The difference between mobile Internet App marketing and traditional marketing
The content of the communication is different from that of traditional mobile media. The product information disseminated is just some literal reactions, and users cannot fully understand a product. The application contains some pictures and videos, and users can also experience the product in an all-round way. For example, in an application for a car, you can not only see pictures and videos of the car, but also experience the performance of the car through games. Different ways of information dissemination: Traditional mobile media mainly uses text messages as the main way of dissemination. This way of dissemination allows consumers to passively receive product information. APP marketing is that companies embed product information into applications for users to download and achieve information dissemination through applications. Differences in user behavior Traditional mobile media passively accepts information, which can easily cause the audience to have a rebellious mentality and often produce the opposite effect. However, APP marketing is downloaded by users themselves, which makes it easy for them to accept product information and achieve communication effects more easily.Advantages and disadvantages of APP promotionAdvantages of APP promotion : This type of advertising platform has unique operating methods in many aspects such as advertising production, brand selection, and service organization. It will become the new favorite of precision marketing in the future. Disadvantages of APP promotion : Users are generally disgusted with mobile phone ads, especially SMS ads, which are notorious. However, APP promotion pays more attention to the performance of pictures and texts. This will be a challenge with both opportunities and risks in APP promotion. |
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