Introduction and display styles of iQiyi advertising!

1. Introduction to iQiyi Promotion Platform

As a large domestic video advertising platform, iQiyi has nearly 500 million video users. It is a leader in the domestic video industry and brings different video viewing experiences to users every time. Over the years of development, the number of iQiyi's mobile phone users has increased significantly. No matter what aspect, it has its own unique views and appeal, and its advertising strength is relatively strong, so the advertising strength is naturally greater.

2. Development trend of iQiyi video

iQiyi was officially launched in 2010. In a very short period of time, iQiyi became the first choice of the people. Moreover, iQiyi targets a relatively young audience, and many young people like iQiyi very much. Since its establishment, iQiyi has always adhered to the company philosophy of "enjoying quality" and put "user experience" as the top priority. Through continuous technological improvement and product innovation, it provides users with a clear, smooth and user-friendly viewing experience.

New data shows that iQIYI APP continues to lead the video industry with 549 million monthly independent devices, second only to the three giants WeChat, QQ, and Taobao, while maintaining advantages in many data such as total monthly usage time.

Compared with Weibo and WeChat Moments, iQiyi's advertising resources are much more extensive and its complexity is comparable to that of Guangdiantong. Let me highlight the key points for you today!

1. iQIYI advertising resources

1. Home page

Scale: 140 million impressions per day

Ad format: pictures (large picture, two small pictures), videos

Delivery method: CPMCPC

The average click-through rate of the resource position on the homepage is about 3%. It is a prime position and can be found as soon as you open the iQiyi homepage. Therefore, the bidding price is relatively high. It is suitable for promoting large-scale events and publicity.

2. Channel Page

Scale: 30 million impressions per day

Ad format: pictures (large picture, two small pictures), videos

Delivery method: CPMCPC

Channel information flow ads mainly include four channels with large traffic: movies, variety shows, animation, and TV series. The average click-through rate is around 2%. Compared with the homepage, the price will be lower, but the traffic is not as large as the homepage.

3. Search Results Page

Scale: 100 million search impressions per day

Advertisement format: pictures, videos

Delivery method: CPC

The display position on the search results page is prime, and is charged on a click-by-click basis. Moreover, users who search have clearer interests and needs.

4. Play Page

Scale: 600 million search impressions per day

Advertisement format: pictures (text), videos

Delivery method: CPC/CPM

For ads on the play page, each play behavior is associated with a possible triggering of the ad. The average click-through rate is around 1%, and the bidding is relatively cheap, making it suitable for promotions in social media, e-commerce, and APP downloads.

5. Patch Advertising-5S Patch

The click-through rate of the 5S pre-roll ads was relatively high in the early stage of its launch, reaching 5%. In early December, iQiyi launched the 15S pre- and post-roll ads.

2. iQIYI advertising background targeting

After talking about resource positions, let’s take a look at iQiyi’s background targeting. iQiyi’s background targeting is very rich and has the unique characteristics of a video platform.

In addition to the above advertising rules, we must also pay attention to data monitoring during the advertising process. Through advertising data analysis, we can understand the advantages and disadvantages of advertising, as well as users' intentions towards advertising, so as to make corresponding creative optimization and adjustments.

iQiyi advertising supports game app promotion, brand promotion, life service app promotion, novel app promotion , etc., to meet the company's diversified promotion goals.

Author: Squid Monster

Source: Jianshu

For iQiyi advertising , please contact Qinggua Media official

Related reading:

iQIYI Channel Information Stream Advertising Knowledge

In 2 minutes, you can learn about all advertising resources in iQiyi’s information flow!