Do you have the following problems on Zhiyang? 01. Upward thinking The boss does not agree with the direction of the work and do not know how to improve the upward management ability? 02. How to motivate Subordinates and cooperative departments are not cooperating. Do you not know how to change through communication? Do you want to master the method of motivating downwards? 03. Poor logic Do you have poor logic and cannot express your ideas clearly when reporting? 04.Sales Business Is the customer sales business judgment closing rate always a step behind? Sign up for the "Super Persuasion" open class Master your career secret weapon How powerful would it be to have persuasiveness in life? You can resolve conflicts between partners through persuasion and defuse them! Cultivate good habits in children and change bad habits through persuasion, and be the superman in the hearts of children! Possessing persuasiveness makes you more liked and trusted by others, and you become more confident! Course Outline Week 1 Chapter 1: Establishing the Right Concept 1.1 Positioning: How to understand persuasive discourse? 1.2 Classification: How to prescribe the right medicine to achieve different persuasion goals? Chapter 2 | Dismantling opposition and doubt 2.1 Bearing Emotions: How to Effectively Soothe Opposition? 2.2 Defense: How to give a satisfactory explanation? 2.3 Conversion: How to turn critical users into loyal fans? Week 2 Chapter III.I Strengthening Support and Action 3.1 List of needs: How to motivate others through non-material means? 3.2 Defense: How to maintain high stickiness and high loyalty of users? 3.3 Split Action: How to make the persuasion goal “move”? Chapter 4 | Winning over neutrality and hesitation 4.1 Indirect notification method: How to demonstrate ability without leaving any trace? 4.2 Involvement: How to arouse others’ genuine interest? 4.3 Comparison: How to find the sweet spot and make hesitant people make up their minds? (Part 1) 4.4 Evaluation: How to find the sweet spot and make hesitant people make up their minds? (Part 2) Chapter 5 | Comprehensive Exercise on Persuasion Strategies 5.1 Differentiate your audience and design your own "expert invitation letter" Week 3 Chapter 6.1 The Psychology of Persuasion 6.1 The Principle of Change: Pink Bubble (Part 1) 6.2 The Principle of Change: Pink Bubble (Part 2) 6.3 Principles of Change: Resistance Mechanism Chapter 7 | Image Management for Master Persuaders 7.1 Three Elements of Persuasion: Lazy Brain (Principle) 7.2 Three Elements of Persuasion: Professional Sense 7.3 Three Elements of Persuasion (Part 1): Honest Feelings 7.4 Three Elements of Persuasion (Part 2): Honest Feelings 7.5 Three Elements of Persuasion: Likeability Week 4 Chapter 8: Advanced Skills for Persuading Experts 8.1 The Law of Reciprocity (Part 1) [Principle]: How to reduce the difficulty of persuasion through reciprocity? 8.2 The Law of Reciprocity (Part 2) [Practical]: How to give the most valuable "gift"? 8.3 Golf Strategy: How to make a request that people can’t refuse? 8.4 Low-ball strategy: How to make people change more? (Part 1) 8.5 Low-ball strategy: How to make people change more? (Part 2) 8.6 — Consistency Principle: How to persuade people by “focusing on personality”? (Part 1) 8.7—Consistency Principle: How to persuade people by “focusing on personality”? (Part 2) Week 5 Practical Topic I: Workplace + Life |
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