What is the operation direction and value of mobile game products?

Even without an operations team, the company can still operate and business can still proceed normally. So why do we need an operations team? I think there are three main reasons:

Value 1: Improve the efficiency of the entire company

There is no threshold to what operations do, everyone can do it, and so can development. However, when development is involved in all kinds of messy work, development efficiency will inevitably decrease, and people without operations experience will easily be confused by players' suggestions and do irrational things.

The value of operations is to deal with various problems, eliminate the smoke screens and noise released by players, extract positive and valuable information from complex information, and pass it on to development.

In this way, the rhythm of the product itself is guaranteed, and the relationship between players can be handled well.

Value 2: Increase product revenue and solve urgent problems

It is a consensus that activities can increase product revenue. Although activities are like drug use, in this impetuous era, games are just a tool to make money, and activities are undoubtedly an effective way to increase revenue.

Now let’s talk about the most pressing issues.

Products always have problems, big and small. When serious problems arise, we cannot wait for the new version because we cannot afford to delay. We need a quick and effective way to solve user experience problems and calm players' anger. At this time, the new version is obviously not fast enough, so we often use operational means (activities or other means) to quickly and effectively solve urgent problems.

Value 3: Optimize products and control the iteration rhythm of multiple products

Why is operation useful in product optimization? Because the perspectives of operation and development are different. Since developers are the creators of the game, they may understand every detail of the game, but they may not be clear about the user experience.

Operations are closer to users and also have a better understanding of the product (because they can read planning documents and numerical designs). Therefore, the product suggestions put forward by the operation must be the result of collecting player feedback and their own personal experience. Focusing on the user level will make up for the problem of development perspective. Diverse perspectives lead to better products.

Another very important part is the planning and iteration of multiple product lines.

A company will definitely not release only one product. We need new products to continue to generate sustainable and growing revenue.

Therefore, at this stage, the focus of product A and product B must be different. It is a very important job to control the focus of products at different stages, reasonably allocate different product lines, and achieve resource optimization and iteration between products.