Those practical skills for APP operation and promotion are worth collecting!

Regarding the operation and promotion of APP, the editor will organize some practical information for you from the aspects of event operation, APP operation, data statistical analysis, message push, application store, ASO optimization, external promotion, etc.

With so many methods, there are always a few that suit you!

Compared with mini programs, APP is more difficult to operate and promote, so this article focuses on APP. You can completely refer to it for mini programs.

1. APP activity operation

Regarding the promotion of APP, many operators like to organize activities. This is a relatively quick method. Based on my own experience, the editor recommends three event operation tools: Event Box, Rabbit Exhibition, and Maka.

In addition to third-party activity tools, you can also adopt methods such as ground promotion, cooperation, task recommendations, and trial plays, which can also have a significant effect on increasing app downloads. You can cooperate with communities to carry out this.

① For example, scan and download the APP, and receive a small gift or currently useful items (masks, etc.) after registration; third-party trial platforms, etc.;

②For example, through cooperation with some physical stores, or activities of universities, social groups, government agencies, etc., the effect is particularly obvious, especially the latter three, the contribution value of docking data is huge.

The second is the activities of the enterprise itself. It can activate users and stimulate secondary dissemination.

In-app activity operation: stimulate users to actively share

Planning in-app activities is more to activate users, arouse their interest and encourage them to share, thereby attracting new users.

Rewards for invitations, gifts for sharing, creative activities, etc.

Common implementation forms: trigger (pop-up window), delivery, push

The focus is on explaining how to use the Activity Box Deeplink technology to deeply integrate with APP to attract new users. When old users share activities and content in the app to platforms outside the app, users who have installed the app can wake up the sharing page with one click; for users who have not installed the app, they can download and install it, then open the app and return to the shared page with one click. The implementation of Deeplink technology enables seamless jumping between APPs, making it more convenient for those being shared to participate in APP activities, greatly shortening the user experience path, and driving the growth of APP users.

The launch of the Deeplink function in the activity box allows old users to share H5/lottery activities within the app, which not only activates old users but also helps to increase user growth.

2. Learning of APP operators themselves

Live and learn! The same is true for operations. The development characteristics of the Internet also prompt the methods of operations and promotion to change at any time. Therefore, APP operators also need to keep abreast of Internet trends, continue to learn, and constantly enrich themselves.

The editor has compiled some useful websites and recommends them to you:

APP Dry Goods Shop, Webmaster's Home, Event Operation Academy, Some Things about the Internet, Grandma's Things, Bird Brother's Notes, Operator, 91 Operation, etc. Of course, you can also follow Xi'an editor Wang Xiaonan himself. If you have any questions, you can directly comment or ask privately, and I will do my best to answer everyone.

3. Third-party data statistics tools

In the era of big data, refined operations are a must. It is necessary to have the habit and ability of data analysis and to be able to carefully study and analyze various data of the APP. Therefore, it is necessary to use third-party data statistics tools.

The following are several statistical tools that most operations often use, recommended to everyone:

TalkingData, Magic Cube, Umeng, BAIDU Statistics, Tencent Cloud, etc.; foreign companies include Appstore Optimization, appannie, tune, etc.

4. App Message/Activity Push Tool

The purpose of refined APP operation is to better understand users and then provide targeted push notifications to different users. Whether it is APP message push or activity push, it is an important way of APP operation.

Here are a few tools I recommend to you: Activity Box, Umeng, Aurora, Getuiyun, Baidu Cloud, UFIDA, etc.

5. APP Store

When promoting an APP online, the first step for most operators is to seize major app stores, promote it within major apps, and increase the number of APP downloads.

I have compiled some commonly used app stores and recommend them to you:

Xiaomi, App Store, Baidu, 360, 91 Mobile Assistant; Wandoujia, SyncPush, pp Assistant, Aisi Assistant, ChaCha Assistant, Haima Apple Assistant, Lenovo, OPPO Store, etc.

6. ASO Tool Platform

There is SEO optimization for website operation and ASO optimization for APP operation. Both aim to improve the keyword ranking of APP in major channels.

The editor has compiled some commonly used ASO optimization tools:

ASO114, App Radar, ASOU, ASO100, Appduu, App store rankings, Weituo ASO, etc.; foreign ones include: appannie, searchman, asotify, etc.

7. External Promotion

External promotion is also of utmost importance. Every link and every method of operation and promotion are complementary and indispensable, just like the solidarity of every department and every employee in the operation and management of our company. Therefore, external promotion is also a method we must master.

1. The APP (mini program) must have an official website to facilitate SEO and SEM. We can improve the ranking of keywords in a targeted manner to maximize exposure and increase the number of downloads of APP mini programs.

2. Field promotion is the most direct and effective means of promotion, which can attract the first batch of users. (Also a form of event promotion)

3. Application of new media self-media platforms. This is also an important channel to obtain better traffic.

4. Application of question-and-answer and knowledge platforms.

5. Application of community forum platforms.

6. Mobilize college students and combine the promotion with campus activities, such as sponsorship, lucky draws and other forms of entertainment interactions.

7. Support from internet celebrities. You can contact these big IPs with their own traffic to carry out promotion, including event promotion, etc.

8. Pay attention to the application of community. You can participate in every aspect of the operation and promotion of the APP mini program.

9. Press release submission: Promote the brand and increase the exposure of the APP mini program.

It is recommended to update a press release every week. It can be published based on the update dynamics of the APP or industry dynamics, and try to choose the most appropriate platform for submission.

10. Cooperate with websites where your target group is located.

11. Study your opponents. Wherever your opponents are, you should be there too. Absorb the essence and discard the dross.

8. Consider problems from a user’s perspective.

What do users need?

What value do I have now?

What other values ​​should I have?

How can I help users solve their problems?

Why are users interested in me?

In conclusion, no matter at every stage, every aspect, or every specific point of the APP mini program operation and promotion, we must think about problems with user thinking.

In the Internet age, we must have Internet thinking, and user thinking is the core thinking of Internet thinking.

The core essence of running a business and managing products is managing people.

Author: Wang Xiaonan from Xi'an

Source: Xi'an Wang Xiaonan