A comprehensive summary of promotion channels in 2019!

With the rapid rise of the Internet, there are too many APP applications to keep up with. As an industry insider, I am often asked by newcomers or friends how to promote an APP and what are the channels and methods?

Today, the thoughtful Qingguajun has compiled a detailed list of APP promotion channels and methods for everyone. If you are a veteran, it is a good time to review and see if you have missed anything. If you happen to be a novice, then don’t get distracted, just follow the editor and read on!

• Official channels: Apple App Store: It occupies more than 70% of the channel share of iOS. Android Google Play adopts an open strategy, so its channel share in China is only about 7%.
• Third-party stores : The mainstream ones include Wandoujia, 91, Anzhi, Jifeng, etc.
• Internet channels : 360, Baidu, Tencent, NetEase, Sohu, Sina, etc., including mobile assistants, application centers, etc.
• Mobile phone manufacturers: In addition to Apple's APP store, Samsung, Huawei, Xiaomi, Lenovo, LeTV, OPPO, VIVO, Meizu, etc. all have their own app stores, and mainstream mobile app stores need to be listed.
• Operator platform: mainly refers to the app stores of China Mobile, China Unicom, and China Telecom. Although not many people know about them, they have a large user base, so the effect after being recommended is also good~
• Software download sites: such as Sky Download, Huajun Software Download, Baidu Software Center, Zhongguancun Download, and Pacific Download. Users can find downloads when searching on the web, which is quite convenient. It also mainly plays a supplementary role.

All of the above are basic online methods and do not require any money; therefore, as an APP promoter, you must make full use of these channel resources.

In recent years, self-media platforms are also one of the promotion channels that has been favored by many app operators, because it is free! By registering an account on a self-media platform and publishing some articles related to the APP, it can help users understand the functions and uses of the APP, guide users to download and use it, and thus obtain a certain amount of downloads.

There are many platforms to choose from, including Baidu Baike, Toutiao, Yidian Zixun, NetEase We Media, etc. Of course, if you want to use We Media channels to promote APP, a high-quality article is essential~ So when editing the copy, you must remember the truth of "careful creation, content is king" , so that you can get more recommendations and readings!

Having said so much, do you think online promotion is really convenient? You can easily let people all over the world see your APP. There are a large number of users, and it does not require too much manpower and material resources, and the speed of transmission is fast.

But in fact, it also has disadvantages. Since it is in the virtual online world, online promotion cannot directly contact the target customers, the crowd positioning is inaccurate, and the effectiveness is slow. Therefore, many experienced operators will adopt a combination of online and offline methods to promote the APP more effectively and comprehensively! Next, let’s continue to look at what forms of online promotion methods and channels there are~

Offline promotion can not only increase the direct traffic of the website, but also is a way to promote the corporate brand. There are mainly the following methods and channels.

• Corporate peripherals: By printing the APP QR code on corporate-customized gifts, gift bags, packaging boxes, calendars, notebooks, dolls, etc. are given to customers or partners to achieve the purpose of promotion.
• Promotion at events and exhibitions: Promotion at conferences, events, exhibitions, etc. is very practical for vertical apps.
• Poster promotion: Post posters in places with the most traffic and where free promotion is available.

• Flyers: Cooperate with merchants to expose flyers to places where users can come into contact with them. For example, when they help you promote in real life, you can promote them online.
• Ground promotion: Use flyers, roll-up banners, etc. as promotional media, and use the method of scanning codes to give gifts to promote the APP. Recruit some part-time staff to release products in shopping malls where office areas are relatively concentrated; so that everyone can access products through multiple channels.
• Pre-installation by mobile phone manufacturers: Cooperate with mobile phone manufacturers to pre-install software when the mobile phones are produced but not yet released.
• Parallel imports are used to increase the volume quickly.
• Inflating traffic in stores: Because mobile phone manufacturers are difficult to contact, many people choose to inflate traffic in stores. If it is an app in the same city, the effect is very good.

In a word, both online and offline promotion have their own advantages and disadvantages. As a qualified APP operator, what we need to do is to combine online and offline promotion, take advantage of their strengths and avoid their weaknesses, and choose the channels and methods that are suitable for our APP promotion.

Related reading:

1. Information flow of Internet promotion channels!

2.App channel promotion skills and strategies!

3. Elements and channels of online product promotion plan!

4. Will the more online promotion channels there are, the better the campaign results will be?

5.2019 Complete list of product promotion channels!

6.What are the overseas promotion channels?

Author: Jifeng

Source: Jifeng