7 ways to play in the short video field

In recent years, short videos have become a very popular mobile Internet communication model, and with the unique characteristics of the product, they have successfully captured the attention of a large number of users. More and more people are flocking to the short video field, starting their own short video creation and entrepreneurship journey, and hope to use short videos to increase new income structures and realize monetization. Companies have entered the short video field, starting a new round of marketing and brand wars.

Behind the fierce battle for short videos, how can short videos be monetized? What monetization paths exist? How to achieve sustainable monetization? It has become a question mark in many people's minds.

Today we will talk about seven ways to monetize short videos:

The first one is the traffic gameplay.

They kept dying one after another, and finally only the big heads were left.

There are still many self-media and short video entrepreneurs who are blindly doing things with traffic thinking. The core of this gameplay is to increase fans, increase fans, and increase fans. As long as they have enough fans and traffic, they can monetize. They use all kinds of jokes, chicken soup, appearance, talent, and mixed-cut funny content to attract a large number of fans. Only when they reach the top of the millions or tens of millions will they have the opportunity to receive advertising monetization. Those accounts that stop in the middle and late stages are difficult to deal with, and many of the top traffic figures are not very good at bringing goods.

The best way to use traffic is to use chickens and eggs. Now many short video platforms give different support to creators. You can create some targeted content according to different short video support policies to take advantage of the platforms. For example, all platforms have incentive policies for inviting new users; for example, subsidies for traffic advertisements on different platforms; for example, support for creations on different platforms, such as Xigua’s 10,000-person and 10,000-yuan support, Yuanqi Food, etc., Douyin’s national tasks, Douyin internal testing, game app promotion, etc., Baijiahao’s Golden Mango Plan, Agricultural Assistance Plan, etc., Penguin’s Spring Rain Plan, Good Product Experience Officer, Star Plan, etc., iQiyi’s Love Cloud Classroom, Qizhi Creative Sharing Officer, etc.

The second type is IP gameplay.

Use all your skills, but if you don't have any personality, you can't be retained.

The core of this gameplay is the continuous output of personal brand and value. It does not care about the number of fans, but only cares about the accuracy and recognition of fans. Focus on the areas you are best at and continue to deepen your efforts. This gameplay has more monetization channels, such as building communities, accepting advertisements, bringing goods, and monetizing through IP extension.

IP gameplay is very suitable for individual creators. It can continuously amplify personal brands and continuously increase personal soft power. In the future personal development model of the mobile Internet era, individual independent creators and entrepreneurs relying on the platform will also become a new personal survival model. Only by owning personal IP can cross-platform fan user conversion be achieved.

The third type is the corporate approach.

Who dares to throw all their money into the game? No one understands my half-joy and half-sorrow.

Now most companies have established new media departments or new media operators. The bosses want to use new media to make a breakthrough in the market, but they don’t know that the company also needs to make corresponding changes and adjustments in business models, product innovation, team management, etc. The primary purpose of companies in doing new media is nothing more than selling products and services, but they often ignore the users and data analysis behind them. Many bosses feel like they have grabbed a life-saving straw, and then like they have fallen into an icy cave. Their hearts are hot and cold, and their faces are full of bitter tears.

Now many companies are more blindly messing around in the field of short videos. Because the entire mobile Internet and short video fields are developing very rapidly, different operational adjustments and platform policy changes will occur every three to five months. The adaptability of companies is still relatively lacking, and the adjustment of team personnel and back-end support is still relatively slow. It is difficult for most companies to adapt to such fast-paced changes, but short video dissemination, marketing, and sales are a trend of the times. Companies still need to adjust as quickly as possible to adapt to new era products, new user groups, and new connection models.

The fourth type is training gameplay.

He talks endlessly and it is difficult to tell whether his words are true or false.

The core of this gameplay is to be able to speak, to praise, to create, to be able to speak from the heart in every word, to compliment one thing into a hundred, to be able to draw a pie of dreams. Then you think about how Douyin business, account cultivation, and excessive playback came about. There are also many monetization channels for this gameplay, such as giving online courses, doing training, building communities, and publishing books.

The Internet era and the mobile Internet era have made everyone a teacher. The Internet cannot completely achieve information equality. There will always be a period of information gap in any era. Those who are foresighted will always capture the vacuum time of periodic information gap to monetize information interaction.

The fifth type is the managed hosting method.

As long as you pay, we will accept it. If the effect is not good, we will make up for it with fake ones.

The core of this gameplay is to provide TOB services. Have you noticed that there are various Guoweibo agents, Xiaolongxin agents, and Yimingdou agents on the market? The services have to be divided into several levels, and the service details are clearly written. Enterprises pay money to do the work, and the money earned is the service fee.

We once discussed a topic called functional outsourcing. In the future, there will be more functional professional service providers. Enterprises will also outsource functional departments other than the core departments of the enterprise, and carry out project cooperation and in-depth cooperation with professional functional service providers in the market. Especially in the functional business of emerging products, the enterprise's own training cycle is longer and the investment is greater.

The sixth type is the black market method.

Everyone knows it, but few people mention it. There is always a gray area.

The core of this gameplay is not to take the initiative or refuse, just do it behind the scenes. I still remember the Xiaolongxin era in 2016, because the brushing tool crashed, it was discovered that many self-media big Vs were actually playing naked. A few days ago, the online users of various big Vs in the short video platform and live broadcast room dropped a lot. This is the tip of the iceberg of the black industry. I also advise that if you want to touch this gameplay, stop it quickly and don't embark on a road of no return.

This phenomenon has existed since the early stages of the development of the Internet. In the era of search portals, the era of national e-commerce, and the era of mass self-media, there is always a tangible chain behind it that we rarely see.

The seventh type is the MCN method.

Enter the market early and reap huge profits later.

The core of this style of play is good vision and a strong team. It is possible to discover people and vertical fields that can be deeply incubated, to be equipped with a one-stop service team for planning, shooting, editing and operation, and to connect to upstream and downstream market resources. As for the monetization channels, advertising, product promotion, profit sharing, and capital markets, there is huge room for imagination. You can think about it as much as you want.

Most of the top V celebrities we see, such as Liziqi, Yichan Little Monk, Daigula K, Zhong Ting, etc., have different MCNs pushing them behind the scenes.