On January 12, domestic mobile big data service provider QuestMobile released its 2016 annual report - "2016 App Value List". The data showed that in December 2016, the number of monthly active users of Weibo once again increased by 46%, ranking 8th among all apps, with the proportion of high-value users reaching 76.3%. The QuestMobile report for the first time extracted the No. 1 apps in terms of user scale, user stickiness, and commercial value potential in ten major areas including online video, Weibo social networking , and online shopping. These apps have taken the lead in their respective fields, and their future prospects are worthy of attention. In the field of microblog social networking, Weibo has undoubtedly maintained its absolute leading advantage and won the honor of No.1. As of December 2016, Weibo’s number of active users exceeded the total of the 2nd to 9th ranked apps. Its 14-day retention rate for newly installed users was the highest in the industry, and the proportion of high-value users was as high as 76.3%. This means that Weibo not only maintains its leading position in this field, but also continues to maintain its strong growth momentum. Weibo’s financial report shows that since its listing in 2014, the number of Weibo’s active users has maintained a growth rate of more than 30% for 10 quarters. A report released by Morgan Stanley on Weibo this year also predicted that Weibo's monthly active users will reach 400 million in 2017. User growth is an important indicator for measuring corporate value. In the past 2016, Weibo's stock price nearly doubled compared with the beginning of the year. Many well-known international investment banks including Morgan Stanley, Goldman Sachs, HSBC, and Mizuho have significantly raised Weibo's target stock price to more than US$50. Among them, JPMorgan Chase pointed out that due to the influence of KOL economy and the migration of advertisers' budgets to mobile, social, video and other fields, Weibo will continue to attract advertisers' budgets in the next few years. JPMorgan Chase raised its June 2017 price target to $74. Mobile application product promotion service: APP promotion service Qinggua Media advertising This article was compiled and published by @梅花网(Qinggua Media) when reprinted. Please indicate the author information and source! |
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