2016 Q3 app rankings, 200 rankings, 18 major fields, 44 charts fully displayed
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It was originally thought that the third quarter of 2016 would be the most intense period of competition in China's mobile market. However, until the end of September, there was no sign of war in the market. Mediocreness was the keynote of China's mobile application market in the third quarter of 2016. Compared with the previous quarter, the rankings in most sub-sectors did not experience too many ups and downs. The leader was still the leader, firmly sitting in the first place, and no one could shake it. However, in emerging fields, the smoke of war is spreading, new battlefields are taking shape, and new disruptors are frequently appearing. How long can the current incumbent sit still? In the third quarter, the merger of Didi and Uber China seemed to symbolize that the overall situation of China's online car-hailing market has been determined, but the introduction of the strictest special car order has added some variables to the future; the introduction of the new special car policy is a bucket of cold water poured on the online car-hailing market, but it has opened a beacon in the field of shared bicycles, and this emerging field therefore seems bright; in the music app market, everyone is fighting for copyrights, and although there is not much change in the rankings of each company, the changes in core personnel between platforms have given the market more expectations; the smoke of the food delivery battlefield has dissipated, and the corpses of small platforms are everywhere, leaving three major platforms to dominate this already formed market; although Taobao sits firmly on the throne of e-commerce , many companies in the vertical e-commerce field have taken advantage of the live broadcast and leaped up, which has also added a bit of vitality to the market. Based on Libra's data, Cheetah Global Think Tank ranks various types of Android apps in the third quarter of 2016 to reveal the uneasy truth beneath this calm market. Compared with the rankings in the first and second quarters of this year, the third quarter rankings are more detailed and comprehensive, with new market segments such as live streaming, tourism, used car e-commerce, e-books, and shared bicycles. At the same time, the original financial management and music rankings are split into four categories: financial management, securities trading, music, and radio FM. The rankings are more complete and comprehensive, and strive to reflect the market situation from a full and detailed perspective. In the segmented market, Cheetah Global Think Tank is no longer limited to the Top 10. In the fiercely competitive market, we will expand the list to the Top 20 and even the Top 30. In the overall list, we will expand the list to the Top 200. There are more apps on the list, and the market situation reflected by the list is more real and comprehensive. In addition to the traditional rankings, this report has newly added the Top 30 rising apps list to seize market opportunities and have a clear view of emerging apps. The data used in the Cheetah Global Think Tank list comes from Cheetah Mobile Libra, which has a larger amount of data and a wider sample distribution. Part 1 Category app rankings Toutiao Video made a strong push for the second dimension and was shortlisted for the first time 1. Tudou Video has fallen out of the top 10 and failed to enter the top 10 this time, while Bilibili Animation and Toutiao Video entered the top 10 for the first time, ranking 8th and 9th respectively. (Huya Live is included in the live broadcast app rankings and is no longer classified as a video app) 2. Toutiao Video is a video product under Toutiao . Similar to Toutiao’s push messaging concept, Toutiao Video pushes customized short video content to users based on algorithms, user preferences and other data. The short video content is often less than six minutes. With the help of Toutiao's strong user base, the number of users of Toutiao Video has been rising steadily since it went online in late July. By the end of September, Toutiao Video had already ranked 9th on the video list, and its strong growth momentum even impressed traditional video giants. "Customized push + short video" may become a new battle point among major video websites. 3. This year, Bilibili Animation also launched the "Recharging Plan", which opened up the reward channel between users and "Up Masters (video uploaders)", and was widely praised by users. Recently, Bilibili has gained fame for sponsoring the Shanghai basketball team. Netizens jokingly called it "the impact of the two-dimensional world on the three-dimensional world." The sponsorship incident also indirectly reflects the recent popularity of Bilibili. In the fierce market competition , Yingke temporarily ranks first 1. Cheetah Global Think Tank released the "Most Comprehensive Report on China's Live Streaming Industry" in September this year, and Inke ranked second on the list at that time. By the end of the third quarter, Yingke successfully rose to the top of the list. YY Live, which was ranked first at the time, has dropped to third place. This may be because YY still sticks to the traditional show model, which has caused aesthetic fatigue among users. YY Live has been on a downward trend from the beginning of the year to now. If it does not seek innovation and change, the road ahead for YY Live will continue to be bumpy. 2. Looking at the top four in the market, there is actually not much difference in their active penetration rates. Currently, the competition in the live broadcast market has entered a white-hot stage, with each company engaging in hand-to-hand combat and using all their strength. Huya Live, Douyu , Panda TV, and Longzhu Live, which focus on e-sports, have all integrated pan-entertainment content and want to open up new battlefields beyond e-sports; while social live streaming platforms such as Inke, Xiaomi Live, and Huajiao Live are desperately trying to attract high-quality anchors and want to continuously improve the content quality of their own platforms to attract users; Migu Live is backed by China Mobile, and in addition to live social networking, game e-sports, etc., it has also introduced exclusive copyrights for film and television live streaming. Competition for music legalization intensifies, whoever has the copyright will win the world 1. In the second quarter rankings, QQ Music’s active penetration rate is only about half of Kugou Music’s. In the third quarter, QQ Music made many moves, such as acquiring the exclusive audio copyright of the popular music program "The Voice of China" (formerly China's Voice), as well as the exclusive broadcasting rights of the new song "You Are Waiting for Me at the End" by Queen Faye Wong. In the third quarter's rankings, the gap between QQ Music and Kugou Music has narrowed significantly, and the exclusive copyright strategy has achieved remarkable results. 2. Since the most stringent copyright order in the history of the streaming music industry, Baidu Music has not made much progress, and its ranking has even declined. Recently, there were media reports that Wang Lei, the soul of NetEase Cloud Music, joined Baidu Music. Wang Lei said that Baidu Music has signed a copyright agreement with Tencent and new content will be available in October. Wang Lei said, "The current budget is hundreds of millions, and our (Baidu Music) goal is to be the number one copyright library in China." The huge investment in copyright may help Baidu Music complete its counterattack in the fourth quarter. 3. Ali Planet (Tiantian Dongting) and Xiami Music both declined. The words "Tiantian Dongting will stop service from October 1st. We are grateful for the great years we have gone through together" appeared on the startup pages of these two apps. Ali Planet can still be used in the future, but only as a stand-alone player and cannot access Internet services. In 2014, Tiantian Dongting was acquired by Alibaba and was officially renamed Ali Planet on April 15, 2016. It has more and more functions, gradually deviating from its core service of music, and its users have gradually been lost. Xiami Music was acquired by Alibaba in 2013. It is not clear how it and Ali Planet will be repositioned and developed in the future. Market leader is emerging It is reported that at the end of August, Himalaya FM acquired the audio copyrights of 70% of best-selling books, and Himalaya FM continues to expand the copyrights of these audio books. As we predicted in the first quarter rankings, this shows that people's demand for audiobooks is beginning to be discovered, users are developing new habits, and Himalaya FM is exploring this new market. Ximalaya FM has already opened up a gap with its competitors, and is more than twice as fast as the second-place Lazy Listening. As the leader in the audio market segment, Himalaya FM is gathering more and more resources, and the scale effect is becoming more prominent. Himalaya's position as the leader will become more and more stable. Weibo's performance has soared as its new strategic transformation has been successful (live streaming social apps are included in a separate list) Sina Weibo, which was once criticized for its bad performance, staged a comeback in the third quarter. Its market value recently reached 11.3 billion US dollars, surpassing Twitter, the ancestor of social media. Supporting the rise in Sina Weibo's stock price is its recent strong performance. First, it devoted itself to live streaming, and with the help of the strong momentum of the current Chinese mobile market, it successfully attracted a group of new users; secondly, Sina Weibo chose a development strategy with more media attributes. When it comes to public hot events, Weibo is still the most important Internet discussion platform and instant messaging platform. For example, during the Rio Olympics, Weibo naturally gathered Olympic stars such as Fu Yuanhui, and with recent hot events such as Wang Baoqiang's divorce case and the death of a certain celebrity, Weibo has also become a gathering place for news dissemination and discussion. User activity has greatly increased. Judging from the trend of active penetration rate, when hot events occur, Weibo's activity immediately soars to a peak. According to Sina Weibo's second quarter financial report, Weibo's monthly active users reached 282 million, a year-on-year increase of 33%, and has maintained a growth rate of more than 30% for nine consecutive quarters. This also shows that Weibo's transformation strategy has been successful. Mogujie, which started live streaming, entered the top 10 As analyzed in the previous "China Live Streaming Industry Analysis Report" by Cheetah Global Think Tank, "live streaming + e-commerce" has created endless room for imagination, and Mogujie is the best example on the list. Mogujie is an app focusing on fashionable female consumers. At the end of the second quarter of this year, Mogujie began to develop a live broadcast strategy, using live broadcasts by internet celebrities to promote products and facilitate transactions. "Live streaming + e-commerce" is extremely powerful. It not only creates new traffic entrances, but also greatly increases the sales of goods. Take a live broadcast by the Mogujie live broadcast celebrity "Liu Xiaoyu" as an example. At 10 pm on June 13, he recommended this year's new Korean tassel-hem front-button denim skirt to his fans in a live broadcast on Mogujie, and shared his exclusive matching skills and fashion attitude. During the peak period, there were more than 2,000 fans online in the live broadcast room at the same time. During the one-hour live broadcast, not only did she receive more than 200,000 likes, but the denim skirt she recommended quickly sold out and became a popular item on Mogujie that day. The battle between Tencent and Toutiao for the top spot is in full swing 1. Toutiao and Tencent News form the first group with absolute advantage and lead the news app market. Tencent News remains strong in the mobile market thanks to the user dividends accumulated in the PC era, while Toutiao remains the top news app in the Chinese market thanks to the precise push capabilities of its algorithm and its first-mover advantage in time. It is worth mentioning that Tencent has made preparations for a rainy day. Its investment in Tiantian Kuaibao has formed a combination with Tencent News. Tencent holds two trump cards in its hands: traditional news client and customized recommendation. No matter how the industry develops in the future, Tencent will occupy an important position in the news client market. 2. Tiantian Kuaibao invested by Tencent and Yidian Zixun invested by Phoenix.com form the second group. The WAU share of Tiantian Kuaibao is equivalent to the total size of the apps ranked 5th to 10th. 3. Sohu, NetEase, Phoenix, Sina, these once powerful portals are facing various challenges in their transformation to mobile terminals, but their exclusive content and original capabilities are lacking in aggregate news apps. Relying on exclusive content resources, they still attract their own fans, and their journalistic strength cannot be underestimated. 4. After the third group, there is a scene of flourishing development. Various apps that cater to specific groups of people or content meet the needs of niche users, such as Flipboard and ZAKER, which are high-quality apps that stick to the niche field. Although the market share is not high, the user base is more precise and has unique value. (For detailed analysis, please see "The Latest Ranking of Chinese News Apps") Meitu remains the market leader, while Kuaishou is poised to take off 1. As in the second quarter, four products of Meitu Inc., namely, Beauty Camera, Meitu XiuXiu , Beauty Camera, and Meipai, entered the top ten and are the absolute main force in the current photo-taking App market. 2. The first place Kuaishou GIF is called the "invisible unicorn" in the industry. It has been launched quietly for 5 years and almost no media has reported on it. But silence does not mean dormancy. According to Kuaishou, the cumulative number of Kuaishou users has reached 300 million in the past five years, and the current daily active users have reached tens of millions. The number of users and the level of activity should not be underestimated. Kuaishou currently has a large number of internet celebrity resources. Driven by the internet celebrity economy and the fan economy , perhaps one day in the future, Kuaishou, which has remained silent for a long time, will create a unique model and send a bolt from the blue to the industry. The relative position of the top three takeout delivery companies is stable and the market has taken shape As the boom in the food delivery market gradually subsided and small platforms were launched one after another, the entire market was gradually dominated by the three giants: Ele.me, Meituan Waimai , and Baidu Waimai. Recently, various platforms have reduced subsidies to merchants and consumers, and the market has returned to calm. Consumers have gradually developed the habit of ordering takeout on a certain platform. Without subsidies, consumers have no motivation to move between platforms. Currently, the relative positions of the three platforms in the takeout market are relatively stable, and the entire takeout market has taken shape. Baidu and AutoNavi are at loggerheads over who is the best map provider Daily activity data can more clearly reflect users’ love and dependence on an app, as well as the level of activity of the app itself. Judging from the daily active data of Cheetah Global Think Tank from September 2 to October 1, Baidu is in the lead, but Amap is catching up very closely, and even surpassed it on September 27. From the perspective of relative ranking, the gap between Amap and Baidu Map is gradually narrowing. In the first quarter of 2016, in terms of weekly active users, Baidu Maps ranked 28th and Amap ranked 37th. (Click here to view the full Q1 rankings). In the second quarter of 2016, Baidu Maps rose to 23 and Amap rose to 29. With common progress, the gap between them has narrowed. (Click here to view the full Q2 ranking) In the third quarter, Baidu Maps rose to 21st place and Amap rose to 26th place, and the relative gap narrowed again (see the Top 200 list at the end of the article for details) Looking back at the development trajectories of the two maps, Baidu Maps has already "blossomed all over", fully embracing O2O business, including hotels, tourism, group buying, payment... and Amap is no longer focused on transportation as it previously advertised. In the new version, it has also connected to Meituan 's group buying, Dianping's reviews, Alibaba Travel and Alipay . Therefore, it is obvious that this time Gaode's challenge to Baidu is actually to strengthen its influence on the mass market; and the debate over who is the industry leader is to pave the way for the O2O war between Baidu and Alibaba. After all, whoever gains an advantage on the map side will be more at ease in the development of O2O. (For details, please see the Cheetah Global Think Tank article "Behind the quarrel between Baidu and AutoNavi, the truth behind the data in the battle for the "No. 1 map company"!") The overall situation has been determined, and the market is in a shadow under the new policy 1. In August this year, Didi announced the acquisition of Uber China, which became a node in the war in China's mobile travel field. The protracted subsidy war finally came to an end here. This is not the first time that an international giant has suffered a setback in China. International giants such as Google , Microsoft, eBay, and Yahoo have all been defeated in China. The defeat of Uber, a global leader, in the battle with Didi in China can be regarded as following in the footsteps of its predecessors. From the trends of their active penetration rates, we can see that after the merger, Didi Chuxing's active penetration rate is very stable, but Uber has experienced a steady decline and is unlikely to improve in the future. After the merger with Uber, Didi Chuxing will undoubtedly remain at the top of the mobile travel market for a long time. In the short term, there will be no rival in the market that can compete with it. 2. Shouqi Taxi, which is newly listed, is an online taxi-hailing platform launched by Shouqi Group. It focuses on mid-to-high-end business vehicles and travel, and its prices are higher than taxis. As of July this year, Shouqi Taxi has connected 8,000 vehicles across the country, including more than 5,000 in Beijing, and completed more than 40,000 orders nationwide per day. Before and after the new policy was introduced, a large wave of coupons and subsidies were released to compete for the market. Shouqi Taxi’s ambition to become the “leader” in the travel market is evident. Backed by the powerful resources of Shouqi Group, Shouqi Taxi has achieved rapid growth since its launch and is currently ranked 9th. 3. Although Didi can maintain its first place, it cannot sit back and relax. During the National Day holiday, many cities including Beijing, Shanghai, Guangzhou and Shenzhen issued the strictest new regulations on online car-hailing. If these regulations are implemented, Didi, which focuses on cheap express rides, will inevitably suffer a heavy blow. Shenzhou Special Car and Shouqi Taxi, which focus on business cars, may benefit from it, but the price increase will inevitably cause each platform to lose some users, and the scale of the online car-hailing market will be smaller than it is now. There are now many voices opposing the new regulations, but it is still unknown whether the new regulations will be modified when they are finally implemented. Qunar and Ctrip jointly dominate the market, with Ali Travel leading the second group After Qunar and Ctrip merged in October last year, the two former rivals became one family. After a series of personnel changes and adjustments, Qunar and Ctrip clarified their respective development directions and began to work together to dominate the market. At the end of the third quarter of 2016, Qunar and Ctrip ranked first and second respectively in travel apps. Judging from the data, they have far surpassed other competitors and formed the first group of travel apps. Backed by Alibaba, a company with powerful resources, Alitrip has become the leader of the second group of travel apps. Alibaba's powerful channels and operational resources will provide Alitrip with sufficient ammunition, but if it wants to pose a threat to the first group Qunar and Ctrip, Alitrip seems to be a little short of the mark. The current travel app market may maintain its current ranking for a long time. As China's consumer industry upgrades, people may gradually change their mindsets. The scale of the tourism market may be greatly increased, and various platforms will also benefit from it and develop fully. Fierce competition in the niche market: Melon seeds take the first place Guazi Used Car is a startup project started a year ago by Yang Haoyong, the former CEO of Ganji.com. Its predecessor was Ganji Haoche. Like the third-place Renrenche Used Cars and the fourth-place Uxin Used Cars, Guazi Used Cars focuses on personal used car transactions, opening up the information channel between buyers and sellers, eliminating middlemen, and allowing buyers and sellers to trade directly. After a year of fierce competition, Guazi Used Cars currently ranks first. Second-hand Car Home and Yiche Second-hand Car are the second-hand car trading platforms of Autohome and Yiche.com respectively. The model is similar to that of auto e-commerce, and the services include second-hand car transactions, news, information aggregation, etc. Although the current scale of China's used car market is still small, I believe that with the development of China's automobile market and the change in people's consumption concepts, used car e-commerce will definitely gain the momentum to take off in the future. The battle for the last mile: small in size but huge in potential The shared bicycle sector is a new trend in the current market. According to institutional estimates, the current market size of shared bicycles is 1.72 billion yuan, and it is expected that the market size will reach 22.7 billion yuan by 2018. Since the launch of ofo and Mobike, they have achieved rapid growth due to their novel gameplay and real convenience. Although the two products are currently only available in a few cities and have not yet been popularized nationwide, and their current scale is very small, the sharing economy has great potential. Perhaps the two companies will become new unicorns in the market. Ofo takes the asset-light route. Its "little yellow bike" is inexpensive, with a bicycle costing around 270 yuan, but its operating and maintenance costs are relatively high. Mobike takes the asset-heavy route, using a customized design. The vehicles have built-in GPS and motors, making them very convenient for users to use, but Mobike bicycles are relatively expensive, costing around 3,000 yuan. In September this year, ofo announced that it had received tens of millions of dollars in Series B financing from Matrix China. In the same month, ofo announced that it had received tens of millions of dollars in strategic financing from Didi in its C1 round. On October 10, ofo continued to announce the completion of a US$130 million C2 round of financing. In addition, ofo also introduced a strategic investment from Xiaomi. As for Mobike, on September 30, Mobike obtained its C round of financing. Less than two weeks later, on October 13, Mobike confirmed the completion of a new round of C+ financing. This round of investment included Tencent, Sequoia, Bertelsmann and other institutions and individuals, with financing of nearly US$100 million. The financial strength behind both parties is very strong, and a tough battle is expected. Moreover, the entire shared bicycle market is just starting out, and more and more platforms or start-ups will join the battle in the future. The superiority of the models of ofo and Mobike remains to be tested, and Cheetah Global Think Tank will continue to pay attention to this field. Part 2 Game Rankings Happy Match 3 still dominates the charts Half of 2016 has passed. Like most of the app charts mentioned above, the top spot in the game chart has not changed. Happy Candy Crush developed by HappyElement is still ranked first on the list, and the gap with the second place is obvious. In terms of type, Happy Candy Crush is the most popular casual game among Chinese people (see Cheetah Global Think Tank's "2016 Global App Development Report" for details). In terms of content, Happy Candy Crush is simple to play and suitable for users of all ages. Coupled with Tencent's perfect operation of mobile games (Happy Candy Crush's developer is HappyElement and its operator is Tencent), Happy Candy Crush's dominance may continue for a long time. Tencent is still the market leader Tencent has released four games in the Top 10 list, including Honor of Kings, QQ Happy Landlord, Tiantian Parkour, and Cross Fire, covering types including casual, action, and card games. The game Happy Match, which it operates as an agent, has occupied the top spot on the list for a long time. Tencent has extensive experience both as a publisher and an operator, and is the undisputed number one in China's mobile game market. Snake Wars: The rise of copycats In its "Global App & Game Growth Chart for April 2016", Cheetah Global Think Tank highlighted a game in the US market called "Slither.io". This game uses multi-player and multi-terminal online battles as its selling point. It was launched and quickly achieved phenomenal growth. At that time, there were also players in China who tried to play this game, but because its server was in the United States, the huge delay discouraged most players. The sixth on the list, Snake Fight, is the Chinese imitator of slither.io. Snake Battle inherits a series of excellent features from its predecessors. Simple gameplay, exciting multiplayer battles, competitive rankings and other elements make this game easily become a hit. After Snake was launched, due to these excellent features and the fact that it was enjoyable without any delay, it quickly gained popularity among Chinese players and its popularity has been rising ever since. Part 3 Top 30 Active Rising List (Note: 1. The list is calculated based on the increase in active penetration rate of each app in the two data intervals of 2016.8.22~2016.8.29 and 2016.9.26~2016.10.2, and the apps must be in the top 2000 of the Chinese app rankings before and after the increase. Data source: Libra; 2. Tool products released by Cheetah Mobile are not included in the list.) School is starting! The moment when educational apps rise In September, primary and secondary schools across the country welcomed the start of the 2016-2017 fall semester, so the activity of educational apps soared to a great extent. Among the top 10 apps with the highest growth rate, 7 are educational apps. Among them, Parent Pass is a parent app under "YiQiZuoYe" that integrates educational information, home-school communication, study tutoring and other functions. It is mainly used by parents of students. Interactive homework, YiQiZuoJie student version, ZuoyeBang, XiaoyuanSouti, AfanTi, etc. are mainly used by students. The main function of these apps is to answer students' difficult questions after class and to tutor students on their homework. For example, XiaoyuanSouti has the function of searching questions by taking photos. You can get the answers to all questions by taking photos. This app has also been recommended for use by Hunan Satellite TV's "Day Day Up" and is deeply loved by primary and secondary school students. Although After-school Helper is classified as a social app, it is an app designed specifically for primary and secondary school students. Different from other applied courses on educational themes, After-school Helper focuses on allowing young people to access a larger and broader living space through communication. At the same time, the after-school helper has a teacher side and a parent side. The teacher side can set up his own class through the app, and the parent side can manage his own children through the app. With the start of school in September, the activity of after-school help has been greatly improved. There is still room for development in the market segment The first and second place on the list of growth were more or less affected by the start of school and the increased activity of young users. Weiluoke, which ranks first on the list of rising prices, is a third-party lock screen app that targets young users. It combines features such as "simple and practical", "massive themes", and "low memory usage". Especially in terms of mobile phone beautification, it is very consistent with the core needs of young users. In the third quarter, micro-lock screen sales increased by more than 200%. In media reports, Magic Launcher was even rated as "the most favorite desktop application of 2000". According to relevant information, Magic Launcher is the core product of Magic Technology. In order to better understand the psychology of young users, Magic Technology has successively launched projects such as "Magellan", "Beidou", "Sky Eye", etc. Through big data, more personalized theme products that young users like are discovered, which is in line with consumer psychology and improves user stickiness. App complete list Top 200 (Note: 1. The list is ranked based on the weekly active penetration rate of each app. The data is as of October 2, 2016. The data source is Libra. 2. Apps in the application market are not included in this list. 3. Since the data is based on the activity of the app foreground, there will be a certain degree of underestimation of input method apps that are mostly called in the background. Input method apps are not included in the overall list. 4. Tool products released by Cheetah Mobile are not included in the list.) Top 50 games complete list (Note: 1. The list is ranked based on the weekly active penetration rate of each game, data as of October 2, 2016, data source: Libra.) Data Description: 1. On August 22, 2016, Cheetah Mobile's big data platform Libra (formerly known as AppInsight) officially launched a new data source, with a wider range of data sources and a significant increase in data volume. After the switch, the data dimensions will be more, covering daily active users, weekly active users, monthly active users, new installation rate, retention rate , etc., which will more comprehensively and accurately reflect the situation of the mobile app market. On this basis, Cheetah Global Think Tank will provide you with a more authoritative and detailed mobile Internet industry report. 2. Unless otherwise noted, the data is from Cheetah Mobile’s 3.099 billion global installations and 623 million monthly active users; 3. The data is collected for the daily functions of Cheetah products and complies with relevant laws and regulations; 4. Libra data is affected by the user scale and distribution of Cheetah products and is only applicable to the Android platform. Mobile application product promotion service: APP promotion service Qinggua Media information flow The author of this article @Cheetah Global Think Tank compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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