Topic marketing method for May Day!

Long time no see. In this episode of 5 Minutes to Learn Topic Marketing , we will talk to you about how to do topic marketing on May 1st Labor Day . It will be deconstructed from three aspects.

The first is topic copywriting, the second is product socialization, and the third is experiential marketing activities.

1. 5.1% off, 5.1 yuan, 51 yuan

We can say this about topic copywriting:

• "The new year starts on May 1st". Because the epidemic this year is quite special, we feel like it has just begun.
• "Don't cover it, 5.1% off", sounds a bit tongue-twisting, but it's interesting.
• "50% off shopping, say goodbye to spring", we want to sell the accumulated goods from spring at a discount, and say goodbye to spring by shopping at 50% off.

There is also "A difficult half year, making friends at 50% off" , adding some text to truthfully tell us the difficulties we encountered, imitating what Luo Yonghao often said: don't make money, make friends.

"Inventory cleared, more friends made" , the focus is to sell our overstocked goods at a low price and make friends.

We can also provide "During the epidemic for half a year, clothes are discounted further", "During the epidemic for half a year, sofas are discounted further", "During the epidemic for half a year, drinks are discounted further" . We must focus on the two numbers 5 and 1 and create some topical copywriting.

In the area of ​​experiential marketing, we can do the following: Experience New Year's bamboo shoots and pickled fish for 5.1 yuan, experience new tea for 5.1 yuan, and experience new wine for 5.1 yuan. You can also experience a homestay for 51 yuan, a homestay with a view in the Book of Songs for 51 yuan, a Hong Tang hotpot set meal for two for 51 yuan, grab a new room at the airport, and a deposit of 510 yuan is equivalent to 15,000 yuan.

Therefore, not only can the copywriting be close to May Day, but such numbers can also be used in some experience activities and social product creation.

2. Rest and Pause

Associated with this are layoffs, unemployment, and bankruptcy. From the perspective of topic copywriting, we can deconstruct it like this:

For example, "The epidemic does not end but the work does not stop" , which is somewhat semi-public welfare in nature. There are also "Press the pause button and think of new ideas", "Hands and feet stop, but mouths don't stop" (food), and "You don't stop, and I don't stop working" (transportation and tourism). "See a new house during the May Day holiday, and the dream never stops." The holiday is a good time to buy a house and go shopping. "Buy new clothes, and the beauty never stops."

Regarding health, we can say things like, "You rest, but obesity doesn't," "You rest, but your wounds don't," and "You rest, but your pain doesn't," to explore some of the demands related to our products and consumers.

In this area, we can also implement some social promotion policies or experience marketing activities. For example, activities such as endless income and dividends for forwarding.

3. Salute and Thanks

Related ones include thank you, emulate, and role model. In the topic copywriting, we can say this:

"There is a kind of labor called motionlessness." Based on this, we can carry out some experiential marketing activities. There is another way of expressing this topic in copywriting: "Look up to your achievements and pay tribute to the efforts behind them" , because many people only see other people's lives but not their efforts.

We can also thank consumers and every customer for their support during this period, and write a sincere letter to express the difficulties we have experienced and the efforts we have made during the 2020 epidemic . We sincerely thank our consumers for their support and hope that they will continue to support us. We will also repay them with better services and products.

It is not recommended that you only do activities such as discounts and flash sales. 2020 is a special period. The more special it is, the more emotional resonance there is. Appealing from the aspects of gratitude and difficulties will be more likely to gain the support of consumers.

4. Labor and work

Associated with this are model workers, getting something for nothing, and robots. From another perspective, the topic copy can be said like this: "Robots do the work, but you do the work with your mind."

Some additional derivatives can be made for the products, and certificates or medals of model workers can be given to consumers . It has a texture similar to that of the fifties and sixties, and is framed in an exquisite little gold frame. Customers can put it on their desks or desks at home, which will be very interesting.

Consumers can also be given small red flowers representing model workers and can be pinned on their bags or clothes . You can also give consumers this labor red envelope, which contains brand new RMB ranging from 1 yuan to 5 yuan. For example, for every 100 1 yuan notes, there will be about 10 5 yuan red envelopes. It’s quite festive, and the fun is all about the atmosphere.

In addition, under this topic, we can also set up a labor scene in the hall. There is a background board with a hoe and a straw hat next to it. People who resonate with the times and the festival can put on the straw hat and take a photo holding the hoe. To make it more refined, you can add some elements next to it, such as a thatched hut.

5. The most beautiful and glorious

Associated with it are white face, black face, and glory. Everyone knows that workers are the most beautiful, and our expressions and skin color after working are also the most beautiful. The topic copy can be said like this: "Don't bring shame to the working people" , this is used by a certain cosmetics company.

There is also "The Pretty Boy is also a Model Worker" , which can be related to our skin care products, or our fairer home furnishings, or other similar products.

There are also "Work every day, every day is the most beautiful" and "Being beautiful is glamorous, working well is glorious." There is also "Labor is glorious, KPI red flowers are given every day" , which can be combined with current e-commerce.

In this link, we can also make customized gift boxes for the most beautiful workers, the Workers’ Glory May Day gift boxes.

6. Holidays and Travel

There can be holidays and prices. The topic copy can say:

"Leave the May Day trip to me," this is a holiday advertisement for a bag. There is also "You are on vacation, but the virus is not" , which we think is great and can be used as a public service announcement.

There is also "Play, the happiness never ends with you" , which emphasizes the happiness that the product can bring you. In the area of ​​events and interactive marketing, we can also develop travel guides for brand-specific customer groups.

For example, for customers who like to drink a certain type of wine, what is their travel guide for the May Day holiday? For customers who like to use a certain brand of furniture, what is their customized travel guide? For customers who like to live in a certain community and buy a certain type of house, what is their customized travel guide for the May Day holiday? Everyone will reshape their roles, which will be more interesting.

7. Work overtime and work hard

Related things are staying up late, overtime pay, and salary increases. The topic copy can be appealed like this:

"You work overtime, we add more food for you" "You work overtime, we add more wine for you". There is also "Those who work overtime don't necessarily get a raise", and then we introduce our views, our products, and our services.

There is also this kind of chicken soup joke, "Don't pretend to work hard, the results won't play along with you." We can also make it more interesting by adding mini-programs, sharing online and attracting traffic.

For example, if you have someone you care about, you can send fruit and order meals for your relatives or friends who are working overtime; it’s May Day and your lover hasn’t come back yet, so send him a piece of fruit and order a midnight snack for him who is working overtime. This will be more interactive.

8. Hands and Sowing

Associated with diligence and laziness. The text can be said like this:

"Free your hands and activate your mind" focuses more on promoting online services, such as e-commerce platforms, or new types of services and products.

There is also "If you can't solve the problem by hands-on, try using your brain" , which is more suitable for the education industry, or new innovative products, or course services.

In the area of ​​experiential marketing, we can give customers small bags of wheat seeds as gifts. My daughter and I once bought a certain brand of wheat seeds in a shopping mall. We liked them very much at the time, so we asked for many bags. We went home and planted them in pots. They grew really beautifully.

Although the activity is simple, it is very experiential. Words like "hard work" and "harvest" can be reflected in the packaging copy. I believe it will be a very good point of resonance and social topic.

9. Efforts and Rewards

The most talked about thing on May Day is harvest, which can be said to be the opposite of getting something for nothing. Our topic copy can be deconstructed like this:

How Much Do You Gain for Every Pain? 》 This can also promote our products, our ideas, our opinions, and our services.

"One point of pain, ten points of gain" It's something we often talk about. There is also "No one sees your efforts, but someone admires your courage" . Many people only see the final results of others, but not the efforts behind them, so we can also say this.

10. Hard work, hard work

Because May Day itself is a reward, it allows people who work harder to have a break. To deconstruct in the opposite direction means no hard work, just idleness and rushing around.

We can say this in the topic copy: "Hard work will not kill people, but the lack of discounts will" , this is for shopping malls. "Hard work won't kill you, but a couple of drinks will," this is for selling alcohol. "It's not him who is working hard, but you who are still scrolling through the screen during the holidays. Put down your phone and spend time with your family." We may become a model worker in this.

There are also "Mom is not tired, just walking hundreds of miles of mountain roads", "Dad is not tired, just carrying hundreds of kilograms of fruit", and "Son is not tired, just a week's business trip" . Doing the opposite and talking about how it's not hard can also resonate with everyone.

When it comes to hard work, you can also socialize and entertain with everyone and publish a hard work index list .

It can reflect which people are working harder. For example, our list includes Zhu Bajie, a courier boy, a doctor, celebrities who have broken up, and some well-known people during the epidemic. They can all be posted on it. It can be funny and can spread a certain amount of topic.

Of course, we can also publish a drinking difficulty index list for our industry, which lists what kind of people find drinking the most difficult, what kind of drinking scenes are the most difficult, or what kind of drinking postures are the most difficult.

There is also a house selling difficulty index list. At what time do the house salesmen work the hardest? In what scenario do the house salesmen work the hardest? In order to build this house, where in the entire industry chain is the hardest working?

In addition, this kind of topic cannot be too serious. It should be entertaining, funny, and have social attributes.

This issue’s marketing topic about May Day will be explained here.

You can also leave a message in the comment section to tell us where you plan to go during the May Day holiday?

Author:Calling

Source: Creative Calling