Promotion methods and strategies for video live broadcast rooms

The most discussed issue in our communication group recently is the promotion of the video account live broadcast room.

First, the "live broadcast task" was opened, and then the video account organization management platform was launched in the past two days, all of which show the main content of WeChat's future development.

WeChat’s multiple supports for video accounts and live broadcasting are also attracting more and more creators to join the ranks of video account live broadcasting.

But what if no one comes into the live broadcast room? Douyin’s live broadcast room can directly attract traffic by investing in Douyin+. Can the video account do the same?

It was not certain before, but now the video account can also directly promote the live broadcast room! As long as you activate the video account promotion function, you can not only promote live broadcasts, but also promote live broadcast appointments!

Search for the "Video Account Promotion" applet on WeChat, follow the steps to open a promotion account, and enter the review stage after filling in the information. The review results will generally be given within three days.

After passing the review, you can carry out video promotion and live broadcast promotion. Of course, the live broadcast promotion function has only been fully opened recently.

If users want to promote their own live broadcast room, they can enter the " Video Account Promotion " applet during the live broadcast and select " Promote Live Broadcast ".

Users can choose to "expect to increase the current live broadcast audience" or "expect to obtain a live broadcast preview" to place an ad, with a minimum investment of 100 yuan.

100 yuan can get 50~300 real audience traffic

200 yuan can get 100~600 real audience traffic

It supports customizing the number of live broadcast viewers, with the cost ranging from 100 to 500,000 yuan, which means that the maximum number of viewers in the live broadcast room can reach 250,000 to 1,500,000.

Users can customize the live broadcast cover, choose whether the promotion target group is smart matching or custom targeting, and choose the start and end time of the promotion. When promoting, they need to fill in the promotion title and title description to facilitate the promotion of the live broadcast room to the circle of friends and attract viewers to click in.

Also note that:

When promoting the current live broadcast:

1. It is recommended to set the end time of the live broadcast slightly before the actual planned end time of the live broadcast, which can greatly reduce the return exposure level after the live broadcast ends;

2. If the live broadcast in the live broadcast room ends before the set live broadcast promotion end time, the advertisement will also end automatically;

When promoting live streaming appointments:

1. When placing a scheduled promotion, if the current live broadcast has already started, the scheduled live broadcast advertisement will be automatically offline;

2. The scheduled ads will not automatically switch to promote the current live ads, and you need to recreate the ads.

2. After the current review is passed, there is still some time for advertising preparation, and the actual time spent on the account will be delayed for a period of time (about 20 minutes), and will be continuously optimized later; if the live broadcast time is less than 2 hours, it is recommended to give priority to the promotion of live broadcast room reservation for delivery;

3. The scheduled live broadcast ads are not connected with the promotion of the current live broadcast ads, so the scheduled ads will be automatically offline after the live broadcast room starts;

4. Live broadcast ads will automatically go offline when the live broadcast goes offline, and ad restart is not currently supported. Therefore, if the live broadcast is interrupted and restarted, you need to recreate the advertisement if you need to promote it;

5. After the live broadcast ends, there will still be a small amount of exposure deductions, which is normal;

Some optimization strategies for live streaming advertising:

1. If the budget is almost fully spent, increasing the budget can bring greater exposure, but the cost will also increase slightly;

2. If conditions permit, extend the live broadcast time (delivery time) as much as possible to achieve relatively better delivery results;

3. You can first use the scheduled delivery to test the direction of the materials, and select the better advertising materials for live broadcast to maximize the effect.

Author: Talk Principal

Source: Talk Principal