How to promote WeChat Video Account? How to use WeChat Video Account?

Why do you want to create a WeChat video account?

Are you also confused about this question? Then, the author will share his thoughts on why he wants to create a WeChat video account.

1. Trend. These two words are a bit big, but they are true. The shift from text and pictures to videos is a user consumption trend because videos are more intuitive and save time. As for complete replacement, the possibility is not high.

2. User. This not only refers to the fact that WeChat has more than 1 billion users, but also refers to the loyalty of WeChat users. According to users, although only Apple has fully opened up and Android has not yet, the number of users has exceeded 200 million. Besides, other platforms do not have the trust of WeChat’s natural social networking among acquaintances. If the content quality is good, it will be easier to get likes.

3. Ecology. Because the video account is connected to the entire WeChat ecosystem. If we go deeper, it is easier to monetize than TikTok and the like. For example, the video account can contain links to public accounts and can be directly shared on Moments. It may be connected with mini programs in the future. Well, you can think of it as an early public account.

Suggestions on how to use the video account:

How to play with Video Account? You may find many ways to play on the Internet, such as sharing knowledge, sharing food, editing movies, traveling, etc. In fact, the author summarizes here that there are only two main ways of playing: one is to play without purpose like Buddha nature, and the other is to play with purpose.

First of all, the Buddha nature plays without purpose.

This kind of gameplay should account for 80% of the users who currently have video accounts! Unconsciously, there is a new [Video Account] under the Moments of the WeChat Discovery Channel. Never mind 3721, there are short videos. Then, when you see a camera icon, just take a picture.

Even if some people posted a few photos, they were still "messy", with one photo of eating, the next of the photos being the sky, or something else. Are you this kind of person?

Play with a purpose

Play with a purpose, mainly because you have a video account. What is the purpose of operating this video account? To build personal IP? Share knowledge, share food, and so on. There is another core here, the purpose here, you even have to think about how to monetize and make money if you do it!

It is more important to think clearly about how to monetize than how to play!

I will talk in detail later about how to think about monetization and making money from video accounts. If you have figured out how to make money, then you will have the motivation to create a video account, and you will know how to play it. The following picture shows how to play with a purpose.

How to promote the video account and increase followers?

We know that if you have positioned a video account, but you don’t follow users, or no one plays, likes, or comments on the videos you post on your video account, it will be difficult for you to stick to it.

To promote your video account and increase followers, here are 7 methods to help you. You can try them.

1. Promote in Moments to increase followers

The works on the video account can be shared directly on WeChat Moments. If others think your content is good, they may follow your video account after watching it.

If you feel it is not direct enough, you can generate a QR code at the sharing place of your video account and directly post it on your Moments saying, "This is my newly opened video account. It mainly does something like this. Please pay attention to it." In fact, you can also ask friends to recommend to each other through their circle of friends, or send red envelopes to help recommend.

2. Promote the public account to increase followers

This is a prerequisite if you have a public account. If not, you can also ask a friend or pay someone else to post it for you.

3. Increase followers in WeChat groups

There are actually two ways to increase followers in WeChat groups. One is to ask everyone to follow the original group, send red envelopes, and give instructions; the other is to create your own video account group to follow each other.

(Screenshot of the video account VIP paid mutual aid group)

Of course, let me explain this here. If you are doing fitness, then it would be best if you find a group related to fitness. It may be better to find relevant people to follow.

4. Increase followers of WeChat friends

To increase the number of followers on WeChat friends, you can understand it as one-to-one, or one-to-many private group messaging. Of course, you must post some content on your video account and do a good job, then tell them and ask them to help pay attention to it.

5. Increase followers through video account recommendations

There are mainly two ways to increase followers through video account recommendations. One is recommendation by friends, that is, if your WeChat friend likes your video, he will recommend your video to his friends; the other is if your video becomes popular, it is really easy to increase followers. How to get up? Look down.

6. Paid promotion to increase followers

Regarding paying to increase followers, actually, whether it is WeChat Moments or official accounts, you can pay others to post, and even sending red envelopes in the group is actually considered paying.

In addition to these, there is actually another one, which logically should not be mentioned, but I will just say it by the way, and you can understand it by yourself, it is just one word: [buy]. Oh, as some people said, it was an early loophole. For example, TikTok also did this business in its early days. Why you should buy and whether to buy it is up to you. In principle, I suggest you not to buy it.

7. Offline promotion to increase followers

Can you still increase followers offline? Of course, we have done this before by increasing followers through public accounts, mini-programs, and even by adding friends through personal WeChat accounts. You have seen weighing scales, restaurants, and events.

Will there be video accounts in the future? This depends on the monetization capabilities of the video accounts. If the monetization capabilities are strong and the channels are very important, then there should be. Of course, if you already have a good way to monetize your video account, you can also try sharing it with QR codes offline, such as on college campuses, hehe.

After talking about how to increase followers on a video account, let’s talk about how to promote videos on a video account.

To be honest, if you don’t start posting a large number of videos on the video account, it is actually difficult to get a larger number of views. Let’s take a look at the official statement, as shown in the figure below:

Have you seen the second item above? If someone (including yourself) likes it, the system will recommend it. So, is it possible for your works to be liked by your good friends?

Regarding how to promote likes on video accounts, many of the methods mentioned above can be used. For example, in WeChat groups, private WeChat friends, asking for likes in Moments, etc.

How to become popular on video account?

How can I make my video work popular? I believe many people want their work to be popular, so let’s first see what the official says, as shown in the following screenshots:

You may still not be very clear about what I said above, so keep reading. How to enter the hot recommendations? To be honest, the author has not entered the hot recommendations yet, but I have found some methods that I recommend to you.

1. Likes from friends and official recommendations

Video accounts are still in their early stages, and even good algorithms are not yet perfect. So it is mainly based on friend user data.

For example, if your friend follows and likes a video on a certain video account, his friends (including you) will also receive recommendations for similar videos. So, if you post a video, share it with your friends and like it.

This video may be recommended to friends of friends, bringing in basic traffic. The system will then recommend some traffic to you so that you can get more exposure opportunities.

2. Video account cover style is unified

The video account uses the first frame of the video as the cover and it cannot be edited. So, you can set the first cover exclusively. The purpose of doing this is to deepen the user's impression of you and arouse the user's interest.

3. Test the hot items and make them popular

This may be better for those who have created popular products on Tik Tok or other platforms. If you have never done it, look at other people’s hot products and find the pattern to follow.

For example, there are now many short video experts on Video Accounts who post their popular videos on Video Accounts, such as Liziqi, Fang Qi KIKI, the singing "Aqi", and so on.

Note: Do not completely copy other people's popular videos. Originality is currently encouraged on the video account. Copying is strictly controlled. If there are watermarks or other things, it will be a direct violation.

4. Choose the time when users are most active

Just like when everyone uses Tik Tok or WeChat official accounts, there is a popular time period for posting videos. According to the analysis of high-liked videos by some industry insiders. It is generally recommended to post the video around 9 pm.

OK, if you add tags, locations, and these four aspects as recommended by the official, will your video account definitely become popular? Not necessarily. As I said before when writing about the Douyin recommendation algorithm, what kind of video will become popular can be summed up in four words: users like it!

Therefore, the key to becoming popular is whether users really like the video you posted. How to make users like it is to see whether your video resonates with them, solves their pain points, and is helpful. Whether it's funny or informative, it's all the same.

How to monetize the video account and make money?

How can you monetize your video account to make money? I wrote at the beginning of the article that if you haven’t thought about how to monetize your video account from the beginning, then you won’t be able to do it for long (unless you are a Buddhist with no purpose). Besides, you don’t even know what to post!

Regarding how to monetize the video account, the author will first talk about the monetization ideas before giving you some thoughts:

In general, thinking about monetization: on the one hand, do you want to make money by being a gold digger (making the video account itself) or a water seller (providing video account services); on the other hand, do you want to make money through the video account itself, or make money indirectly through the video account.

Only when you have thought through the above two aspects, and then read what I say below, think about the positioning of your video account from the perspective of possible monetization methods.

1. Video account training (service)

I don’t know if you have seen this, so I won’t name the author so as to avoid being accused of advertising for them. A certain big shot’s video account group seems to make tens of thousands a year, and some people only make a few hundred a year.

Besides, someone who used to teach writing started a video course, which should have attracted more than 5,000 people. So on your way to dig for gold, there will be a lot of people who will sell you water, hahaha. Of course, the prerequisite is that you have done a good job in making your own video account, and then you can teach others how to make a video account.

2. Video Account Service

As for this service, it mentioned the promotion of video accounts, and it was paid, so I mentioned it a little bit. Well, now people in certain groups or planets have discovered this business opportunity. What business opportunity? It’s charging for likes, follows, and comments on video accounts. I'll just take a screenshot:

3. Paid video community

I believe you should know about the paid community of the video account. For example, the author has created one. Although it costs 10 yuan to join the group now, it is 20 if there are more than 100 people. This can also be considered a kind. There are currently 52 people. Why charge? At least screen out those who don't want to pay at all.

For example, the screenshots posted in a certain community. Of course, the author’s video account mutual aid group is not only for mutual assistance, but also for sharing their own problems and experiences in making video accounts.

4. Video account traffic diversion (indirect monetization)

This point is used most by the author. My current video account is mainly used to drive traffic to my official account. There are many ways to monetize my public account, including paid articles, advertising, paid groups, etc.

For this kind of indirect traffic, you can just write what you are good at writing on your official account and create corresponding content on your video account, right?

5. Video account ads

Regarding video account ads, in the future, some internet celebrities or verticals will be able to monetize by accepting ads in this way.

6. Selling (bringing) goods through video accounts

Those who promote products through video accounts or sell products directly are the now very popular KOC, or key consumer leader. Although the sales of goods are currently still being carried out on live broadcasts such as Kuaishou, Douyin, and Taobao, it is unknown whether this will be done on video accounts in the future.

In addition, many people, such as purple clay teapots and jade products, are introducing them through video accounts, then directing traffic to official accounts and then adding them to personal accounts to sell products. So this is entirely possible. If it is directly connected with WeChat applet later, then selling goods, just think about it!

7. Write a book on video account

Is it possible? It is difficult if you don’t have good writing skills, but if you have been writing on public accounts for many years, it is actually possible. I guess someone may be thinking about writing a book on video accounts.

In fact, there should be many, many ways to monetize video accounts. For now, the author has only thought of and written about these. I think you can find a way that suits you and then take action later.