Short video operation, here are 6 quick questions to answer

There have been a lot of content posted on Kuaishou and live broadcasts recently, and people leave messages and ask questions on the official account every day. Today I have picked out six representative answers.

1. How to maintain a Kuaishou account?

I don’t know when and who came up with the idea of ​​maintaining an account. Many experts would say that Kuaishou, like Douyin, is recognized by machine systems. As long as your account is operated by a real person and you like and comment, that will be enough.

In fact, the real way to maintain an account is to increase the weight of the account, so as to obtain accurate recommendations from the system, such as: precise positioning, account registration, complete information, maintaining content output in vertical fields, and actively interacting with accounts of the same type, so that the system can recognize who you are, what you do, and what kind of people should be recommended to you. This is the real way to "maintain an account."

2. How to improve account weight?

Is there such a thing as popularity of our account? Does our account have weight? Is there such a thing as activity on our account? In fact, there is a real saying about becoming active. Once you become a big hit, the number of views of your recent works will generally be higher, because a big hit will drive the subsequent small hits.

From the operations of several of my own Kuaishou accounts, I can see that in addition to posting vertical works, interacting with fans, doing live broadcasts, and placing advertisements, as well as collecting more gifts during live broadcasts, such as Cloud-piercing Arrows, and encouraging fans to ask more questions, the value of the account can be quickly increased.

It costs at least eight dollars to buy a headline promotion for our work, which can give us about 1,000 exposures.

For each gift of Piercing Cloud Arrow, the platform will deduct 130 yuan. That is why many anchors, including many lecturers, will give Piercing Cloud Arrow gifts after they violate the rules. In fact, it is to break through the flow limit and increase the popularity of the account.

Therefore, if each of us wants to increase the value of our account, the best way is to create value for the platform, either by giving gifts or constantly updating high-quality works.

3. How can a work become popular?

No matter how big the violation is or how severe the flow limit is, it cannot stop a popular work, and popular works usually come from imitations.

Your hit piece must meet the following conditions: The first one has no violations. The second one must be a high-definition clip. The third one is to try to take the photos yourself, which will help increase your followers. The fourth detail issue is to deal with the soundtrack and subtitles, as well as the clarity and smoothness of the entire picture.

4. How to write tags when publishing works?

After we publish our work and purchase promotion for our work, we need to add corresponding topics and tags. A total of five topic tags can be added, three of which are related to your industry, for example, if you are an e-commerce instructor. Then you can add the first topic #Positive Energy for Entrepreneurship, the second topic #E-commerce Entrepreneurship, and the third topic #Kuaishou E-commerce Guidance.

For these topics related to e-commerce, you can create two more, such as #Thanks Kuaishou official, I want to be popular, #Thanks Kuaishou green platform.

Depending on what industry you are in, when you post your work, take a look at how similar accounts add topics and tags. The advantage of doing this is that if one day one of your works becomes popular, others will be able to find you through tags; it can increase your exposure and allow more people to know and see you.

5. What should you pay attention to when doing live broadcasts and how can you retain your popularity?

There are many types of anchors. The most common ones are entertainment shows, e-commerce sales, and expert knowledge sharing. We have more experts assisting the last type. Take this type as an example. In fact, the expert’s speaking ability determines half of the success rate of the live broadcast. Teachers who are good at giving speeches and have something to offer are usually easy to catch people's attention and retain them. The live broadcast rooms of Douyin and Kuaishou are both public traffic pools. If they cannot capture the hearts of fans within five minutes, they will just swipe their fingers to the next live broadcast room.

The first thing is to prepare the live broadcast equipment, lighting, bracket, Internet speed, two mobile phones, one for live broadcast and one for screen control, a quiet environment, a clean background wall, and the teacher's makeup, all of which can enhance the live broadcast experience. Secondly, the lecturer's voice and expression should not be stiff, and the body language should be rich. Those who speak with excitement and gesticulations are usually easier to impress people. Furthermore, it is necessary to prepare the content of the lecture in advance and write a good script. Also, interact more with fans and let them ask questions. Of course, the lecturer has to take so many things into consideration and will be distracted.

6. I can’t speak professionally and don’t have any special talents. What similar Kuaishou content can I create?

You can try lip-syncing to music. Many accounts have become popular because of this type of content. It uses exaggerated expressions, real people as actors, and takes a funny approach. It solves the problem of not having to use dubbing, copywriting, and planning. It is also very simple to produce and can be done with just a mobile phone. It is a bit similar to the earliest Xiaokaxiu.

You can also try emotional chicken soup and positive energy quotes. You don’t have to appear on camera yourself, nor do you need any professional knowledge. Emotional quotes have a lot of users on Kuaishou and Douyin, and there are a lot of jokes. If you are fast, you can make dozens of them a day. This kind of thing is a bit too much, and now it is not as fast to attract fans as before because there is no differentiation.

However, I personally think that these contents are just empty talk. If they are popular, they will only be popular for a while and it is easy to cause aesthetic fatigue. In the end, the most valuable ones are the vertical professional accounts.

Author: Tang Xiaohan

Source: Tang Xiaohan