A collection of 50 promotional plans!

For marketing, there is no doubt that promotion is a necessary means.

How to use promotional strategies reasonably is something every marketer must learn.

It is impossible to have discounts, discounts, discounts all the time, price cuts, price cuts, price cuts, etc., first sell at a discount and then cut the price, etc. If you are not annoyed, your boss will be annoyed.

In fact, there are also various marketing methods such as illusion discounts, a moment of value, a dollar of value, critical prices, tiered prices, price reductions and discounts with 100% winning chances, and independent pricing.

Small words, big strategy, think carefully and experience it! !

Price discount

Option 1: Illusion discount – giving customers a different feeling.

Example: "Spend 100 yuan to buy a product worth 130 yuan." The illusion is that the discount is equivalent to a 30% discount, but I tell customers that it is a discount, not a clearance sale.

Plan 2 : Every moment counts - attract customers to come in droves.

Example: A supermarket offers a 10% discount on all products within 10 minutes. Customers have limited time to make purchases, but the flow of customers brings unlimited business opportunities.

Plan 3: One Yuan Value - a promotional strategy of giving up small gains for big gains.

Example: "Several products with a value of more than 10 yuan are on sale at a value of one yuan." Although these products appear to be losing money, the attracted customers can lead to cross-sales because it is impossible for each person to buy only one item. As a result, profits increase rather than decrease.

Option 4 Critical Price - Customer's Visual Error.

Example: changing 10 yuan to 9.9 yuan. This is a common promotional plan and is used very frequently. It is also called the decimal pricing theory. Its essence is to make the numbers on the left side of the price smaller.

Plan 5: Tiered pricing - Make customers automatically anxious.

Example: "Sell at full price for 1-5 days at the beginning of the event, 25% off for 5-10 days, 50% off for 10-15 days, and 75% off for 15-20 days." This automatic price reduction promotion plan was invented by an American businessman named Edward Fanning.

On the surface, it seems like a "risky" plan, but because it captures the hearts of customers, when it comes to promotions, customers are unlimited and the choices are great. If this customer doesn't come, another customer will.

Because if you don't go, others will, so the customers will definitely be the ones who surrender in the end.

Plan 6: Price reduction plus discount - giving customers double benefits.

Example: "All customers who purchase goods in our store can get a 10 yuan discount for purchases over 100 yuan, and can also enjoy an 20% discount." First reduce the price and then give a discount.

If a 40% discount is applied on a purchase of 100 yuan, the profit loss is 40 yuan; but if a 10 yuan discount is applied on a purchase of 100 yuan or more and an additional 20% discount is applied, the loss is 28 yuan. But the double benefit will induce more customers to sell.

Plan 7 : Independent pricing - a business strategy to strengthen sales promotion.

Example: For products between 5-10 yuan, let the customer set the price, and the deal is done if both parties think it is appropriate. When planning this, you must first consider the price fluctuation range of the product.

Giving customers the right to set their own prices is just a way to attract customers, and this right is also relative. Customers can only set prices within the price range provided by the products, which is an important guarantee to ensure that the restaurant does not lose money.

Plan 8 : Regularize accounts receivable - let customers see real benefits.

Example: Only 55 yuan is charged for a purchase of 55.60 yuan. Although it seems a bit "generous", it is still more profitable than a discount.

Plan 9 : Buy more, get more free – a disguised discount.

For example: Pay attention to the things you give away, such as "ginseng and antler products", which can be "ginseng and antler", "ginseng and antler wine" or "ginseng and antler capsules". In fact, the gifts are flexible.

Plan 10 : Package sales - one-time discount.

Example: Combining and selling products with the same attributes to increase profits is what we often call bundling sales.

Prize Promotion

Plan 11 : 100% winning chance - exchange discounts for prizes.

Example: The discount is exchanged for a prize, and there is a 100% chance of winning.

This is just old wine in a new bottle. It caters to the people's desire to win a prize, and the tangible benefits make the people materially satisfied. The two-pronged attack has achieved great results.

Plan 12: “Money tree” – benefits from shaking out.

Example: If you spend more than 38 yuan on Christmas shopping, you can enjoy the opportunity to "shake the tree". Every time you shake the tree, a number plate will fall down, and each number plate has a corresponding gift.

Festive elements, interactive elements and affordable elements make customers reluctant to leave. It's not just a money tree, you can also play the roulette wheel, smash golden eggs, and grab red envelopes.

Plan 13: Refund Promotion - Benefits accumulated over time.

Example: "For purchases of 50 yuan, customers can exchange their purchase receipts within the past 6 years for cash at the restaurant cashier according to the promotional ratio.

For those who return the loan after 6 years, the refund ratio is 100%; for those who return the loan after 5 years, the refund ratio is 75%; for those who return the loan after 4 years, the refund ratio is 50%…” This plan earns popularity, time, and gap.

Crowd Promotion 

Plan 14 : Home Alone - Promotion through children.

For example: On Children’s Day, let the children choose their favorite products by themselves, and the parents wait in the lounge area to pay the bill. Pay attention to the timing, foothold, promotion plan, and win with details.

Plan 15: Self-deprecation and self-deprecation - middle-aged people seek reality the most.

Example: The door curtain in front of a restaurant reads "No delicacies from land and sea, only cheap, no famous chef, not authentic, just for convenience" with a banner reading "Good snack bar next door." The restaurant revealed the order but emphasized "cheap and convenient".

The point is to highlight one's core advantages, regardless of other attributes of being big and comprehensive, which is very useful on social media.

Plan 16: Actively point out mistakes - win the hearts of elderly customers.

Example: For defective goods, write down the defects proactively and let customers take the initiative to find out the faults, thus gaining their trust.

Plan 17 “Happy Golden Wedding” – both advertising and witnessing.

The sales market for the elderly is gradually growing. It would be great if the products could start from the elderly and impress not only the elderly but also their children.

Plan 18: “Birthday Star” Effect – Let the birthday star advertise for the restaurant.

This point is used a lot.

Plan 19: Selecting customers - the "soft" tactics of shopping mall promotions.

For example: A clothing store puts up a sign saying "women's store only, men not allowed", and provides a rest area for men while ensuring privacy for women when shopping.

There are many such stores now, which only allow children over a certain age to enter, only allow the elderly to enter, only allow men to enter, only allow dog lovers to enter, and so on.

Plan 20: The right way to give gifts – satisfying the “heart” needs of female customers.

Example: The gift is one of a set of goods, such as a quilt cover, so the customer comes back to buy it to complete the set, increasing sales.

Plan 21 : “Change person” effect – giving women a different feeling.

For example, a clothing store launched an advertisement saying "Come here with a few dozen dollars and we guarantee to change someone else's clothes for you." Customers who come to the store receive matching services, which gives them a brand new feeling.

And female customers who accept the "person-changing" sales service will be given appropriate discounts and small gifts.

Plan 22: Love the house and love the dog - write a good article about the star-chasing girl.

Example: Give the most popular things as gifts to star-chasing girls to increase sales.

Psychological and emotional sales promotion

Solution 23 : Compare prices from different stores—customers will have more trust.

Example: Pre-sale advice: “shop around” and confirm again and again to increase customer trust.

Plan 24 : Eat for luck - spend like crazy for the sake of luck.

Example: You can enter a lottery when you spend money at a restaurant. The more you spend, the higher your chance of winning. Photos of the winners will be posted on the wall.

Plan 25: The more capable you are, the more you get - the magic weapon of inducement sales

Example: A snack shop offers a service where you can flip over a card when buying snacks, and get the same snack for free if you answer a question correctly. The gift snacks are small and refined. Seize the children's love of showing off and give them the satisfaction of receiving small gifts.

Plan 26: File management - let customers be moved.

Example: Impress customers by sending them greetings via SMS gifts on specific days. Such big data marketing will become more and more important in the future.

Plan 27 “Green Leaf Effect” – Fresh fruits will attract customers.

Example: The fruit shop reflects the freshness of the fruits, and the fruits have leaves on them.

Plan 28 : Compare the good and the bad goods - good goods need to be accompanied by bad goods.

Example: Selling goods with different quality but the same appearance together will have obvious effect. This is also the contrast effect commonly used in marketing psychology.

There is a trick to the ranking in Plan 29 - the cheaper ones are always in the front row.

Example: Put some cheap goods in front and use the slogan of cheap to attract people.

Plan 30 : On-site effect - advertise yourself on site.

Example: The down series opened up the clothes and bedding on the spot to let everyone see what was inside. Selling point: Seeing is believing, word of mouth, invite customers to experience and interact.

Plan 31 Suggestion effect - make customers self-righteous.

Example: Photos of celebrities dining in the hotel lobby imply that this is a restaurant frequented by celebrities. Selling point: Increase restaurant visibility and exploit customers’ psychological loopholes.

Plan 32 : Contrast effect - let customers see the actual effect.

Example: Placing an unwashed car and a washed car in front of a car wash to attract everyone's attention.

Packaging promotion

Plan 33 is to be mysterious - to satisfy customers' desire for high quality.

Example: repackage the product luxuriously to turn it into a gift.

Plan 34 : Heart to Heart - used to witness love.

Example: The flower shop cooperates with the matchmaking agency to hold a group wedding for the newlyweds, holding flowers that match their hearts to witness their love. It is also secondary packaging, but the information can be conveyed to customers through activities.

Plan 35 comes together - a best-seller made with matching.

Example: The fruit shop puts some fruits in a basket, which is both beautiful and economical. This is also a great way to sell similar products together.

Media advertising promotion

Plan 36 : Exaggeration effect - attract customers' attention.

Example: The seller puts the watches in water to sell. Selling point: Demonstrate the quality of the product and capture the customer's curiosity.

Plan 37 : Hitch a ride - a shortcut to winning by leveraging other people’s strengths.

Example: At major events, sit in the front row to get a chance to show your face, increase exposure and thus get publicity.

For example, a shopping mall launched a discount promotion with unchanged prices, and all profits were donated to the Charity Federation to help children affected by the earthquake return to school as soon as possible. That’s what Wanglaoji did at that time.

We must base ourselves on influential events and deliver on our promises.

Plan 38: One Yuan of Warmth - Turning Concessions into Hope for Children.

Example: When spending over 38 yuan at a supermarket, you can ask the service desk to put 1 yuan into the donation box to support Project Hope schools.

Plan 39 Free Adoption – Turn the prize into adoption rights.

Example: Let people adopt abandoned animals, pet stores sign an agreement not to abandon animals, and pet stores provide free food for one week.

Plan 40: Consumer Defender - Cater to customer psychology.

Example: Take away the products with quality problems in front of everyone. For example, Luo Yonghao smashed the refrigerator before.

Tips for making money during prime time

Plan 41 New Year’s Red Packet – Spring Festival Gift Promotion.

New Year promotions are something that everyone should enjoy and it is indispensable. For example, a promotional strategy of distributing “red envelopes” to everyone who sees one.

Plan 42 : Gifts on May 5th - Promotion of rice dumplings for Dragon Boat Festival.

Example: Note that the plan may not be new, but it must be practical; the margin of profit should be large, and you should be good at promoting others.

Plan 43 Happy Childhood—Children’s Day Promotion.

Example: The children's shopping mall plays children's favorite cartoons to warm up in advance, and then they play games, answer questions correctly to win prizes, and enjoy discounts on toys purchased during the event.

Plan 44: Family Kitchen - Make life easier for mothers.

Example: Mother’s Day kitchenware promotion, free carnations with purchase and win a “three-day family tour to Hainan”.

Plan 45 : Respect Teachers’ Platform – a creative promotion that respects teachers and values ​​education.

Example: Teachers' Day cross-stitch advertisement "Teachers have melted their sweat and knowledge into every stroke of chalk writing. As a student, why don't you embroider your respect and gratitude into the cross-stitch stitch by stitch and give it to your teacher?

During Teachers' Day, every customer who purchases cross-stitch in our store can get an exquisite Teachers' Day card. ”

There are also Valentine's Day flower decoration promotions, Christmas Eve apple promotions, Christmas cake promotions, women's products promotions, Father's Day gift promotions, and so on.

Promotions staff promotions

Plan 46: Alternative model - a unique promotional scene.

Example: A clothing store hired elderly models, with the slogan "We can make fashion for the elderly, let alone for young you?"

Plan 47: Personal promotion - satisfying customers’ emotional needs.

Example: Using the promoter’s relative as an excuse to promote sales.

Plan 48 Anchoring effect - the promoter’s creative service language.

Example: Instead of asking the customer if he wants beer, it is better to ask if he wants 1 or 2 bottles of beer.

Plan 49 sample delivery - more direct application feeling.

Example: Amway used to send large quantities of suitable samples to its customers, which led to its subsequent business empire.

Plan 50: Fall into the trap - small services bring big profits.

Example: Provide customers with free glasses washing service, and then they will come to you when they need to replace their glasses or buy related supplies.

For example, AiShi Eye Clinic often provides free consultation services on eye problems, and the results are very good.

I hope the above will be inspiring to everyone.