part of your body, magnify this advantage, and gain user attention.

6. Aesthetics

On the one hand, beauty refers to high appearance, and on the other hand, clear material, logical layout of pictures and content, and full use of 9 pictures. Each picture has a focus. Suppose the video is shot with high-definition quality and no shaking. By adding subtitles, the notes will have beauty.

1. Account: Rapeseed Flower

Aesthetics: The sweet and youthful feeling of a young girl overflows the screen, and the background is simple and clean.

Figure 8: Disassembly of rapeseed flower account

Introduction: Sweet girl fashion blogger, published 757 articles, 729,000 fans, 2.77 million likes and favorites, disassembled one of the notes with 28,000 likes and favorites

Title: "Instantly planted! Popular knitted sweaters for the transition from spring to summer" The note published in April just happened to be the beginning of the transition from spring to summer, and knitted sweaters were also a hot search term

Picture: The blogger takes a selfie in front of the mirror while sitting on the ground. Her style is fresh and girlish. There are four sets of outfits in total. 1-4 are different outfits, and 5-9 are shown again at different angles. The poses are slightly changed to give users a better viewing experience. Each outfit is carefully matched from head to toe, the colors match well, and the background is clean and simple. In addition, 5-9 have text notes on the pictures indicating the store where the outfit was purchased.

Content: The content is relatively brief, mainly writing about four sets of matching styles

Tags: #Fashion Renewal Plan#Spring Outfit Guide#ootd Daily Outfit

Summary: The blogger is displayed in the form of ootd. She is beautiful and has a good figure. Her image and dressing style can make people feel full of girlishness and youthfulness. Even if they are not of this style, they can't help but click to take a look. During the operation, everyone tries to form a beautiful cover and note style as much as possible to stimulate user attention.

Summarize

These 6 formulas for increasing followers of bloggers basically cover the operating methods of bloggers in multiple industries on the market. If the note fan data is not high, check whether the account is vertical, whether there are any violations, whether it provides users with useful content, whether the aesthetics are insufficient, or the account has been idle for too long, affecting the account activity. Through self-examination, find out the problems with the account and make further improvements.

Let’s talk about the blogger’s fan growth operation here first. Everyone should still think more about the style and form that suits their own strengths, and don’t copy blindly.