After 20 hours, Meituan is back online! The reason for the removal is revealed!

I believe that all of my friends in the mobile circle know that yesterday, a series of products under Meituan were completely removed from the App Store. "Breaking News! Today, all Meituan’s apps were removed from the App Store! What is the reason? ”, the circle of friends has been flooded with messages since 11 o’clock. For this reason, the top APP promotions are also continuing to pay attention to the Meituan app removal incident. Next, Top Promotion will explain them to you one by one!

After 20 hours, Meituan's series of products were back online. From the ASO analysis tool , it can be found that Meituan's applications were completely offline at 4 am on the 23rd. After 20 hours, that is, in the early morning of the 24th, Meituan's series of products were back online. Here is a screenshot of the ASO tool for you:

【Meituan group buying is now online】

【Maoyan Movie is now online】

【 Meituan Takeaway is now online】

【Meituan Travel is now online】

As shown in the screenshots above, all of Meituan’s products have been launched, so I won’t give examples one by one!

The industry peers also speculated on the reasons why Meituan products were removed from the shelves yesterday, but Meituan officials did not respond. They only posted on Weibo that it was caused by technical fluctuations. The following screenshots are taken:

Prior to this, most of the reasons speculated by the industry were the following two:

1. Meituan violated the “Administrative Measures for Payment Services of Non-financial Institutions” by operating online payment settlement business without obtaining a third-party payment license, which was deemed illegal and was removed from the shelves.

2. Meituan’s operators forgot to recharge their Apple developer account , resulting in it being removed from the shelves.

But I think it is not right.

First, if it was an illegal operation due to payment license issues, then why was it not removed from the Android channels , and was it only removed from the Apple App store ?

Second, if the developer account balance is insufficient, Apple will normally notify the developer by email one month in advance and will also provide a prominent reminder in the developer background. A company as big as Meituan would not neglect such an issue.

After the removal of Meituan’s series of products, Top Promotion has summarized the following possible reasons for removal for all friends in the mobile circle!

①. The App was reported for pornographic or drug-related content, copyright issues, qualification issues, etc., which may be the reason for the report. Apple employees will review and remove the App from the shelves.

②. Apps violate regulations by excessively brushing the rankings , activating functions not permitted by Apple, and violating relevant Apple agreements.

③. The App has major bugs and hidden dangers. This is the real reason for the Meituan incident.

④. The developer removes the product from the shelves himself.

⑤. The product may be removed from the shelves due to problems with Apple’s own servers or unexpected circumstances, but it will generally recover quickly.

⑥. Add unofficial payment codes (such as Alipay codes) - committing crimes "against the wind".

⑦. Comment and guide users to comment – ​​do you comment by yourself? Or are you commented by others? Or is there no one brushing at all?

⑧. Being maliciously competed with by peers and having the product removed from the shelves through trickery.

All of the above reasons are possible.

So how can the poor developers avoid being removed from the Apple App Store?

In addition to the factors mentioned above, Top Promotion recommends that you use different developer accounts to create some fake apps, so that if the product encounters an emergency, it will not cause all downloads to be unavailable.

Okay, that’s all for this time. I got up early in the morning to write this article, hoping that it can give you an explanation on the Meituan removal incident. Regardless of whether it is thorough or not, please comment on your own! If you think it’s good, you can also help share it. Thank you again! The top editor is so sleepy that he has to go back to take a nap! Happy Friday everyone!

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