How to determine whether a website’s traffic is fake?

Judging whether a website relies on inflating traffic to rank is our topic today. Anyone who has been doing SEO for a while knows that for websites ranked within the top 20, traffic can affect their ranking. Many SEOs think of relying on software or manual methods to increase traffic to obtain rankings.

So if we want to analyze whether a competitor is cheating, we used to check external links and friendly links, but now we can’t see them. Only individuals can check them on the Baidu Webmaster Platform. Below I will summarize and analyze how to tell whether a website is ranked by brushing traffic.

How to determine whether a website’s traffic is fake?

1. Analysis and comparison of other websites

First, analyze your industry and then analyze based on your current keyword to see if the user needs of this keyword are addressed worse than those of other websites on this page. Don’t just judge by whether the website has any other cheating, such as keyword stacking or not using alt, because Baidu will compare it with other websites ranked for this word.

2. Use tools to check whether there are any abnormalities in the ranking

Secondly, check the keyword ranking of the website through webmaster tools (webmaster tools Aizhan 5118, etc.). If only one keyword ranking homepage appears at this time, and the rest of the rankings are relatively low, it may be fake. Of course, this can only be used as a reference factor.

3. Search through search engines

Just now we only understood whether this website cheated by inflating traffic on Baidu, so next we will use "360" and "Sogou" to check whether the keywords ranked on the homepage of this website are also ranked well in other search engines. Or maybe this website is not even ranked in the first five pages of other search engines, or maybe this website is not even crawled and indexed by other search engines. Then it can be proved that this website is cheating. (Assuming that crawling is not blocked) Generally speaking, if it is a website that uses black hat technology, Sogou's recognition of black hat technology is far superior to other search engines.

Summary: This article mainly explains how to judge whether a website is cheating and increasing traffic. Of course, I am not here to guide you to increase traffic. First, you will be severely punished. Second, even if the ranking goes up, what should we do about our ultimate goal, which is to make a deal? We still need to think carefully.