Baidu promotion Juping advertising delivery mode, targeting method, and selling price!

1. Delivery

1) What are the different modes of Jubing advertising?

Answer: There are two types, RTB bidding model and GD contract model.

2) How to calculate the price under various delivery methods?

Answer: The RTB bidding model is priced based on CPM, and the GD contract model is priced based on CPT

3) In which system is the polyscreen deployed? What is the difference?

Answer: Currently, Jubing can be launched on both Fengchao and Baiyi systems. Fengchao can implement the RTB model, and Baiyi can implement the contract model. The resources that can be served in the two systems are different. By investing in Fengchao, Jubing can share a funding pool with Fengchao.

4) What is the minimum selling unit of different resources?

Answer: In the RTB model, the minimum budget for Fengchao is 50 yuan/day; in the contract model, the minimum number of cinema resources deployed is 1 screen; Tianjin Cable TV has a minimum of 1,000 terminals.

5) Can I customize the delivery date and time?

Answer: Currently, the contract mode allows you to customize the delivery date, but the RTB delivery mode does not allow you to customize the delivery date and time period. Subsequent product iterations will consider adding this feature

6) How many days in advance is the minimum allowed for purchase?

A: After the materials are approved, you can purchase and release them at any time.

7) I am new to RTB, how do I determine my bid?

A: You can submit a price above the reserve price shown in the system based on the customer's own situation.

8) In RTB mode, can I control my playback time?

Answer: In the RTB model, there is no specified advertising broadcast time. As long as the customer wins the CPM bid, the ad will be displayed. With Fengchao Mingtou, customers can manually choose to pause advertising when they do not want it to run, and manually start it when they want to run it. Please note: Fengchao materials are enabled by default after review. Please change the status to Pause when submitting for review. When the material review is passed and the customer wants to place an ad, manually set it to Enable

9) Under the contract model, what should be done if demand changes after the schedule is confirmed?

Answer: Currently, if there are any changes after the schedule is confirmed, it is necessary to synchronize PM through the operation interface person in time, and PM will follow up and handle it.

10) What is the specific delivery process?

Answer: Please refer to the operation introduction PPT

11) After the material review is completed, can it be directly used for the next release without changing the release material? How long will it take to play it at the earliest?

A: Yes, it will take effect immediately

2. Orientation

1. What is orientation? What are the orientation methods of poly screen?

Answer: Targeting means placing advertisements to more specific groups of people, regions, etc. Currently, Juping has targeting methods such as region, resources, scenes, and groups. Jubing's targeting methods include: region targeting, business district targeting, time period targeting, interest targeting, and crowd targeting.

2. Compared with traditional offline advertising, what are the advantages of Jubing targeting?

A: Jubing has Baidu's big data capabilities, as well as probe and LBS capabilities that traditional offline advertising does not have, so it has the crowd targeting and interest targeting capabilities that they do not have.

3. Do all screens have these orientation options?

Answer: No, Juping’s outdoor resources are targeted at regions, scenes, screen types, ad slot types and business districts. Smart TV resources are targeted by region, scene, screen type, ad slot type and audience.

4. What is the technical principle of the directional method?

Answer: Accurate targeting based on resource attributes and Baidu's big data capabilities.

5. Can I target a specific screen?

Answer: Currently no, we can only target business districts and groups of people.

6. What targeting methods will be provided in the future?

Answer: Targeting based on region, business district, crowd, interest, POI location, etc. will be supported on all media.

3. Monitoring

1. What monitoring methods does Jubing currently have and what monitoring data can it provide?

A: Kuyun: Ad exposure (online data), number of people reached (number of TV devices) & monitoring photos (estimated to be provided by email 1-2 working days after the launch)

Tianjin Cable TV: Display volume & consumption number (online display), monitoring photos will be provided 2-5 working days after the release (offline photos will be provided)

Cinema ticket machines & LEDs: Provide data reports by cinema dimension, and provide the number of times the advertisement was displayed and the number of people reached; monitoring photos will be provided within 2-5 working days after the advertisement is released.

Building: Ad exposure (online data), number of people reached & monitoring photos (estimated to be provided by email one week after the launch), return search and crowd portrait data report can be provided if conditions are met.

2. Compared with traditional offline advertising, what are the advantages of Jubing monitoring?

Answer: Juping can provide monitoring photos, number of reach, Baidu search return rate, data reports, etc.

3. Is third-party monitoring allowed? What is the process for applying for third-party monitoring?

Answer: Not supported yet, but will be supported later

4. Under what conditions can the headquarters issue a delivery report?

Answer: OTT: Customers with a continuous weekly budget of more than 18,000 yuan can apply for a complete delivery report to be issued by the headquarters PM after the delivery is completed.

Outdoor advertising: Customers with a continuous weekly budget of more than 6,000 yuan can apply for a complete advertising report to be issued by the headquarters PM after the advertising is completed.

5. If a customer purchases a building advertisement, can he wait until his advertisement is displayed after placing the advertisement in the building?

Answer: The media will provide monitoring photos after the advertisement is released. The CPM sales method displays randomly, so it is impossible to accurately inform advertisers of the specific display time and location; the CPT sales method includes the delivery time and certain resources, so the customer can be informed of the display time and location.

6. What monitoring methods will be provided in the future?

Answer: Monitoring will be improved through probes, cameras, screen capture, etc.

4. Resources and Prices

1. How can I find out where the screen is, what size it is, and what pictures are on it?

Answer: Please refer to the resource introduction PPT and resource table

2. Does the selling price of Jubing Resources have any advantages compared with its competitors?

Answer: The price of OTT card resources is 60% lower than the market price; OTT startup video, outdoor and other resources are also competitive or on par with the market.

3. What are the plans for future screen access?

Answer: From August to September, we plan to connect to the OTT resources of Fengxing and Baofeng, residential community access control, bus-mounted TVs, shopping mall cash register screens, etc.

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