Introduction to CPD advertising in OPPO App Store

FAQ - Distributing Ads

Q1: Why does the ad CTR suddenly drop or rise sharply?

A: (1) Whether to adjust the bid. The increase or decrease of the bid will cause the advertisement to appear in different ad positions. The exposure and CTR of different ad positions will be different, which will affect the advertising effect and CTR fluctuation.

(2) Whether to add or remove modules. Different modules have different exposure and CTR, which will cause the advertising CTR to fluctuate.

(3) Whether the exposure volume suddenly increases or decreases significantly. The exposure volume of different ad positions in each module varies, which will cause CTR fluctuations. For example, if an advertisement competes for the first screen position of the homepage module, the exposure will increase and the CTR will decrease due to the advertising space.

(4) It is recommended that advertisers pay attention to whether the consumption rate is accelerating or slowing down when placing advertisements, so as to adjust the aggressive advertising bids accordingly.

Q2: Our app has successfully bid in the background, but why can’t we see the promotional spot on the OPPO software store?

A: If your app is in normal status (approved) in the developer backend and the backend bidding is successful, but you cannot see it in the promotion position of the OPPO software store, the main reasons for this problem are as follows:

(1) This is the "de-duplication mechanism" of the OPPO software store. That is, if the product has already been installed on your phone, it will not be displayed again in the mobile phone promotion position. We recommend that you uninstall the promotional product that has been installed on your phone, and then open it again later to see the application on the promotional position;

(2) If the bidding ranking is low, there will be no promotion position, and no downloads will be generated, so no fees will be deducted. In the short term, the unit price can be increased to get a promotion position. In the long term, the product quality and material quality can be improved to get a promotion position.

Q3: When participating in non-standard advertising, will it conflict with the CPD advertising that is currently being delivered?

A: There will be no conflict. The delivery effect of each task is counted and billed separately; when non-standard ads and CPD ads of the same application are delivered at the same time, the CPD task will not be delivered on the interface of the reserved position of the non-standard ads.

Q4: If the quota is consumed and the pause is completed, but the quota is not increased, can it be successfully started on the same day? Will the daily limit increase automatically?

A: If the promotion plan is suspended due to the quota being consumed, it cannot be successfully started on the same day unless the quota is increased. The daily limit will not be increased automatically. If you want to successfully restart the promotion plan, you can only manually increase the daily limit for that day.

Q5: Why does the CTR continue to decline when the product is rushing to increase sales and bids and budgets? It is difficult to gain sales in other modules except the homepage.

A: (1) Increasing the bid will change the app ad ranking, and the ad slots obtained will also change accordingly. Different ad slots have different exposures and the resulting download volumes will also be different, which will cause CTR fluctuations. Therefore, it is normal for CTR to continue to decline when a new product is gaining momentum.

(2) It is difficult to gain traffic in other modules, mainly because other modules have limited ad space, such as hot search installation, startup essentials, popular modules, etc. The ad space is limited and the competition is more intense than on the homepage, so it is necessary to continue to increase the bid in order to gain traffic in these corresponding modules.

Q6: The new product is launched, but it cannot get exposure and downloads.

A: (1) New products will encounter a cold start when they are launched, so it is recommended to extend the observation time.

(2) The product bid is too low. It is recommended to launch the product at a price 50% higher than the market average price. After the launch becomes stable, the bid can be adjusted based on the sales volume. It is recommended that the price adjustment should not exceed 0.5 yuan each time.

Related reading:

1. Introduction to the bidding and display charging standards for OPPO market advertising process

2. OPPO App Market Information Flow Optimization Methods and Techniques

3. OPPO App Store search advertising delivery process

4. OPPO App Store non-standard advertising process

5. OPPO App Store CPD Account Recharge Guide

6. OPPO App Store CPD Invoice Application Guide

7. OPPO App Store Information Stream Ad Review Specifications

8. OPPO App Store Information Stream Ad Design Specifications

9. Introduction to CPD advertising in OPPO App Store

10. Introduction to OPPO App Store Information Stream Ads

11. Introduction to OPPO App Store Search Ads

12. Introduction to non-standard advertisements in OPPO App Store