How to write an awesome soft article title? Here are 19 routines and cases
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Introduction: It is said that to see whether a person is beautiful or not, you have to look at her face, and when looking at a person's face, the most important thing is to look at her eyes. To determine whether a soft article is good or not, the first thing we look at is the title . It is crucial whether the title is attractive and can catch the readers' attention, especially for soft articles on the Internet. An unattractive title will have no click-through rate . Therefore, from the perspective of soft article writing, how to write the soft article title is the most important link. : : : : : : : : : : : : : : : Such titles should be interesting, inspiring, and suspenseful, and should be able to trigger answers in the main text. Classic soft article titles: "What made his beloved car go down the road of no return?" (the title of a soft article written by the author for an anti-rust product) "What happened in the past ten years" (the title of a soft article for XX red wine) "Is high-end lactic acid pork a scam?" (the title of a soft article for XX food) "How did I rise from failure and move towards success?" (the title of a soft article for XX training) 6. Charm and suspense with "secrets". Just like everyone likes to hear all kinds of truths, the human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, the titles of revelations often attract more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the magic show ends every year, there will be a wave of revelations on the Internet, and related posts will also be heatedly discussed. Keywords commonly used in this type of title: secret, trick, truth, behind the scenes, special trick, etc. Classic soft article titles: "Lose 10 pounds in half a month, the secret is revealed for the first time" (the soft article title written by the author for XX weight loss products) "Behind the hot sales of Jingzhimei" (the soft article title of XX cosmetics) "Nine ways to triple sales performance" (the soft article title of XX training) "Be careful of being ripped off! The shocking secret of building a website at a low price" (the soft article title of XX virtual operator ) 7. Scare people with "danger" The scare-style titles were first seen in soft articles for health care products. The intimidating method attracts readers' attention to the soft article, especially patients with certain diseases, who can resonate more after seeing the relevant soft article! Later, this intimidation method began to change and turned to stating a fact. The fact provided can make others realize that his previous understanding was wrong, or create a sense of crisis. Classic soft article titles: "High blood lipids, a precursor to paralysis!" (soft article title of XX health products) "Oh my god, bone hyperplasia is killing people!" (soft article title of XX health products) "A 30-year-old has a 60-year-old heart" (soft article title of XX health products) "Two-thirds of your life is spent in bed, why not choose a good mattress?" (soft article title of XX mattress) "If you don’t care about calcium and vitamins, please continue to drink this soy milk" (soft article title of XX food) 8. Calling people with "questions" How to make readers feel closer with soft article titles? The easiest way is to say hello, just like the Chinese will ask when they meet, "Have you eaten?" Obviously, dialogue, asking questions, or calling people by name often attract more readers' attention. It is even possible that some people who are not asking questions by you will pay attention to the soft article because they are curious. Classic soft article titles: "XX, XX, they are all here, how about you?" (Soft article title written by the author for a certain event) "Like Shanghai, would you like to fly here?" (Soft article title of Sina Shanghai Station) "People born in 1982, come and have a chat" (Soft article title of XX product) "Who else wants IELTS, TOEFL, CJ RE study materials?" (Soft article title of XX training institution) 9. Use "fun" to attract people. A good soft article title will often be remembered by readers after reading it. This is due to the language used by the soft article creator. Vivid, humorous and witty language can make the title lively and playful. Appropriate rhetoric and the effect of homophony can make readers have endless aftertastes after reading, and even be willing to spread word of mouth. Classic soft article titles: "Get rid of the 'spots' quickly and don't allow 'acne' to remain" (XX anti-acne cosmetics soft article title) "Lithium can make things clear" (XX mobile phone battery soft article title) "The shameless era is over" (XX lotion soft article title) "Men and women who are in hot love don't sweat because of XX air conditioner" (XX air conditioner soft article title) 10. Suggestive titles that move people are titles we often see, especially when doing promotional activities, such encouraging titles are more common, but if suggestive titles want to break the routine, it takes hard work. The author suggests that you can start from the rebellious mentality of people and don't let them do anything, so that readers will often think about doing something. Classic soft article titles: "Never start a business just to become a boss" (XX investment soft article title) "Fruit Extract Recommendation: Drink Hot Fruit Extract in Winter" (XX beverage soft article title) We have just introduced the use of "emotion", "interest", "events", as well as "intimidation", "questions", "decryption" and other methods to write soft article titles to attract readers' attention. This is basically considered "active attack". Is there a way to create a good soft article title without spending too much brainpower? Of course there is. The following will teach you how to use, or use some people, events, and hot spots to write attractive soft article titles. 11. Borrowing "celebrity". Anything about celebrities is of concern to the public, whether it is their work, their life, or their interests, etc. If the things or products you promote can be associated with celebrities and borrow the gimmicks of celebrities, it will surely attract the attention of many readers. I remember that after Lin Dan won the championship at the Beijing Olympics, he threw his shoes into the audience. The next day, no less than 10,000 Lin Dan championship shoes appeared on Taobao . This is the star effect. Classic titles: "The Secret of Zhao Yazhi's 20-Year-Younger" (title of a certain cosmetics soft article) "Li Bingbing's Favorite Bags" (title of a certain brand of bags) "Gong Li: L'Oreal, You Deserve It" (title of a certain cosmetics soft article) 12. Borrowing "experts" In the information society, in addition to public celebrities, there are some recognized experts in all walks of life, such as Teacher Fu Wei in the SEO field and the author in the soft article field. With the help of these experts or these well-known institutions, we can make a voice from their mouths to attract everyone's attention! Classic titles: "Income of tens of thousands of yuan a day, the business experience of entrepreneurial experts" (title of a soft article written by this site for a certain investment agency) "PS Master XX tells you how to draw a watermelon" (title of a certain training institution) "PHP experts teach you how to hide files" (title of a certain training institution) 13. Borrowing "hot spots" Seize the hot events and hot news in the society, and use them as the source of soft article title creation. Through the public's attention to social hot spots, guide readers to pay attention to soft articles, and increase the click-through rate and reprint rate of soft articles. Soft article writers can use Baidu's search rankings to pay attention to recent hot events. The hot topics here range from the Olympic Games, the World Cup, and the Shenzhou VI spacecraft landing to the labor shortage in society and the rush to pre-order flowers for Christmas . Classic titles: "Shenzhou VI uses Patriot USB flash drives that can be repeatedly erased and written tens of billions of times" (the title of a digital soft article) "Faced with a "labor shortage", how can companies leverage e-commerce " (the title of a soft article written by this site for a witkey website) "Christmas flower reservations are popular on flower websites" (the title of a soft article written by this site for a flower website) 14. Borrowing "popularity" In the time on the Internet, some popular words appear every once in a while, from "Hold on" and "You know" in the past two years, to "I can't afford it" and "I won't even give you 100 yuan", to Jackie Chan's recent catchphrase DUANG~~DUANG~~. The use of these high-frequency popular words can attract readers' attention to a certain extent. "Completely crush the "crazy stone"" (XX medical soft article title) "How can you hold on when the iPhone 5 lottery is in progress" (XX activity soft article title) "DUANG, the housing price has really dropped" (XX real estate soft article title) 15. Borrowing "culture" Use poems, idioms, ancient Chinese, proverbs, two-part allegorical sayings, colloquialisms, industry professional terms, military common language, foreign languages and dialects, names of people and places, film and television opera songs, etc. to create soft article titles, enhance the "cultural cultivation" of soft articles, and reduce their advertising flavor! " The first video challenges CCTV: Same roots but different fates, it's too urgent to fight each other" (XX video network soft article title) "House prices fall, people only ask but don't buy, agents only ask for "If You Are the One"" (XX intermediary soft article title) "Shuanghui shed tears" (XX food soft article title) Finally, let's learn some other commonly used soft article title writing methods: 16. Exaggerated soft article titles use exaggerated or even radical views on a certain event or a certain point of view to attract readers' attention and generate interest in the content of the soft article. Classic titles: "A 30-year-old has a 60-year-old heart" (XX health product soft article title) "Tens of thousands of citizens "night raid" XX home appliance store" (soft article title written by this site for XX home appliance store) "The health of 2 million people is related to this point of view" (XX health product soft article title) 17. Historical soft article titles China has a history of about 5,000 years. When mentioning the most XX things in XX history and XX dynasty, it is bound to cause a sensation and attention. By taking advantage of this feature, when writing soft article titles, you can use the most XX things in history to attract readers. Classic titles: "The most crazily sold women's clothing in history, out of stock N times" (XX Taobao store soft article title) "The most cost-effective group purchase in history is tonight" (the soft article title written by this website for XX shopping mall) "The most popular soft article training course in history" (the soft article title written by the author) 18. Comparative soft article titles This type of soft article title shows its superiority by comparing itself or its peers, so that readers have a deep understanding of the uniqueness of the product or service to be promoted in the soft article. From the contrasting soft article titles, we can also evolve and create changing soft article titles and selective soft article titles. Classic titles: "XX brand service, beyond the scope of the national "three guarantees" service" (the title of the soft article written by this site for XX shopping mall) "Chinese public relations face a crossroads: go left or right?" (the title of the soft article of XX public relations company) "Wuliangye no longer attacks the party, government and military markets" (the title of the soft article of XX wine) 19. Digital soft article titles How powerful are numbers, what kind of spiritual impact can numbers give people, and how great the effect of huge data will be? These questions do not need to be answered. We only need to think seriously about how shocked our hearts are when we encounter numbers. Shock one's soul from numbers, find answers to curiosity from numbers, and gain strength from numbers. Classic headlines: "Look, he is the 90,000th M-Zone person!" (Mobile company soft article title) "5 days, earn 3,800 yuan!" ( Financial product soft article title) "Material China: Photoshop a beautiful LOGO in five minutes" (XX website soft article title) The author of this article @鸟哥笔记-铁南 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, information flow advertising, advertising platform |
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