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1. Mini Program Name Setting 1. The name of the mini program can be composed of Chinese characters, numbers, English characters, and symbols ("+"). The length is between 4 and 30 characters. One Chinese character is 2 characters.
2. The name of the mini program must not be the same as the existing subscription account or service account of the public platform. If it is prompted as a duplicate name, you need to change the name and set it up.
2. How to rename a mini program
Modification path: Log in to [WeChat Public Platform Mini Program] > [Settings] > [Basic Information] > [Mini Program Name] > [Modify].
After the administrator scans the code for verification, you can enter the modification page. When the modified name hits the protected word, further review and approval are required before the modification can be successful. After the name is successfully modified, the original name will be released immediately.
3. Mini Program Keyword Search Priority and Weight
The search priority of mini program keywords is: keywords in the name > keywords in the introduction > promotion keywords. In addition, the ranking rules and weight ratios of searches are as follows:
1. Mini Program launch time: The earlier the launch, the greater the advantage and the more exposure (5%)
2. The more times the exact match keywords appear in the promotion keywords, the higher the ranking (10%)
3. If the keyword appears once in the name, and the shorter the name is, the higher the ranking (35%)
4. The more WeChat Mini Program users use it, the higher its ranking will be (50%)
Notes on naming mini programs
1. Duplicate name processing:
1. The mini program and public account of the same entity can have the same name. If the name modification is suspected of hitting a protected word, the review time will be within 7 working days.
2. If your corporate trademark, organization name, or other name is infringed, you can file a complaint through the public platform’s infringement complaint process to regain the right to use the name.
2. Number of name changes
If the name of the Mini Program has been changed more than twice before it goes online, if you want to change the name again, you will need to wait until the Mini Program is released before going through WeChat authentication. There will be an entrance to change the name during the authentication process; if the Mini Program has not been released, there will be no entrance to change the name even if the Mini Program goes to WeChat for authentication.
There are two more points to note:
1. Personal Mini Program: There are 2 opportunities to modify before release and 2 opportunities/year after release.
2. Enterprise Mini Program: There are two opportunities to modify it before release, and it can be modified through WeChat authentication after release.
3. Keyword related details
1. The Mini Program introduction can be modified 5 times per month.
2. A maximum of 10 keywords can be configured for mini program promotion, and changes are allowed 3 times a month. The review time is 7 working days.
3. If any one of the 10 keywords fails the review, it cannot be put into use. Therefore, it is recommended to add all 10 keywords at one time.
4. Key points for setting keywords: popular, relevant, and less competition.
Tips for naming small programs
1. It is better to start early rather than late
The launch time of mini programs accounts for 5% of the overall ranking. Compared with similar companies that entered the mini program market later, those that entered the market earlier can have more user groups, so they will naturally be ranked higher.
2. Name selection
Closely follow the public's search habits and patterns, and choose short words and hot words as much as possible. You can use the "WeChat Index" to check whether the word is popular enough.
3. Keyword Selection
In terms of keywords themselves, there are brand words, competitor words, product words, crowd words, etc. No matter which one you choose, you must closely integrate with the industry characteristics of the mini program itself on the one hand, and consider user search habits on the other.
For example, when eating, search for hot words such as food, catering, and hot pot. By associating the words that are used more frequently in the industry in which the mini program is located, there will be a higher probability of display. If you are not sure about the hot words in your industry, you can check them through the WeChat Index.
4. Situations where keywords are not used
If your mini program name does not contain the target keyword, but the mini programs in the top 5 rankings all contain related words, you should abandon the target keyword.
At the same time, there is no need to use promotional keywords. On the one hand, the ranking weight of the name is much higher than that of the promotional keywords and introduction keywords. On the other hand, if the ranking cannot enter the top 5, no matter how popular the keywords are, there will not be much traffic to the ranked mini program.
Naming adaptation methods for different industries
1. Brand and industry protection type: directly using the brand name
Examples: Mobike, JD.com, Toutiao.
If the name is already registered, you can add iconic English letters before or after the name.
Examples: KFC+, Xiaomi Mall lite, iRideshare.
2. Retail enterprises: region + modifier + product type Examples: Guangzhou fashionable women's clothing, Shenzhen high-end women's shoes, Chinese ethnic clothing.
Related associative words: high-end, trendy, fashionable, boutique, literary style, new style, big brand, creative, etc.
3. Wholesale enterprises: region + product category + trade form + organization type Example: Guangzhou + mink coat + wholesale + market
Related associative words: wholesale, factory, manufacturer, processing, procurement, supply, direct sales, production, customization, market, etc.
4. Applicable method for local service enterprises: Region + service type Examples: Tianhe fitness, Baiyun door-to-door manicure, Guangzhou housekeeping service, Yuexiu door-to-door locksmith.
Related associative words: Tianhe, Baiyun, club, expert, service, platform, takeaway, private customization, health care, etc.
5. Franchise-type enterprises: region + industry + franchise type Examples: Yuedong milk tea franchise, Heytea franchise, Pearl River Delta catering franchise, Zhengxin Chicken Steak franchise.
Related associative words: China region, franchise, brand, investment promotion, community store franchise, agency, chain, project, etc.
Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764
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