Detailed explanation of the new information about Douyin live broadcast permissions

The way to play Douyin is constantly changing, and the Douyin live broadcast permissions are also constantly being updated. In early May, TikTok still required three-digit fans to start live streaming. But now, the permissions for Douyin live streaming have been reduced again.

In recent practical operations, DouShang Commune has discovered that as long as a Douyin account has no illegal operations, its account weight is normal, and it has not been restricted or reset, etc., it only needs to have more than 30 real fans and have published more than 10 original videos to receive the official Douyin live broadcast invitation notification.

① 30+ real fans

② Live streaming entrance

That is to say, the novel situation of Douyin opening live broadcast permission is :

1. The account weight is normal, there is no illegal operation (such as reposting, batch hiding of videos, batch following of accounts, and other special operations), and no account rating notification has been received; 2. The number of real fans on Douyin is more than 30; 3. More than 10 original short videos have been published;
If your account meets the requirements for followers and original videos, but has not received any live broadcast invitations, it may be that the account itself has violated regulations, resulting in problems such as demotion, traffic restrictions, etc.

Of course, obtaining the permission to live broadcast on Douyin is one thing, and being able to reasonably use the live broadcast to drive traffic and realize monetization is another.

Dou Shang Commune often receives inquiries from friends, asking why other people’s Douyin live broadcasts have a turnover of hundreds of thousands or millions, but few people watch their own live broadcasts? Are there any traffic-generating techniques for Douyin live streaming? …

So today, Doushang Commune has sorted out several methods of attracting traffic through Douyin live broadcast and shared them with you :

A detailed explanation of the new news about Douyin live broadcast permissions (with a detailed strategy for attracting traffic from Douyin live broadcast)
We know that live streaming is different from recorded videos, there is no pause or restart. Therefore, before live streaming, in addition to hardware preparation, we must also plan our live streaming content. Tik Tok Live Permissions

Douyin live streaming is actually more like a program hosting. In addition to the ability to respond, appropriate content arrangement is also very important. Tik Tok Live Permissions

1. Content positioning: user portrait characteristics

The content positioning of the live broadcast should be specific enough to provide user portraits. Find out who our users are? What do they want? What are their age, gender, and occupation? Tik Tok Live Permissions

The most important thing is, what can we offer them? A detailed analysis of these elements forms a user profile. Only by understanding your users and your potential audiences can you attract them to your live broadcast room. 2. Active drainage

There are more and more Douyin content operators, and the competition is becoming increasingly fierce. In this case, content with high demand often also means serious homogeneity. Tik Tok Live Permissions

Therefore, many people will face questions like "We are both making tutorials, why is my live streaming traffic so much worse than his?"

The popularity base accumulated by short videos is one of the answers. Although the authority of Douyin live broadcast is already very low, if you start live broadcast without accumulating a certain amount of fan popularity, such a gap is bound to occur.

2. Detailed explanation of the new news about Douyin live broadcast permissions <br /> However, Douyin's popular live broadcasts are pushed randomly and have little to do with the current number of viewers. At this time, we can use the concatenation of keywords to make our live broadcast easier to search. Tik Tok Live Permissions

Enter keywords that are the same as the account nickname and live broadcast theme in the short video introduction, such as "浅食" (a common term for weight loss), to increase the probability of the live broadcast being searched. People with clear needs will actively search for videos in their areas of interest. A popular nickname or profile can easily push your video to the top. We all know that a red circle prompt will appear on the avatar of a "Douyin friend" who is broadcasting live. People are very curious, and there is a high possibility that they will click in to watch the live broadcast.

If the content is engaging, the audience will “stay.” This means that in the early stages, we need to spend more time on live streaming so that other Douyin friends can more easily "encounter" us.

3. Live broadcast etiquette: thank you for the gift

When we watch live broadcasts, we will find that the audience gives gifts to the host. If the host mentions and thanks us in the video, we will feel valued. Tik Tok Live Permissions

So we should also pay attention to this when we broadcast live ourselves. When we welcome the first wave of fans, we must not forget to thank the fans for their support. Live streaming to a large extent contains strong social attributes. Fans watch live streaming not just to gain knowledge, but more importantly, to interact with the host and other fans. Tik Tok Live Permissions

Gift rewards from fans are not a mandatory requirement but a spontaneous behavior. After being ignored, it is easy to feel a psychological gap, start complaining, and even "quit being fans". Tik Tok Live Permissions

In the eyes of most fans, reciting thanks for gifts has become basic etiquette for anchors. For the anchor himself, in addition to reflecting his own qualities, it is also a way of managing the fan group.

4. Live broadcast push: multi-platform broadcast reminder

Many times, the first penny income we get through Douyin live broadcast may not be much, but having income means a good start. What we need to do next is to increase our popularity and attract more fans. Tik Tok Live Permissions

In addition to sharing on the Douyin site, we can generate direct links through the share button, and the URL allocation of the live broadcast room will not change. The URL link can be placed in text form on any platform or even on a web page and can be opened directly, which allows us to choose more platforms besides WeChat and Weibo.

5. Detailed explanation of new information about Douyin live broadcast permissions

Of course, different platforms have different advantages:

For example, official cooperation platforms such as Weibo and WeChat. Through the third-party platform certified by Douyin, we can directly perform sharing operations, which is simple and fast. Tik Tok Live Permissions

Forums and fan groups. These groups are active in real time, and once the anchor appears and speaks, it is easy to cause a response within the group. In such a closed loop, promotion will be more precise.

Be careful not to try to have the best of both worlds. Contracted anchors of live streaming platforms are not allowed to broadcast live on other platforms during the contract period. If you want to promote your Douyin live streaming room on other established live streaming platforms, or vice versa, if you want to promote your live streaming room on other platforms in your Douyin live streaming room, then you will undoubtedly be "banned" by both platforms at the first opportunity, and such behavior cannot even be appealed for "unblocking".

Author: My little friend loves you very much

Source: My kids love you very much