How to effectively identify malicious clicks? How can websites prevent malicious clicks?

If you are a bidding veteran, you should know that in the process of operating your account, you will often encounter malicious clicks from your peers. If you fail to discover the malicious clicks in time, you will waste a lot of promotion costs. Therefore, it is very important and necessary to know how to exclude malicious click IPs. So, how do we determine whether it is a malicious click? How to effectively identify malicious clicks? How can websites prevent malicious clicks? Let’s follow Feng Chao from Dongguan to find out more!

How to effectively identify malicious clicks? How can websites prevent malicious clicks?

First: Check the number of visitors and IP addresses of that day in all sources of Baidu statistics. If the difference between the two is too large, it is very likely a malicious click, because the number of visitors is calculated based on cookies, and repeated visits within a day are counted as one. However, if a malicious clicker uses the same computer to click within a day without changing the IP address, then Baidu has already locked it as a malicious click. However, if it changes its IP to make malicious clicks and does not delete the cookies, the difference between the number of visitors and the number of IPs will be very large.

Second: Compare the bounce rate in recent days (if it is a single-page website, whether the bounce rate is 100%).

Third: Check the number of visits and clicks in the promotion overview of Baidu Statistics. If there is a malicious click, the page will be closed as soon as it is clicked. At this time, the difference between the number of visits and the number of clicks must be very large.

Fourth: In search promotion, check the words with the highest bounce rate to see if there are certain words with a large number of clicks and a bounce rate of up to 100%.

Fifth: In the promotion overview, check the arrival rate of the entire website. If the arrival rate has dropped suddenly compared with the recent days, and there are no problems with the website itself, then it is very likely that it has been maliciously clicked. The other party clicked the promotion link and closed the webpage, causing the arrival rate to drop suddenly.

Sixth: Check the data report and invalid click report. If the number of clicks in the second-level filtering is very large, it is generally malicious clicks.

How to effectively identify malicious clicks? How can websites prevent malicious clicks?

Method 1: Using Baidu Statistics

Look at the IP address details of "real-time visitors" in Baidu statistics. This is a common method used by most SEMers. Then block the IP addresses of visitors who repeatedly click on ads or have repeated identification codes. However, this method has a flaw. It can only check nearly 500 pieces of data.

Method 2: Obtain the opponent’s IP address

Disguise as a customer to communicate with the competitor's customer service and ask him to click on our website. This website can be our own or we can create a new website with a free domain name and foreign space, and use Baidu Statistics to obtain the opponent's IP address, so that these IP addresses can be blocked.

Method 3: Do not abuse third-party anti-malicious click software

There are many anti-malicious click software on the market, but they are not perfect at present and have many loopholes. They cannot accurately judge the malicious click IP and may even backfire and increase costs. It is better to use Baidu's own anti-malicious click function and add an unnecessary anti-malware js script on your own website.

Method 4: Using Shangdun Tools

The Shangdun tool can be used to monitor the number of visits by visitors within a certain period of time, and then block the IP addresses of malicious clicks. Shangdun can be used to manually display blocking, policy blocking, and invalid click filtering, so as to prevent problems before they occur. Shangdun can also block and filter invalid visitors' retrieval and clicks on customer promotion information, thus saving customers' promotion costs.