Introduction and tips for Baidu e-commerce promotion!

E-commerce store promotion is a marketing product launched by Baidu for store merchants on major e-commerce platforms. It helps advertisers shorten the conversion path, lower the threshold for delivery, and improve conversion effects, allowing high-quality e-commerce stores to stand out and making marketing more effective and simple.

▶ E-commerce store promotion applicable industries and marketing scenarios

▶ Four core functions of e-commerce store promotion

Traffic: Abundant e-commerce traffic, precise crowd matching

Effect: Shorten the conversion path and improve conversion effect

Delivery: Lower the operational threshold and improve delivery efficiency

Creativity: More suitable for e-commerce, with strong exposure of product information

▶ E-commerce store promotion traffic coverage

Baidu's key commercial advertising resources: search, information flow, dynamic product advertising solutions, etc., can all support e-commerce stores

Baidu's all-round targeting capabilities: using e-commerce store promotion to achieve order conversion efficiency and ROI improvement

▶ The promotion effect brought by e-commerce store promotion to advertisers

▶ How to use e-commerce store promotion

1. Search promotion

2. Native promotion

▶ E-commerce store promotion application method

E-commerce store searches are fully enabled, and native promotion is currently in the whitelist stage and needs to be applied for through agents/customer service.

Example of the enabled delivery interface:

Author: Baidu Marketing Center

Source: Baidu Marketing Center