10W+ popular article titles and copywriting optimization tips!

As a self-media person, I believe everyone has a dream of writing a 100,000+ popular article, but only a few people can do it.

In fact, whether an article can become a hit is not just a matter of luck. The first factor that determines whether an article can become a hit is the title, and the second is the content. The title is the eyes of the article. The quality of the title directly determines whether the article will be read. The content is the brain of the article. The quality of the article directly determines the completion rate and forwarding attention of the article.

Therefore, the title and content of the article are the two most important keys to the article. If these two points can be done well, the data in all aspects of the article will naturally not be too bad. Today I will share with you the writing skills of titles and copywriting.

A title

(1) Three elements of a good title:

1. Have a selling point: It must be something that users want, such as hot news or issues that everyone is generally concerned about.

2. Don’t be a clickbait: Exaggerated titles could attract attention in the past, but on the one hand, people have become numb and disgusted with such titles, and on the other hand, many self-media platforms are also cracking down on such titles, so try not to use them.

3. Interesting: It is better to be humorous. After all, people read articles to relax and have fun. If it is too serious, naturally not many people will like it.

(2) How to choose a good title:

1. Arabic numerals are mostly used for display, which is simple, intuitive and highly recognizable. For example: With the Weidian Taoke model, you can easily earn 10,000+ per month. If you write 10,000, it will definitely not be as direct as 10,000.

2. Use more question sentences to create suspense, and people who want to know will naturally click to read. For example: What Internet startup projects are good in 2019?

3. Gossip and curiosity. In fact, it is not necessary to use entertainment news for this purpose. Internet articles can also be used. For example: I heard that the weight of a Douyin account has nothing to do with the content. Is it true? XXX will reveal it to you.

4. Subvert traditional cognition and arouse people’s curiosity with titles that go against daily thinking. For example: I want to be a man who is difficult to get along with. This topic is still very attractive, because according to traditional concepts, one must be easy to get along with. So if you want to know why I want to be a man who is difficult to get along with, then click in and take a look.

5. Use contrast, because contrast is stronger, especially the strong contrast between the rich and the poor. For example: the difference between a monthly salary of 4,000 and a monthly salary of 40,000. Most people have a monthly salary of 4,000, and everyone wants to know what it feels like to have a monthly salary of 40,000, so the contrast is strong and very eye-catching.

6. Riding on hot topics. This method is the most convenient and quickest way to create a popular article. Hot topics themselves attract a lot of attention, so it is easy to become a hit if you write in combination with hot topics.

7. Celebrity effect. This is similar to many books, named "Jack Ma Quotes", "Harvard Emotional Intelligence Course", etc. In fact, they may not be about these celebrities or universities, but these names themselves are attractive, so naturally people will read them.

8. Sharing of useful information. As you can tell from the title, the article is full of useful information. Naturally, many people will pay attention to and collect it, even if they will not read it carefully. For example, "My 10-year summary of Internet operations notes, shared with everyone"

(3) Title length

Nowadays, people use mobile phones to read articles. It is recommended that the title of the article should not be too long, generally within 20 words, short and concise. If it is too long, it will be difficult for people to read and naturally they will lose interest.

(4) Misunderstandings about Titles

When many people are thinking about article titles, they often only think about how to get more people to read my article. In fact, the role of the title is more than that. In addition to getting people to read my article, what is more important is to make readers willing to spread it for us. If a title can achieve these two goals, it can be considered a truly good title.

(5) How to choose a good topic

1. Read more titles of popular articles by peers and accumulate your own material library

2. Combine with current events

3. Combine holidays with many marketing calendars on the Internet, so you can plan ahead

4. Combine industry trends with the latest industry dynamics

5. Many platforms have hot lists. Based on the content of the hot lists, select keywords to select and create titles.

Second copywriting

(1) Copywriting Type

Before writing an article, we must determine the type of article, whether it is to share practical information, product soft articles, event promotions, etc. Different articles have different writing methods and directions. The most fundamental thing is to combine it with our purpose.

For example, if you want to increase your followers, then write more practical articles and knowledge-sharing articles; if you want to advertise, then write marketing articles; if you want to promote your brand, then write marketing cases and product introductions.

(2) Copywriting skills

1. The theme is clear and straightforward

It is better to be clear, straightforward, and direct in your opinions, because everyone is busy and has no time to read your preparations. Form your own writing style with "I" as the main focus, often use actual things happening around you as entry points, and have a strong sense of immersion, for example, it is easy to gain a sense of trust.

2. Fit the hot spots

I usually browse and read more on Tieba, forums, social networking sites, and apps to discover various hot topics, and then write around the hot issues.

3. Learn to communicate with readers

Starting from the reader's perspective, rather than your own, the key is to make the readers feel comfortable and happy when reading.

Use fewer long sentences and more short sentences so that it is less tiring to read. Use more everyday expressions. There is no need to use all kinds of professional terms. The more easy to understand, the better; this will bring you closer to users.

4. Use more data and quantify

Numbers give people a straightforward feeling. Whether it is listing cases or sharing practical information, they will bring a sense of trust, so we should use more data quantification.

5. Authentic Emotions

The content should be down-to-earth, not exaggerated or contrived, so that it can easily resonate with readers.

Author: Bu Jingyun

Source public account: Drainage Xiabu Jingyun