5 Steps to Write a Hot Article with 100,000+ Reads (Part 2)
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The main thread of this article is the content and title. In the previous article, we talked about the topic of the article. It is best to choose a general one, as well as the three major principles: - Screaming principle - Pain point principle - Explosion point principle Portal >> 5 steps to write a hit article with 100,000+ views (Part 1) Today let’s talk about the content and title: -Content Structure- The articles are divided into three levels. The lowest level is "please forward it to me, my friend". Your friend will forward it to me, but the chain of communication only ends with your friend. 80% to 90% of the articles in the circle of friends are at this level. The second level is articles with life tags. Forwarding means that you have labeled yourself, such as "What apps does a learner who pursues efficiency have on his phone?" 》 The third level of articles are about the values of "self-pursuit" and the pursuit of a healthy, efficient, and equal exchange lifestyle. This is also the level of articles I mainly focus on, such as "How can ordinary people find their own skills and make money with them?" 》 Values are a very abstract thing, they are implicit. So when we just write the article, we can try to express it explicitly. So when we need to organize an article, we must make sure that the first two sentences of the text talk about values, either praise or criticism. Next, we use stories and cases to present our values. You must express your emotions at the end of the article, it can be lonely, happy, interesting, boring... it's all fine. Why do we put “emotion” in the last paragraph? In fact, it is meant to touch people's hearts and be forwarded by others. -title- Your headline can do four things: – Attract attention When you write your headline, you should pick one benefit of your product that is of great value to your customers and present it in a clear, bold way. Expressing "providing readers with benefits" is an effective way to get attention. Another effective opening to grab attention is to provide new news. Such headlines often contain words such as "new", "discovery", "introduction", "announcement", "now", "coming out", "finally", and "latest launch". The word "free" in the title will increase the open rate. Other useful words include: “how,” “why,” “quick,” “easy,” “cost-effective,” “last chance,” “guaranteed,” “effective,” “proven,” and “save money.” - Filter your audience Every article has its audience, such as: "Are you also busy getting a certificate in college? 》This is written for college students; 《Before I interview you, I want to see this on your resume! 》This is for those who need an interview; What kind of person is qualified to be called a master of communication? 》This is for people who need to learn communication skills; Only by identifying the target audience can we accurately solve their pain points and itchy spots. – Convey complete information The so-called conveying complete information certainly does not mean putting the main text (or the central idea of the text) in the title. For example, today’s topic is “How to write articles with more than 100,000 views.” This sentence fully conveys today’s core message, but it certainly doesn’t tell you how to do it specifically. The ad title may include both the promise of the product's benefits and the brand name. The original text says, "David Ogilvy believes that 80% of readers only read the title of the advertisement, not the content. - The purpose of so-called completeness is not to express the completeness, but to put the information you most want the audience to know in the title. Even if they don't click on it, they can still receive the information you most want them to receive. – Guide readers to read the content of the copy Why guide readers to read on? Because it's just a title, your values, emotions and content are all truly reflected in the content. To do this, you have to first arouse their curiosity, perhaps by using humor, suspense, or riddles. You can ask a question or a provocative statement. You can also promise a reward, new news, or useful information. It is important to avoid cute, clever, sensational but irrelevant titles or concepts here. They may arouse temporary interest but will not bring any substantial results. In the book "The Hidden Rules of Bestsellers", the author mentioned a 3214 principle: Author’s popularity 30% Theme 20% Quality 10% Publishing house’s planning and marketing capabilities 40% The most important part of this marketing plan is the title of the book. It is actually the same when we write articles, except that we are our own publishing house and if we want to plan our own articles, the most important thing we should consider after completing the content is the title. [Case] Regarding the news about Dou Wei taking the subway, Thumb Reading received about one to two million views just with the title "If Dou Wei is not decent, then who is decent?" What this title does is "labeling": those who forward it mean that I agree with him; those who don't forward it are two different types of people from me. The content of that article was just a brief explanation of Maslow's hierarchy of needs, which wasn't very good. But such a title directly throws users a multiple-choice question: agree or disagree? This resulted in a huge amount of reposts. Many people chose to forward the message to express their support for Dou Wei, which shows that a seemingly niche lifestyle can gain public recognition. [Method] Essential vocabulary for titles (from Mr. V): You must not know, how, the most, what, what, all, 10, no xx, only xx, understand in seconds, story, scary, must see, what does it look like, why, don’t, hey! : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Mobile application product promotion service: APP promotion service Qinggua Media information flow This article was compiled and published by @彭小六 (Qinggua Media). Please indicate the author information and source when reprinting! |
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