Douyin agent operation: interpretation of Douyin live broadcast gameplay

Nowadays, everyone has Douyin, and everyone can watch videos and do live broadcasts. But if you want to get a lot of traffic, you must learn how to operate it. Even if you don’t have as many operations teams as Internet celebrities, as long as you understand the rules of the platform and take shortcuts, you don’t have to worry about lack of traffic. Today, Feng Chao, editor of Jimifeng Technology’s professional Douyin agent operation company, will tell you how to play Douyin live streaming. Let’s take a look!

Generally speaking, the pricing of live broadcast products should follow the following three principles:

Douyin agent operation: interpretation of Douyin live broadcast gameplay

1. Choose products that match the anchor’s characteristic labels;

2. Product selection is differentiated to cover different needs;

3. Make full use of gifts and low price incentives for high-priced products.

After the preliminary preparations are completed, in order to maximize the traffic for the live broadcast, in addition to the fans accumulated during the normal short video operation stage being able to be directed to the live broadcast room, so that the live broadcast room has its own traffic base, the brand also needs to conduct centralized preheating on the site 3-5 days before the live broadcast begins, focusing on event theme preheating and user mental education for watching the broadcast, exploring the hot spots of the event and increasing users' attention and expectations for the event.

How to play Douyin live broadcast:

1. Store broadcast method

4 hours of live broadcast time is the current minimum tolerance for live broadcast time, which can only be exceeded and not lowered. The previous article has explained to you how to broadcast in a store that cannot work in 24-hour shifts.

This type of live broadcast room is mostly dominated by well-known brands and vertical categories. They relatively do not pay attention to video quality or the videos are relatively simple. They simply display vertical products and rely on extending the live broadcast time and labeling the account to increase the accuracy of fans to obtain accurate traffic recommended by the live broadcast city square.

The number of people online per unit time is small, but the total sales volume is very high. It has low requirements for anchors and is suitable for large-scale quantitative copying. A set of scientific methodologies can be used for N live broadcast rooms at the same time.

2. Low price vertical pull

Low-cost vertical pulling is more suitable for vertical live broadcast rooms, and is more suitable for factory live broadcasts. The live broadcast of the factory can create a trust endorsement, allowing consumers to clearly recognize that it is real and effective, and want to believe in your low prices. You can promote your "personality". The person here may not be a person. "Factory direct sales" can actually be said to be a kind of "personality".

Use low-priced goods to impress customers to place orders, thereby giving the account a correct mark. Short-term order signing and review interactions will activate the live broadcast recommendation mechanism, thereby pushing the live broadcast to the live broadcast plaza and obtaining a large amount of recommended traffic.

3. Pure buying method

2021 is the big year for globally recognized well-known brands to enter Douyin short video. Many brands have also planned their live broadcast budget for Douyin short video. Therefore, what well-known brands lack the least in Douyin live broadcast is money for promotion, which is also a more traditional way of buying traffic. But we should pay attention to one problem. Don't over-deify the "importance of pitchers". The so-called high ROI must be achieved under the condition of high matching of people, goods and fields. Sending a fool to pitch for Lao Luo can also produce a good ROI.

Therefore, we must be objective. The basic items are the high-level matching of people, goods and the field. An average pitcher is a necessary item, and an excellent pitcher is only a bonus item. When the basic points are so few, adding more points will be useless. The best pitcher will definitely exist for a long time. Pitchers focus on experience, especially experience in a specific category, but pitchers will never become the basic item of a live broadcast.

4. Live broadcast method of personal account

There is no need to explain this type of account, as everyone knows, the video writing ability and live broadcast ability are handled in parallel, the video promotes the personality, and the live broadcast room is used to install and cash out. A typical "people selling goods" model, this type of account requires a large investment and a long time to live broadcast, most of the time one person carries the entire business, and it is difficult to copy.

The above is about Douyin agency operation: the interpretation of Douyin live broadcast gameplay is shared here, I hope it will be helpful to everyone! Jimifeng Technology is a short video agency company dedicated to Douyin agency operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, and Douyin sales.

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