APP operation tips: How to retain users for a good APP!
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You know APP development, but do you know APP operation? Now there are countless APPs in the entire application market . The traffic dividend period has passed, and it is even more difficult to operate an APP well! A successful APP operation is more about observing half-year retention, or even annual retention. It can be seen that APP operation is a very arduous task! If you want to operate an APP well, you must be prepared from the beginning of APP development; consider clearly who the target consumer groups of the APP are? What are the user's pain points? And what capital does your APP have to keep users for a long time? How will you fight this difficult battle? Now, many APP operators are racking their brains to think about how to extend the life cycle of APP users and make them survive for a long time! So, what should a good APP do to better retain users, improve user stickiness, and thus extend the user life cycle? APP operation, these indicators have important reference value (1) Actual number of users Data speaks for itself, but data can also deceive people! When operating an app, you should be more concerned about the number of real users, rather than just looking at the number of downloads and installations. These two data are very fictitious and cannot truly reflect whether users are using your app. Therefore, the real number of users should be more observed, such as user activation rate, user activity and retention, which are the real users; (2) Weekly, monthly, quarterly, and semi-annual activity As mentioned above, the indicator for evaluating a good APP application is the half-year retention or even one-year active retention! The user activity indicator can help APP operators better understand their users! (3) APP user retention rate (daily, weekly, monthly, quarterly, half-year, etc.) APP user retention is more of a consideration under the premise of being active. How can users be retained if they are not active? Therefore, after having activity, we need to consider user stickiness, that is, the retention problem! How to retain users? You can use the activity SDK embedding function of the activity box to continuously push activities in the app to make users more active! (4) APP user churn data While keeping active users, we must also understand the reasons for user loss, monitor the APP user loss rate, and analyze the shortcomings of the APP through data ! We can also draw user portraits to describe the various situations of user loss, which will be more helpful for subsequent user operations ; What are some practical ways to retain users in APP? (1) In-app activity push Activity push and content push are actually similar! Push existing activities to achieve the purpose of user activity and retention! APP application activities need to use third-party tools to embed points through activity SDK to capture basic user attributes, such as gender, region, etc. You can trigger targeted activities for different users, push them accurately, and avoid user loss! Activity triggering and accurate activity push within the APP application. (2) The APP adds a user check-in function; Users’ daily check-in can effectively boost user activity and improve retention rates . When the user signs in, the APP will trigger a lottery to reward the user. Of course, if a user suddenly stops signing in, the system can push a reminder to the user to sign in quickly; (3) Starting from the product itself, constantly update the APP functions The nature of the product is closely related to user retention. If your product is like shit, it doesn’t matter how well you operate it! If your product is powerful and can hit the user’s pain points, operations will be the icing on the cake! Therefore, if you want to improve APP user retention, you should make the product better! (4) Precision channel promotion APP "Broad-net" promotion can increase awareness and APP downloads to a certain extent, but most users are not accurate! Therefore, accurate promotion from the beginning can reduce unnecessary detours in subsequent operations! You can analyze which channels users download APP from, the conversion rate of these channels, and the user activity, so as to carry out accurate promotion for accurate channels! Of course, when promoting, you should also promote Apps in relevant forum sections and target user groups! (5) Communicate with users regularly and pay attention to user feedback The reason why users are not active and why users are lost is definitely due to the product; therefore, APP operators should pay more attention to the problems encountered by users in operation and the opinions raised by users; when problems occur in user operation, product operators should promptly respond to users' questions and solve problems in a timely manner; when users make suggestions for the product, they should express their gratitude and submit the suggestions to product personnel for evaluation! There is always a reason for the emergence of every APP! For APP operators, APP is like their own children, which need to be cultivated slowly! The road to APP operation is still long! The editor has little experience. The above are just some of the more practical methods that the editor has mastered to improve APP retention. I hope it will be helpful to everyone! Mobile application product promotion service: APP promotion service Qinggua Media information flow The author of this article @活動盒LIN帅哥is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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