7 essential data analysis tools for Tik Tok operations!

No matter what platform you use, data analysis is a very important task.

First of all, data analysis can detect problems with accounts and make timely adjustments.

Regardless of whether it is a subjective or objective reason, it must be investigated as soon as possible. If a certain video suddenly declines, then we need to see whether the content of the video is unpopular or violates certain rules of the "Tik Tok Network Community Self-Discipline Convention."

Secondly, data analysis can also guide our operational strategies , such as analyzing the active time points of the audience, the active time points of competitors, obtaining accurate user portraits, content that users like, etc., and subsequently helping to optimize the content.

As the saying goes, "know yourself and know your enemy, and you will never be defeated in a hundred battles." Through professional Douyin data analysis, you can not only understand the latest gameplay in the industry, but also learn the popular "routines" of your peers, achieving twice the result with half the effort.

So, how does Douyin conduct data analysis? What data analysis tools are available on the market for the Douyin platform?

Today, I recommend 7 Douyin data analysis tools to make it easier for you to do Douyin. Recommended to follow the official account : Operation Uncle (yunyingdashu) for more Douyin content.

1. Feigua Data

FeiGua data is estimated to be known to everyone in the Douyin e-commerce circle and does not need much explanation. This is an old platform and also the Douyin data analysis platform with the largest number of users. The data is comprehensive, with great advantages in data accuracy and collection speed, and is more popular among medium and large enterprise users .

In the broadcaster rankings, you can monitor the broadcasters with the most followers in a certain industry every day, helping operators quickly locate successful cases and learn to imitate them. At the same time, the powerful host search function can also find the corresponding account based on multi-dimensional conditions.

In addition to the broadcasters, FeiGua’s main e-commerce and live broadcast functions can easily solve many problems for broadcasters or merchants who hope to monetize through Douyin. for example:

FeiGua Data's [Product Ranking] can filter products from 17 categories from Taobao and Fangxingou, and can also simultaneously view data such as the number of videos associated with the product in the past 30 days, the increase in Douyin views, the increase in sales volume across the entire network, and the selling price, to quickly discover recent hot-selling products in the same category.

FeiGua Data's [Live Streaming Sales Ranking] selects high-quality popular live streaming sales rooms based on live streaming sales volume/sales revenue, where users can learn and draw on high-quality live streaming skills to realize traffic monetization of Douyin live streaming.

In addition, the details page of each list provides detailed data analysis in more dimensions. In short, if you are doing professional Douyin marketing, or helping clients operate Douyin, then FeiGua Data is a must.

2. 66 List

66bang is an authoritative Douyin data analysis platform , used by many internet celebrities, businesses, and MCN agencies.

The 66 List contains the most data on the entire network and has comprehensive functions. It provides services such as video rankings, live broadcast analysis, e-commerce data analysis, etc., which can help influencers, merchants or MCN organizations to better create and operate short videos.

Live Analysis

2020 is destined to be the year when live streaming e-commerce will explode. How can we seize the opportunity of live streaming e-commerce and discover potential anchors and popular products? You must use the 66 list. In addition to the real-time live broadcast rankings, expert sales rankings, live broadcast product rankings, audio wave income rankings and rich gift-giving rankings, you can also see detailed data on each live broadcast of the expert, including key data such as the start time, sales volume, and sales revenue.

Creative Insights

The TikTok that you watch on your mobile phone can only show a small part of the world of short videos within the restricted algorithm. In addition to seeing the latest popular video, music and other charts every day, the 66 Charts also has a fan gain chart, a newcomer chart and a fan loss chart, which allows you to intuitively find the Douyin accounts that have grown the fastest and gained the most fans recently. For Douyin operators, it is very important to understand the latest hot trends in the industry where their account is located in real time and learn new ways of playing.

Data Monitoring

In addition to tracking data for a single account, 66bang can also monitor the products, live broadcasts, and videos in real time to view the trends of specific data. Friends who run Taobao Douyin accounts or M CN agencies can use it more often . It is a good tool for selecting hot products and managing multiple accounts.

Popular creative library

This is an exclusive feature of 66bang, which collects the most effective advertisements on Douyin. The most convenient thing is that the above video materials, copywriting, and landing pages can be downloaded without watermarks, and the advertising conversion effect is also clear at a glance. Those who work in second-tier e-commerce or delivery optimizers must not miss it .

Professional Tik Tok operation guidance

In addition, 66bang also has professional one-on-one data analysts who provide information on Douyin operation methods and share the latest Douyin gameplay, etc.

Recently, there is a free trial activity for newly registered users, and novice Tik Tok players can also experience advanced black technology functions for free.

3. Gray Pig Data

Huitun Data is an analysis tool for data cited by official media such as 36Kr, Tencent Technology, and Ran Finance. It is comprehensive, accurate, fast and extremely cost-effective!

【Popular materials】

If you want to create popular video content, you cannot do without analyzing the current popular short videos. The popular material function of Huitun Data can see popular videos in the past 2 hours or even the past 30 days, as well as popular music, topics, and Douyin hot spots, etc., to help users learn from and draw on excellent video content.

【Broadcaster Search】

If merchants want to sell products on Douyin, they have to choose expert broadcasters. By using the broadcaster search, they can quickly locate suitable expert broadcasters, or they can choose suitable broadcasters through the MCN database. In addition, you can also use Douyin accounts to compare and choose influencers who have stronger sales capabilities and are more in line with product positioning.

【E-commerce Analysis】

E-commerce analysis includes product search, my products, popular sales videos, Douyin product rankings, e-commerce expert sales rankings, and e-commerce video rankings, helping users to fully understand the current Douyin e-commerce's best-selling products and related e-commerce videos, and monitor them by adding them to my products.

【Data monitoring】

The data monitoring function can not only monitor the data of Douyin accounts and understand the operation status of the accounts, but also conduct real-time monitoring of the published Douyin videos at the minute level, view various data of the videos, and determine whether the videos can become popular videos.

【Brand promotion】

The brand promotion function can clearly show the popular brands and merchants on Douyin recently. Through brand comparison, you can also see more clearly the marketing layout of each brand on Douyin.

4. Kas Data

Kas Data is an open platform for big data on the entire video network. The platforms it monitors are not only Douyin, but also "Douyin", "Kuaishou", "bilibili", "Meipai", "Miaopai", "Xigua Video" and "Huoshan Video". Key features include:

MCN Management: MCN Management is a celebrity management tool provided by Kas Data for MCN organizations. It supports claiming celebrities on major short video platforms (TikTok, Kuaishou, bilibili, Meipai, Miaopai, Xigua Video, and Huoshan Video) and Sina Weibo celebrities. After claiming, you can view the celebrity's various operational data (such as fan trends, video data trends, etc.) at any time, so as to timely discover the potential and shortcomings of the celebrities under your jurisdiction, so as to adjust the operational focus in time and realize scientific and intelligent management.

Popular videos: Supports popular video queries on major short video platforms (TikTok, Kuaishou, bilibili, Meipai, Miaopai, Xigua Video, and Huoshan Video), making it convenient for content creators to refer to and learn from them.

Douyin BGM: The "overall list, weekly list and daily list" are used to reflect the most popular BGM in different periods, making it convenient for content creators to combine popular BGM to produce content.

Douyin Topics: Douyin topics are divided into "Douyin Challenge" and "Ordinary Topics", which support users to filter or search directly according to "topic type, industry, initiator, time range, playback volume, number of participants, and topic popularity". For content creators, they can create content based on hot topics; for brand owners, they can view the effectiveness of challenge campaigns for their own brand or competing brands.

Platform hot spots: By conducting a word cloud analysis on the keywords of video posts and user comments on major platforms in the past 7 days, we can obtain the hot word cloud charts of each platform. Click on "hot words" to filter out videos, related BGM, and related topics related to the hot words, further enhancing the content creators' insight into platform hot spots.

Intelligent screening: Based on the content classification, fan quality, video data performance, commercial attributes, fan portrait (age, gender, region) and marketing budget of celebrities, it helps advertisers and advertising companies screen the required KOL celebrity resources and quickly formulate accurate and effective self-media combination delivery strategies.

Fan analysis: Comprehensively analyze celebrity fans from dimensions such as fan quality (fan contribution, interactive participation, high-quality fans), fan portraits, and fan interests, so as to more comprehensively interpret the commercial value of celebrities and fan interest preferences, and help advertisers find the most cost-effective and effective KOL celebrities.

In addition, there are other functions such as celebrity comparison, fan overlap analysis, minute-level monitoring, platform celebrity distribution, brand tracking, and list-related functions. If you are interested, you can open the link above to have a look.

Kas Data membership is divided into free version, basic version, advanced version and super version. Each level corresponds to different functions. It is undoubted that the higher the level of the version, the more powerful the functions.

Novice users can start with the free version, and then contact customer service to activate a higher-level version if necessary.

5. Toobigdata

If you want to view rich TikTok data but don’t want to spend too much money, Toobigdata is a good tool.

Toobigdata also has rich data functions, bringing together various practical data functions of Douyin, including the latest industry information, Douyin official platform links, popular products, popular data, account diagnosis and other practical tools.

Most of TooBigdata's data can be viewed for free, which is sufficient for general users.

For example, the TOP100 popular sales data on Douyin can be viewed for free on TooBigdata. Friends who have Taobao Douyin accounts can use it more often.

6. Shake Da Da

Open the official website link, scan the QR code via WeChat to log in, and then you can enter the DouYa big data workbench.

The DouDa big data workbench is divided into three parts: the left & top navigation bar and the daily information display area in the middle.

The navigation bar on the left and top is the compass of the entire DouYida website, and is a quick channel for creators to access more detailed data pages.

The middle part directly displays several important data that must be viewed every day:

1. Operation account monitoring

Creators can place their operated accounts here to easily understand the changes in likes and fans of multiple accounts.

2. Monitoring data dashboard

The data of competitors will be displayed in this area, and data monitoring of any video will be launched online this week!

3. Service support and information

Product usage help documents, the latest industry information, and DouYuda product upgrade announcements will all be displayed in this area.

4. Summary of hot topics

In order to help creators grasp the content situation on the Douyin platform more quickly, we directly display the accounts with the most followers that day, the most popular videos in the past day, and the most popular music in the past week.

7. New list

Xinbang started out as a WeChat public account ranking company, with a rich and accurate data resource library. With the explosive popularity of TikTok, a TikTok account ranking list has now been launched.

On the new Douyin rankings, you can view the top Douyin accounts in various fields, including entertainment, technology, automobiles, food and 19 other fields.

The data dimensions of the Douyin accounts on the new list are very clear: the number of new works, the number of reposts, the number of comments, the number of likes, the number of new fans, the cumulative number of fans and other indicators are clear at a glance.

If you want to know the situation of your Douyin account in the field, just go to Xinbang and look at the rankings. However, compared with the previous professional-level Douyin data analysis tools, the functions of the new list are slightly weaker.

In addition to Xinbang and Kas Data, the other three Douyin data analysis tools have corresponding WeChat mini-programs. When it is inconvenient to use a computer to analyze data, you can also search for mini-programs for data analysis (just search for the corresponding tool name).