QQ has also launched AR red envelopes. How is it different from Alipay?

The Year of the Rooster is approaching, and red envelopes are ready to go.

On January 11, Tencent officially announced three ways to play QQ red envelopes in Beijing: red envelopes falling from the sky, red envelopes that are swiped, and "face-to-face" red envelopes. On the 13th, Alipay will also hold a media communication meeting to introduce its new Spring Festival red envelope gameplay. One highlights social interaction , the other highlights tools .

Among the three ways to play QQ red envelopes, the highlight is the "LBS + AR red envelopes falling from the sky". It and the AR real-scene red envelopes previously launched by Alipay are both based on LBS and AR technologies in concept, but they are different in implementation.

The way to play the Red Packet Drops is to open the AR Red Packet Drops on your mobile phone, and a red packet distribution map will appear. After clicking on the red packet, the mobile phone camera will be automatically called up, and a QQ God of Wealth will jump out and give you a red packet. There are three red packets in front of him. The QQ God of Wealth puts the gold ingot in one of the red packets and then rotates it, asking the user to guess. If you guess correctly, you can get the red packet; if you guess incorrectly, keep guessing.

“LBS+AR red envelopes” are divided into three types: merchant red envelopes, celebrity red envelopes and personal red envelopes. Based on LBS technology, 250 million yuan in cash and 3 billion vouchers prepared by merchants and celebrities will be distributed at millions of geographical locations across the country and will be open to QQ users from January 20 to 24.

The way to play personal red envelopes is that after entering the map, you can distribute cash red envelopes at the set location, put the cash into one of the three red envelopes, and then limit who can grab it by all or individual friends, discussion groups or group friends. When a friend arrives within 120 meters of the red envelope location, he or she will have two chances to win cash.

QQ is relatively humane in setting up the distribution locations of the red envelopes that fall from the sky. For example, it avoids dangerous areas such as mountains and lakes, turns off the red envelope function late at night and early in the morning, and does not set up red envelope points in places with few people, etc., so as to avoid users from risking their personal safety unnecessary in order to grab red envelopes.

Xian Yecheng, general manager of Tencent's social network business group's instant messaging product department, said when talking about the difference between "LBS+AR" red envelopes and Alipay AR real-scene red envelopes:

It is not convenient for us to comment on our competitors. There are many differences. For example, when competitors send red envelopes, they need to take a photo, but for us, users can receive them at that location.

Sending red envelopes is also different. We send red envelopes very densely. There will be red envelopes around you at any location. You don’t have to go far and can click to receive them at any time.

The threshold is different. Our threshold is much lower, so it is easier for users to receive it.

And there are some differences in AR technology. Based on the real world, ours is relatively stable. You can also study the experience of our competitors, there are quite a lot of differences. We send a red envelope, play with group friends, or play with discussion groups, or all friends play. The most powerful feature of QQ is the relationship chain. We have integrated the relationship chain into the gameplay, and there is still a big difference.

Tencent Vice President Yin Yu said: "We hope to bring users from online to offline through AR red envelopes. We have combined it with maps and made many optimizations to display the streets, routes and styles in the maps. In this way, the atmosphere of the Spring Festival red envelopes can be brought offline and active into our lives."

He also said that since the 2016 Spring Festival red envelopes, the QQ team has been brewing new gameplay. He mentioned that before the start of the 2016 Rio Olympics, QQ's AR torch relay was a small AR attempt. In the end, 130 million QQ users used this Olympic torch relay function.

"In previous years, we cooperated with the Spring Festival Gala. This year, we want to further cooperate with technology." When asked why he did not cooperate with the CCTV Spring Festival Gala like Alipay did, Yin Yu responded, "QQ red envelopes are a social game, not a payment behavior, nor a marketing behavior... We insist that this is a social content, an integral part of social interaction, and is not completely linked to payment. Payment is the result, not the cause."

What’s interesting is that of last year’s Spring Festival red envelope players WeChat , QQ and Alipay, one is missing this year, and WeChat has clearly stated that it will not participate in this year’s Spring Festival red envelopes.

Zhang Xiaolong said at the WeChat Open Class on December 28 last year: "The mission of WeChat Spring Festival red envelopes has been completed." He believes that WeChat is always a tool and there should not be too many festive operations . "Tools are for daily use and should not change due to some festivals."

It is also interesting that Alipay strongly agrees with Zhang Xiaolong’s statement. An Alipay insider told Huxiu that although Alipay has its own way of playing Spring Festival red envelopes, its philosophy has always been - there will be no red envelope war this year. But the other party said that QQ has always been linked to the red envelope battle, and Alipay said "the baby is unhappy" in response.

"Our philosophy is that Spring Festival red envelopes should not be turned into something murderous. Alipay wants to make users feel more festive through AR red envelopes and ordinary red envelopes." said the above-mentioned Alipay person.

In addition, regarding the threshold issue mentioned by Xian Yecheng above, Alipay responded that the threshold for Alipay AR red envelopes is indeed higher, but it also enhances playability. "Alipay has no KPI for the red envelope game, and no hard indicators for the number of users. It just wants to provide users with such a tool. AR red envelopes are an option, and it just highlights the fun of it."

We still don’t know how Alipay’s red envelopes will work, but from what I understand is that Alipay will work with its first batch of AR red envelope partners such as Coca-Cola, Procter & Gamble, Uniqlo , and Ele.me to support users to scan the logos or specific logos of these brands in stores to receive red envelopes.

According to Huxiu, Alipay will have an "AR Scan for Blessings" feature on its AR red envelopes this year. During the Spring Festival, users can open the camera in Alipay's AR red envelopes and scan any "Blessings" character - handwritten, posted on the wall or even on the screen - to get a red envelope or other easter eggs. It is reported that it can recognize the word "Fu" in various fonts. But how Alipay will specifically do it will have to wait until the 13th to be revealed.

Alipay was the first to apply AR technology to red envelopes, creating a new way to play with red envelopes, and QQ's AR red envelopes that fall from the sky have also been in the works for a long time. This Spring Festival, regardless of whether there is a red envelope battle or not, 2017 will be the first year of AR red envelopes.

The Year of the Rooster is approaching, and red envelopes are ready to go.

On January 11, Tencent officially announced three ways to play QQ red envelopes in Beijing: red envelopes falling from the sky, red envelopes that are swiped, and "face-to-face" red envelopes. On the 13th, Alipay will also hold a media communication meeting to introduce its new Spring Festival red envelope gameplay. One highlights social interaction, the other highlights tools.

Among the three ways to play with QQ red envelopes, the highlight is the "LBS+AR red envelopes falling from the sky". It and the AR real-scene red envelopes previously launched by Alipay are both based on LBS and AR technologies in concept, but they are different in implementation.

The way to play the Red Packet Drops is to open the AR Red Packet Drops on your mobile phone, and a red packet distribution map will appear. After clicking on the red packet, the mobile phone camera will be automatically called up, and a QQ God of Wealth will jump out and give you a red packet. There are three red packets in front of him. The QQ God of Wealth puts the gold ingot in one of the red packets and then rotates it, asking the user to guess. If you guess correctly, you can get the red packet; if you guess incorrectly, keep guessing.

“LBS+AR red envelopes” are divided into three types: merchant red envelopes, celebrity red envelopes and personal red envelopes. Based on LBS technology, 250 million yuan in cash and 3 billion vouchers prepared by merchants and celebrities will be distributed at millions of geographical locations across the country and will be open to QQ users from January 20 to 24.

The way to play personal red envelopes is that after entering the map, you can distribute cash red envelopes at the set location, put the cash into one of the three red envelopes, and then limit who can grab it by all or individual friends, discussion groups or group friends. When a friend arrives within 120 meters of the red envelope location, he or she will have two chances to win cash.

QQ is relatively humane in setting up the distribution locations of the red envelopes that fall from the sky. For example, it avoids dangerous areas such as mountains and lakes, turns off the red envelope function late at night and early in the morning, and does not set up red envelope points in places with few people, etc., so as to avoid users from risking their personal safety unnecessary in order to grab red envelopes.

Xian Yecheng, general manager of Tencent's social network business group's instant messaging product department, said when talking about the difference between "LBS+AR" red envelopes and Alipay AR real-scene red envelopes:

It is not convenient for us to comment on our competitors. There are many differences. For example, when competitors send red envelopes, they need to take a photo, but for us, users can receive them at that location.

Sending red envelopes is also different. We send red envelopes very densely. There will be red envelopes around you at any location. You don’t have to go far and can click to receive them at any time.

The threshold is different. Our threshold is much lower, so it is easier for users to receive it.

And there are some differences in AR technology. Based on the real world, ours is relatively stable. You can also study the experience of our competitors, there are quite a lot of differences. We send a red envelope, play with group friends, or play with discussion groups, or all friends play. The most powerful feature of QQ is the relationship chain. We have integrated the relationship chain into the gameplay, and there is still a big difference.

Tencent Vice President Yin Yu said: "We hope to bring users from online to offline through AR red envelopes. We have combined it with maps and made many optimizations to display the streets, routes and styles in the maps. In this way, the atmosphere of the Spring Festival red envelopes can be brought offline and active into our lives."

He also said that since the 2016 Spring Festival red envelopes, the QQ team has been brewing new gameplay. He mentioned that before the start of the 2016 Rio Olympics, QQ's AR torch relay was a small AR attempt. In the end, 130 million QQ users used this Olympic torch relay function.

"In previous years, we cooperated with the Spring Festival Gala. This year, we want to further cooperate with technology." When asked why he did not cooperate with the CCTV Spring Festival Gala like Alipay did, Yin Yu responded, "QQ red envelopes are a social game, not a payment behavior, nor a marketing behavior... We insist that this is a social content, an integral part of social interaction, and is not completely linked to payment. Payment is the result, not the cause."

What’s interesting is that of last year’s Spring Festival red envelope players WeChat, QQ and Alipay, one is missing this year, and WeChat has clearly stated that it will not participate in this year’s Spring Festival red envelopes.

Zhang Xiaolong said at the WeChat Open Class on December 28 last year: "The mission of WeChat Spring Festival red envelopes has been completed." He believes that WeChat is always a tool and there should not be too many festive operations. "Tools are for daily use and should not change due to some festivals."

It is also interesting that Alipay strongly agrees with Zhang Xiaolong’s statement. An Alipay insider told Huxiu that although Alipay has its own way of playing Spring Festival red envelopes, its philosophy has always been - there will be no red envelope war this year. But the other party said that QQ has always been linked to the red envelope battle, and Alipay said "the baby is unhappy" in response.

"Our philosophy is that Spring Festival red envelopes should not be turned into something murderous. Alipay wants to make users feel more festive through AR red envelopes and ordinary red envelopes." said the above-mentioned Alipay person.

In addition, regarding the threshold issue mentioned by Xian Yecheng above, Alipay responded that the threshold for Alipay AR red envelopes is indeed higher, but it also enhances playability. "Alipay has no KPI for the red envelope game, and no hard indicators for the number of users. It just wants to provide users with such a tool. AR red envelopes are an option, and it just highlights the fun of it."

We still don’t know how Alipay’s red envelopes will work, but from what I understand is that Alipay will work with its first batch of AR red envelope partners such as Coca-Cola, Procter & Gamble, Uniqlo, and Ele.me to support users to scan the logos or specific logos of these brands in stores to receive red envelopes.

According to Huxiu, Alipay will have an "AR Scan for Blessings" feature on its AR red envelopes this year. During the Spring Festival, users can open the camera in Alipay's AR red envelopes and scan any "Blessings" character - handwritten, posted on the wall or even on the screen - to get a red envelope or other easter eggs. It is reported that it can recognize the word "Fu" in various fonts. But how Alipay will specifically do it will have to wait until the 13th to be revealed.

Alipay was the first to apply AR technology to red envelopes, creating a new way to play with red envelopes, and QQ's AR red envelopes that fall from the sky have also been in the works for a long time. This Spring Festival, regardless of whether there is a red envelope battle or not, 2017 will be the first year of AR red envelopes.

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The author of this article @周超臣is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!