Two ways and three tricks to follow the trend: How to follow the hot spots to make them explode?

I don’t know when it started, but people who work in the social media industry have contracted a disease, a disease that will kill them if they don’t follow hot topics! I can get woken up by a call from my boss at 2:30 in the morning! hot! point!

I really feel sorry for myself. I made a post about something that has nothing to do with me. The boss is happy, but you and everyone else are indifferent...

Chase your sister's hot spot! Even though I have shouted it in my heart thousands of times, I still dare not say it out loud. In fact, blindly chasing hot topics will only consume other people’s attention and will not do any good to the brand! So what is the correct way to chase hot spots?

The truth is two styles and three tricks of sticking to heat! The following is a high-energy practice. Please read it after you feel your qi sinking into your dantian!

Two ways to follow the hot spots

1. Judgment

Hot spots are like tornadoes, they come fast and go fast. The key is that the attributes of hot events are diverse. If you use them carelessly, you will not only become a laughing stock, but you may also shoot yourself in the foot. Therefore, when chasing hot spots, you must first determine whether the hot spots are trackable.

Did the incident touch upon the moral bottom line?

It’s better not to get involved in negative things like cheating or using a certain fitting room , which touch upon the moral bottom line. In addition, those with incorrect values, views and values ​​and those with political implications should also be cautious.

Is there any major controversy? Will it continue to ferment?

We chase hot topics not because of our ability to do so, but to leverage everyone's attention to hot events to achieve a small win-big effect. Therefore, events that are highly controversial and can continue to ferment are the hot topics worth chasing.

What is everyone’s attention and awareness like?

If you chase hot topics without understanding the topics that people are discussing and paying attention to, then what you produce will definitely be self-deception.

2. Expanded

Blindly following hot topics is like running after the crowd and hoping to find treasure. It must be a daydream fantasy.

Why is it that after following hot topics for so many years, not only has your attention not increased, but people's awareness of you has also become increasingly weak? Because blindly chasing hot topics will consume everyone's attention on you and gradually dilute the brand's tone.

The correct way to chase hot spots should be:

• What is everyone paying attention to in this hot topic?

Comprehensively and thoroughly understand the causes and consequences of hot events, and then analyze where everyone's attention is focused, why they are paying attention to this point, and what is the mystery? On the other hand, you should also pay attention to the angles from which others are chasing hot topics, and avoid creative ideas that are likely to collide with others.

• What are the points where this hotspot can be extended?

The correct way to pursue hot topics is to explore angles that can be used by me, and then express the points that everyone is concerned about in a novel way.

In addition to exploring the hot events themselves, we also need to think about the correlation between these angles of this event and the attributes of our own brand, and how to present them in a way that will make others scream. If something happens just because I put up a poster that has nothing to do with me, it would be tantamount to chronic suicide.

Three ways to follow the hot spots

1. Getting Started: Content Highlights

For example: with the hot topics of online dramas, you can talk about the major flaws and which parts are toxic; and with idol dramas, you can talk about the major ways to seduce girls, and which types of girls male gods like the most.

The condensed version of this format is the long picture, which is a common picture that can tell you something. The content can be character relationships, conference highlights, or event outlines, etc.

When the body is exhausted, everyone wants to lie down and would rather stand than sit. So when a hot spot comes out, it will be very popular if you can let people know the key information intuitively. A feature of this form is its wide presentation, but its disadvantage is that it appears superficial.

2. Advanced tricks: deep dive into the plot

If a hot event continues to ferment and attracts a lot of attention, superficial highlights will appear powerless, and at this time, everyone is following the trend. So, the best approach should be to focus on it and dig deeper.

That is to say, find a point related to your product and dig deep into things that others have not noticed.

For example: how rich is Big Head Son, why there are seven Calabash Brothers, etc., find a side point and start talking nonsense.

The upgraded version of this form is analytical interpretation, which is to find a large amount of materials to deeply interpret events or plots, to solve everyone's concerns, and tend to be more serious and less witty.

3. God-level move: Opinion arguing

Days of mediocrity are always too long. Only content with opinions and attitudes can stimulate others and stir up people's emotions. Therefore, when a hot topic comes out, talking about the incident from a more distinct point of view will not only be unique and eye-catching but also resonate well.

This kind of approach tends to arouse emotions rather than pile up hot information. You choose hot information that can support your point of view and interpret it, which makes others feel that it makes sense and touches my heart.

For example: Bao Bao’s divorce case, “Whose fault is it for cheating?” Marriage is a cage", Shu Qi and Feng Delun get married, "True love is not afraid of being late"

These are the two methods and three tactics for chasing hot spots. Use judgment and expansion to identify and analyze a hot spot, and then follow up with highlights, in-depth research, and opinions. In summary, the method of chasing hot spots is:

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This article was compiled and published by @两毛 ( Qinggua Media ). Please indicate the author information and source when reprinting!