7 key points you must know when starting to operate Douyin

I have summarized and sorted out some universal and effective information. You can refer to it. The important ones are marked with ★

1. [ Tik Tok user characteristics]

Most of them are between 24 and 30 years old, accounting for more than 40%; most of them are women, accounting for more than 55%; more than half of them have college or bachelor's degree, concentrated in first- and second-tier cities, and radiating to third- and fourth-tier cities.

2. Daily activity of short videos on TikTok

There are more than 150 million users and more than 300 million monthly active users. There are currently 802 million Internet users in my country, and Douyin’s daily active users account for almost 20% of the total number of Internet users.

3. [Evaluation criteria for Douyin traffic pool]

Number of likes, comments, reposts, and completion rate (number of fans + number of reposts determine success or failure), how to improve these four indicators? ★★★★★

① In the video description, guide users to like, comment, forward or finish watching the video. ★

For example, "Xiaomi Mobile Phone" will occasionally write "Be sure to watch to the end" or "If you feel sorry for the girl, please like it" in the video description in order to improve the four indicators mentioned above.

② In the video description, set some interactive questions to guide users to leave comments. ★

③ Reply to user comments, extract the core ideas of the video, and guide more users to participate in the topic discussion. ★

④ Prepare great comments in advance. After the video is released, ask colleagues to write them in the comment section to guide users to engage in more interaction around this topic. ★

4. [Superposition recommendation]

It means that new videos will be intelligently distributed with about 10vv of playback. If the number of reposts reaches 30 (for example), the algorithm will determine that it is popular content, automatically weight the content, and superimpose 300vv recommendations on it. If the number of reposts reaches 3 million (for example), the algorithm will continue to superimpose recommendations to 3000vv. And so on...

5. [Long Tail Effect]: It is very likely that the latest hit is not the latest uploaded content.

If this content receives good feedback, it will enter the second level of exposure and recommendation, which may range from one thousand to several thousand. If all goes well, it will enter the third level of recommendation and has a high chance of becoming a hit.

6. [Logic of Hot-selling]: What kind of content can become popular on Douyin?

In terms of playback volume, a single piece of content with over a million views can basically be considered a “hit,” those with over 100,000 fans can be called Internet celebrities , and those with over 1 million fans can be called big Vs. From the perspective of content positioning, positive energy, personalized ★★★ operational ideas, funny actors, life skills, travel experiences and other content with a stronger sense of life will be more popular among Douyin users.

7. [There is already a Yangguan Road, don't take the single-plank bridge] ★★★★★

① Try to be original ( imitation is acceptable in the early stages)

The machine will definitely be able to detect completely identical content. Even if the machine cannot recognize it, when it comes to the manual editing stage, among those similar contents, only the earliest one will be recommended, and those "plagiarists" will most likely be "reset".

② Participate in online challenges★★★

It is not only a supplement to your own content, but also a content classification for the machine.

③ Check out more hot topics/music, that’s the official “revealed” blessing information★★★

④Release time★★★

Statistics show that 62% of users watch Douyin before meals and before going to bed, while only 10.9% watch Douyin during fragmented time such as on the way to work or in the toilet. Therefore, for TikTok operators , [the best time to post videos is at 12 noon, 18:00 in the afternoon, and 21:00-22:00 in the evening on weekdays, or on Friday night and weekends].

⑤Continuous maintenance, acting skills, multi-person videos, participation in challenges, original sound videos, outdoor videos

⑥ Ensure the duration. It is difficult to be recommended if it is less than 7S.

⑦The video should not have watermarks and the image quality should be clear

Source: Waiting for the wind to come V