Eight "cheating" methods for APP promotion to solve the APP application promotion road

Eight "cheating" methods to promote APP applications

Nowadays, the popularity of APP is almost as high as that of real estate. Under the influence of the mobile Internet industry, a large number of traditional developers have entered the field of APP, including those in finance, CRM software sales, real estate, etc. The way of scanning QR codes to download APPs is everywhere. Many traditional developers don’t know that the APP industry has already become a red ocean. These people are standing on the “beach” and are preparing to “get into the water”. In order to increase the number of users, show data to investors and realize their dream of getting rich in the future, those APP developers in this red ocean are using all their tricks to promote their APPs. These methods are all techniques for promoting APP in an abnormal way, and they are also what the author heard from others. From their promotion methods, I can see the shadow of the SP in the past.

The first one: brush the list

The exposure of the chart manipulation was at the end of 2010. It may have been very popular before that, and later this topic was exposed by a large number of industry media. The famous exposure incident at that time was that Renren forgot to turn off the cheating device, and as a result, the traffic exceeded that of Yahoo. Ranking manipulation is very popular in the industry, but it is still a bit confusing for people outside the industry. The so-called ranking manipulation is to download fake apps of one's own on the AppStore in order to get a chance to rank high and thus gain real users. This is similar to SP’s self-consumption business back then. In the early days of manipulation of the rankings, the main focus was on the AppStore. Later, Apple continued to modify the ranking algorithm, causing the cost of manipulation to continue to rise. The current ranking manipulation has spread to the Android channel. The main reason is that due to the centralization of channels and the growth of APPs, there is a situation of "too many monks and too little porridge". The top ten Android channels in China have also become targets for ranking manipulation. Ranking manipulation has destroyed the ranking mechanism of app stores and made many app store operators "miserable". The people who suffer the most are the people in AppStore. Their algorithms are constantly cracked and they have to modify them every day. At the same time, the manipulation of the rankings has also made those organizations earn a lot of money, but the only ones who can afford to manipulate the rankings are the rich. Developers are still far behind and can only sigh in despair.

Second type: Points wall

If the first method is aimed at traffic platforms, then the second method is aimed at users. In order to promote advertisers' apps, hundreds of domestic advertising alliances have to use more talented methods to stimulate users to download their apps. This is the points wall. For those apps with a points wall, when users encounter levels during use, they have to click on the pop-up points wall to download the app in order to get a better chance of "resurrection". Of course, the points wall is also developing ahead of time. The previous points wall accumulated points and exchanged them for gifts, but now the points wall directly gives money. Ever since Apple cracked down on ranking manipulation, people have become more honest, so the points wall has become the second means of ranking. Compared with the first method, the users of the points wall are still very real, but their activity level is a bit lower.

The third method: Brush comments

I didn’t know much about the issue of brushing comments before, but after seeing the popularity of “flAppybird”, many APP developers suddenly discovered that brushing comments could also make it to the AppStore rankings. So, each company’s brushing machine was started again to brush the comments. As a result, I saw an article last week saying that Apple punished an APP and deleted 40,000 comments. Imagine how troubled the operators of the Apple list must be, fighting these cheaters every day to maintain normal rankings. For the sake of AppStore and download volume, promoters from various industries are really using all kinds of tricks to target AppStore.

The fourth type: creating a shell-changing app to attract traffic

This is the latest discovery. The AppStore has a period of exposure opportunities for the latest apps on the shelves, which can bring some original traffic to the new apps. It is also a means of support for new apps by the AppStore. However, this method seems to have been discovered by many developers with bad intentions. They develop an app, submit it for online release, then change the skin of their own app, give it a name, and submit it again, constantly changing the skin and name. Therefore, every short exposure opportunity can bring some traffic. In this way, every app adds advertisements for the same app, which is equivalent to diverting traffic from the AppStore. I just want to say, what a talent.

Fifth: Pirated copycat apps

Compared with the fourth method, the fifth method is very unethical. It is to copy or pirate other people's APP, then add advertisements, upload it to a third-party app store, earn traffic and money. Some small and medium-sized advertising alliances do not have developers to do their advertising, so they copy or pirate other people's APP, put advertisements, and make money by attracting traffic. They work like an assembly line, pirating hundreds of apps in batches and adding hundreds of advertisements. As the saying goes, a little bit of accumulation makes a lot, and it can always be converted into traffic, either by directing traffic to their own apps or by selling advertisements to make money. Of course, this is also a means of promoting apps. If one day you download Sina Weibo, WeChat, QQ, etc. with advertisements, it must not be real.

Sixth: Default installation

Every time I open QQ, I often see a large number of silent channels in the group. I wonder how many users have been affected. The so-called default installation means that when you are sleeping in the middle of the night, your mobile phone suddenly downloads a lot of apps. Then it opens automatically, connects to the Internet automatically, and then uninstalls automatically. When I wake up the next day, everything is exactly the same as before. However, the data was exhausted within a few days at the beginning of the month. There is really no difference between this and the original SP hidden button. The key is that the SP's secret deduction can also be used to find out who deducted the money, if it is silent. You have no idea which app on your phone did the bad thing. Silent things mostly happen because the phone has been rooted. Some apps obtain the highest level of permissions on the phone and then start working in the middle of the night. However, it is said that some apps with PUSH function can also install apps directly on mobile phones, which is the same as Trojan horses. So I would like to warn all viewers not to root your phone for no reason. Of course, there are also third-rate mobile phone manufacturers who pre-install some silent apps in their phones for money. This is a dark path. However, if operators see this method, they will probably like it very much and sell a lot of traffic. Therefore, please go to regular websites, download regular APPs, and do not root your phone easily.

Seventh type: Virus App diversion

The seventh APP promotion method is basically the same as the sixth one, the only difference is that it is more harmful. Take some well-known apps and make them into viruses, and control countless mobile phones, just like controlling thousands of troops. With one command, hundreds of thousands of apps will download your app, and your app traffic will naturally increase.

Type 8: Using countless second-hand mobile phones to increase traffic

Last time, someone exposed on WeChat that someone used a lot of second-hand mobile phones to increase traffic, but the post was quickly deleted. From this we can see that using large quantities of second-hand mobile phones to brush APP is also a business. On the one hand, the data is real, and on the other hand, the activity can be controlled. Today’s advertisers require not only activation but also activity, which puts considerable pressure on channel operators who promote APPs. As the saying goes, "The higher the virtue, the higher the evil." Through automatic downloads and activations of thousands of copies, we can also create many active users.

Finally, let me share some of my thoughts. Most of the people who are starting APP businesses now are not really doing it for their dreams. The one who is really doing it for his dream is Lei Jun. The one who doesn't want KPI is Zhou Hongyi, who does it for the product. These people are really doing it for their dreams. But what are these APP entrepreneurs doing it for? On the one hand, it is for investment, to get a lot of data as soon as possible to get investment. On the other hand, it is to make money. There are countless investors who also want to make money. They invest in a product and want to cash out through IPO as soon as possible. Through the interfaces of those APPs and their methods, we can see the endless greed of the "people" behind the APPs. The bubble of products and the bubble of capital are spreading throughout the industry. Many APPs are ultimately just a flash in the pan. When prosperity lags behind, only those who truly make products will achieve success and realize their dreams.