Feifan's "Douyin Live Streaming Sales Boom" Operation Growth Training Camp

Course Contents:

1. Basic understanding and operation logic of the platform
1. Development history of the platform
2. Interest e-commerce that we should all know
3. E-commerce operators need to understand the underlying logic of the platform
4. The underlying logic of the user side that e-commerce operations must understand
5. The link where users buy things on the platform
6. Data corresponding to the link where the user buys something
7. Logical analysis of platform traffic push
8. Analysis of the mechanism of platform traffic push
9. Eight data dimensions that affect the live broadcast room
10. Dimension 1: Exposure Clicks and Conversion Rate
11. Dimension 2: Transaction Amount per Thousand Views
12. Dimension 3: The conversion rate of live broadcast rooms 2. Four tools to improve the efficiency of live broadcasts and a guide to avoid pitfalls
13. Account settings and basic function knowledge
14. A complete collection of practical tools
15. Practice of core functions and tools in the store backend
16. The core functions of the massive Baiying app
17. What is Juliang Qianchuan?
18. Twelve Tips to Avoid Pitfalls in Live Broadcasting Studios 3. Product Marketing Planning in Live Broadcasting Studios
19. Recognition of the platform’s popular products
20. Methodology for Creating Hot-selling Products
21. Analysis of product core competitiveness and selling points
22. The core of model building for hot-selling test
23. Model 1: Construction of the traffic-generating model
24. Model 2: Construction of welfare fund model
25. Model 3: Building a hit model
26. Model 4: Profit model construction
27. Model 5: Image Model Construction 4. Incubation Methodology for Live Broadcasters
28. Anchor’s ability model table
29. Analysis of the anchor’s basic qualities
30. Analysis of the candidates for the four major types of anchors
31. Basic attributes of anchor image creation
32. Packaging attributes of anchor image creation
33. Improvement of anchor ability: Interactive ability
34. Anchor single product cycle speech rotation training
35. Special training on selling point discovery ability V. Methodology for starting a live broadcast room (Part 1)
36. Start-up strategy for live streaming sales
37. Stable period strategy of live streaming sales
38. Live streaming sales strategy in its mature stage
39. Evaluation indicators for the start-up period of the live broadcast room: traffic acquisition
40. How to label the live broadcast room during its launch period
41. Common methods of starting a live broadcast room account
42. How to create a short video account in the live broadcast room
43. Live broadcast recommendation number generation method in the live broadcast room
44. How to create a paid account for live streaming
45. Four elements for quickly obtaining live broadcast recommendations
46. ​​Full-dimensional analysis of live broadcast recommendation account creation cases VI. Live broadcast room account creation methodology (Part 2)
47. ABF product model for live broadcast room
48. Practical method of creating ABF account in live broadcast room
49. Methods for discovering popular products through platform broadcasting
50. Practical methods for creating accounts for popular products
51. Twelve marketing strategies in live streaming