A complete QQ group marketing promotion plan

A friend of mine who works in the gray industry originally wanted to optimize his website through black hat SEO technology, but considering the cost and technical issues, it seems difficult to achieve. However, I gave him a set of QQ group marketing and promotion plans, and I saw that he has been executing it quite well recently with obvious results, so I shared it here.

The early stage of QQ group marketing is that you have basic friends in QQ. When you create a QQ group, it is impossible that no one will join. Just wait for promotion and joining. In China, there is a herd mentality. The more people watch, the more people will come to watch. So at the beginning you need some basic friends to watch at the bottom.

Here I would like to share with you an APP that allows you to add unlimited QQ friends. It is non-toxic and most importantly, free. After downloading and installing it on your mobile phone, just follow the prompts. It is very easy to operate. This blog also has an operating tutorial for this software, so I will not introduce it in this article. At the same time, with this software, the problem of basic friends is also solved.

QQ Group Ranking

This was the first trick I used, using the QQ group ranking to attract relevant people to join. However, since the other party was in the gray industry, the QQ group directly blocked the ranking of such words. But for our formal industry, this method is still very effective.

As shown in the figure above, there are thousands of people searching for the word "Huabei" every day, and the traffic of QQ groups ranked on the homepage is more or less several hundred. Here are the basic rules of QQ group ranking.

Group level: Needless to say, the higher the group registration, the better. If you want to improve the group registration, there are probably a few rules.

1. Complete the group information, upload a custom group avatar, with at least 1 tag and a brief introduction of at least 30 words.

2. There must be no less than 3 photos and no less than 2 files in the group.

3. If the group size is >50 and the number of spokespersons is 20, it will be upgraded directly to LV2.

4. If the number of group members is >100 and the number of spokespersons is 40, it will be directly upgraded to LV3.

5. If the number of group members is >200 and the number of spokespersons is 80, it will be directly upgraded to LV4.

6. If the number of group members is >400 and the number of spokespersons is 120, it will be directly upgraded to LV5.

Group activity: When you search for a group, a ranking based on activity will appear. In fact, there is also a definition of activity in the default ranking. Regardless of whether activity is related to the default ranking, at least there is a definition of activity in the group, which is worth doing.

Number of people in the group: With the software I gave above, it is not a problem to complete the number of people in a QQ group within a day. After adding all the friends, you can slowly replace the inactive people with active ones, so you don’t need to worry about the number of people.

Region: All searched QQ groups are displayed as local ones, so if we need to make a nationwide one, we need multiple QQ groups to support it and establish QQ groups in different regions. When users search, the results will be displayed in our QQ group.

Summary: The above are some tips on QQ group ranking. The operation is very simple. As for how to set up a QQ group, I will not say much. I believe that anyone who does promotion knows how to set up a QQ group!

QQ group other promotion

Of course, QQ group ranking is just one way of promotion. There are more ways to promote QQ groups , and the effect may be better than the QQ group ranking model, such as Weibo, WeChat, Q&A, websites, etc. I use all-round promotion. Currently, there are about 30 people adding me as QQ friends every day. If I promote QQ groups, I believe that there will also be about 30 people joining every day. If we can achieve such an effect, the QQ group will be very successful.

QQ group role marketing

Two years ago, I worked in a crude oil company. Their company mainly did marketing through QQ groups. As long as you joined this person and pulled him into the group, they would try every means to play various roles to induce you to be deceived. I think marketing is one of the methods they use.

When you add people to the QQ group, you will see that their QQ group is very active. They are chatting all day about topics such as how much money they made today, how much money they made yesterday, and how much money they will make tomorrow. And the people who say these things seem to be customers, not their official staff, so you believe them.

In fact, their official staff usually log in to more than 4-5 QQ accounts on one computer, disguise themselves as customers, post orders in QQ groups all day long, brag about how much money they have made from crude oil, and then PS a few payment pictures to make newcomers believe that crude oil can make money, and then join their platform.

This kind of marketing method is quite common. I have seen this method in many industries and the effect is very good, such as Huabei, project franchising, decoration, etc.

However, while playing a role, many industries went to other people's QQ groups to play this role. For example, they played the role of customers in the real estate QQ group and said that a certain decoration company was better, or several people joined at the same time and boasted to each other that a certain decoration company was better.

QQ group red envelope marketing

The red envelope strategy was launched by Tencent in 2014. When your QQ group is inactive, basically all people will come when you send out a red envelope. It is very good to activate the QQ group through the red envelope strategy. However, there are still many people who log in to QQ using computers, which leads to the problem that too many people cannot grab the red envelopes. However, pages with red envelopes can still attract many people to talk. This is one way to activate your own QQ group. You can also use red envelopes to advertise in other people’s QQ groups.

I once sent a red envelope in another QQ group. The red envelope was only 1 yuan, and there was a one-sentence advertisement in the remarks. The advertisement was to attract people to join our QQ group. When the group owner saw it was a red envelope, he would naturally not kick you out. After all, you were sending a red envelope to the group, and you just spent 1 yuan to make an advertisement in an awesome QQ group. After calculating the relative effect, this 1 yuan was very worthwhile.

QQ group cooperative marketing

I believe everyone has participated in offline exchange meetings. After the meeting, everyone will exchange business cards. This is just an ordinary business card exchange. What’s more important is that there are also exchanged resources. What resources are they? They are customer resources. For example: If you are in the cosmetics business, you can exchange customer information with a company that sells women's clothing. This will benefit both parties. You can also do this in QQ groups. I once posted such an advertisement in a QQ group called "Hot Pot Franchise". Not only did the group owner not kick me out, but he also added me as a friend and wanted to cooperate with me. The content of the advertisement is as follows:

I'm in the hot pot furniture business, and I have quite a few clients who want to join the hot pot business, so I'd like to look here to see if there's anyone doing hot pot franchise business here, so we can cooperate.

After I posted this advertisement, 30 people in the group of 1,000 immediately added me as a friend and asked to exchange resources in this area.

Summary: I rarely give people solutions. Although the above solution is not as advanced as everyone believes, it is very practical!

Author: B2B Industry Information

Source: B2B Industry Information